KIWANIS CONVENTION 2011 Marcia Ford Jeanette Harris Kiwanis # 1 Delegates.
Ten Tips for your Kiwanis Club's Facebook Page
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Transcript of Ten Tips for your Kiwanis Club's Facebook Page
Presented by:
C. Todd SmithDistrict Chair, Social Media
www.ctoddsmith.com facebook.com/ctodds
Florida District Convention 2011-2012
Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level
Source: mashable.com
Facebook garnered more than 1 trillion page views per month in June and July, 2011 according to data from Hitwise.
Facebook received approximately 870 million unique visitors in June and 860 million in July.
Each visitor averaged approximately 1,160 page views in July and 40 per visit. Time spent on the site was around 25 minutes per user.
The STRATEGY is simple:POST, LIKE, AND SHARE Kiwanis
The GOAL is MORE ENGAGEMENT.Get more people to “Like” your club page and share content from your page which spreads the word about Kiwanis.
1. Get 25 fans and get a custom URL. http://www.facebook.com/username
2. Share page using share button
3. Put a Facebook badge on your Kiwanis website
4. Ads for your Page on Facebook
TODD’S TIPS:
1. At Your Meeting
2. Ask your guests to Like your page
3. Put the link to your Facebook page on your club brochure, newsletter, posters for events, and event t-shirts.
Tips for Real Life Promotion
Use Check-ins to check in at your meeting locations and talk about Kiwanis.
Also check-in at locations of your service projects and share what you are doing.
Create a Facebook event for your project and encourage check-ins at the event.
A picture is worth 1,000 words (about Kiwanis)and pictures get lots more engagement on Facebook than just posting text.
Asking someone to “Like” and “comment” results in twice as many likes and comments as not making that simple request.
We hope everyone has a great first week back to school. Like this post if you agree.
Like this post if you’re glad it’s Friday!
If you’re happy and you know it, Like this post!
Visit (@) The Eliminate Project and Like this post if you agree babies and mothers shouldn’t die from Tetanus.
Easy Calls to Action
Add a reliable member of your club as an additional admin to help you post content to the page.
Encourage your members to Post, Like, and Share Kiwanis.
Third party sites (like Hootsuite) can help with scheduling future posts, but may hurt your Facebook EdgeRank.
Most Facebook shares occur on Saturday.
These shares tend to spike around noon, and a little after 7PM.
Posting once every two days will result in the most “likes”.
Source: danzarella.com
Tips for Content
What to post ?
A mix of pictures from meetings/events, posts about meetings, activities, projects, charities, whatever is interesting and relevant to Kiwanis
Where to find? Kiwanisone.org/readytorunKiwanisone.org/idealsiteKI Facebook pageKI Eliminate Facebook pageOther clubs’ Facebook pageContent from charity partners’ website or Facebook Page
Your content must be interesting
Our organization must move forward and adopt the newest tools to spread the word about Kiwanis to as many people as we can. We must…
Please Click Here and “Like” Florida Kiwanis