Ten Steps In Creating & Executing A Mobile App Marketing Campaign

PERSONAS

• Who will use your app?

• What problems does your app solve?

• How will your app be used?

Image source: Hubspot.com

DEVELOPMENT

• MUST have the best app developers working on your project!

• Say no to offshore work!

BETA TESTING

• Target your actual users

• Incentivize to beta test

• Ask for feedback from each tester• Beg for reviews

JOINT VENTURES

• Team up with people who have the audience

• Embrace profit sharing

APP STORE OPTIMIZATION

• Keywords in app title• Keywords in description• Proper categorization

PRESS RELEASES

• Optimize press release• Submit to PR Web• Perform targeted outreach– Industry blogs– App review websites

APP DISCOVERY

• Tap into mobile publishers to spread word

• Pay mobile publishers to grow installs• http://www.youappi.com

LANDING PAGE SEO

REFERRALS & SOCIAL SHARES

• Ask or you won’t get them

• Make it super easy

THANKS

Greg Shueygshuey@stryde.comhttp://www.stryde.com