5 K I L L E R T I P S F O R C H O O S I N G T H E R I G H T I N S T A G R A M M E R F O R

Y O U R C A M P A I G N

At Dash Hudson, we’ve run over 300 Instagram campaigns.

1,000+ influencers

200+ brands

END TO END software

Here’s what we have learned.

insta: @troprouge

K I L L E R T I P # 1

Know who your ‘guy’ or ‘girl’ is.

insta: @troprouge

By choosing an influencer that really gets your brand, you can feel comfortable giving them

creative control, maximizing the effectiveness of the content.

K I L L E R T I P # 1

insta: @pepamack

K I L L E R T I P # 2

Select for both visual style, and audience.

insta: @pepamack

Don’t focus too much on audience size. Visual style and

audience engagement are equally important. Choose influencers with a blend of

these qualities.

K I L L E R T I P # 2

insta: @kelsey_white

K I L L E R T I P # 3

Finding great Instagrammers is hard.

Let someone help.

insta: @kelsey_white

Finding the right Instagram influencer is time consuming without the right tools. The discover tab is a hole, and

hashtags are polluted. We can help with this.

K I L L E R T I P # 3

insta: @melissasonico

K I L L E R T I P # 4

There’s an ocean of amazing creators. Use

them.

insta: @melissasonico

Anchor campaigns with celebs, bloggers, and models, but

complement with lesser known creators with great visual style

and engaged audiences.

K I L L E R T I P # 4

insta: @alexisreneg

K I L L E R T I P # 5

Find influencers who love your brand.

insta: @alexisreneg

A surefire way to get an influencer to genuinely communicate your brand, is to find someone who

already loves it.

K I L L E R T I P # 5

B O N U S T I P

insta: @alexisreneg

B O N U S T I P

Show some love.

insta: @raciinnee

insta: @raciinnee

We get out what we put in. Show your influencer some love

by liking and commenting on their posts, and following them on their social channels. They’ll

be sure to thank you back.

B O N U S T I P

Want to learn more about how to build your brand and drive sales on Instagram?

Come see us -> brands.dashhudson.com

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