Quick Response Strategy for Inventory

in China’s Apparel Industry

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Textile and Apparel Supply Chain

Fabric Manufacture

Apparel Manufacture

Distribution and Retailing

Capital Intensive

Labor Intensive

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Root causes for inventory problem of Chinese apparel industry

Overlong lead time

Lengthy design cycle timeLarge batch sizeLow efficient logistics system

Lack supply chain control

force

Lack awareness of supply chain integrationLack awareness of developing strategy relationship with supply chain membersLack of information exchange with supply chain members

Dull of sale

Premature forecast is conducted 6 months before salesLack ability of capturing fashion trendsLow efficient timely sales feedback of retail storesBlindly expanding of retail stores

Strategy

Postpone Strategy

Customer-driven Strategy

Vertical Vertical Integration Integration StrategyStrategy

QR StrategyQR Strategy

LOGO

Chinese fashion retailers face urgent inventory problems.

ZARA model helps us better understand how the QR strategy work and what we can learn.

However, it doesn’t mean totally copy the way ZARA runs. What we should do is to develop our own model to realize QR.

ZARA model is not perfect !!We should try our best to avoid making the same

mistake ZARA has made --- quality problems --- to better exist in the competitive environment.

www.themegallery.com

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