Post on 11-Apr-2017
• One of the largest Bangladeshi conglomerates.
• It began on 6 February 1972 as a mustard oil company
venture under the name city oil mills.
• For 37 years, city group has been providing the people
of Bangladesh with quality food products.
• Fulfillment of all its business commitments,
uncompromising attitude in quality maintenance and
intimate relationship with its customers, employees
• 21 sister concerns by the end of the year 2006.
• First whole wheat Atta of Bangladesh
• full-flavored flour containing vitamins, minerals
and protein.
• Whole wheat flour is better in Fiber Content and
Vitamin Content having less Effect on Blood Sugar
than white flour.
0%
10%
20%
30%
40%
50%
60%
0.5 kg (2%) 1 kg (6%) 2 kg (28%) More than 2 kg (57%) Others (7%)
Quantity purchased
44%
22%
18%
3% 4%
7% 2%
Teer Fresh ACI Pushti Ifad Loose Others
35%
11%
7%
46%
0% 1%
Factors influencing choice of brands
Availability
Word of mouth
Promotion
Quality
Packaging
Other
• Housewives
• Mothers who want healthy food for
children and husband
• Middle income families
• Consumers of other Teer Product
TelevisionCommerc ials
BillboardsIn Major areas
NewspaperLayouts
Social Media Act iv i ty
Involvement With
cricketPitha Utshab Health Camp Social awareness
activity
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