World®’16

TechnologyPrimer:MonitoraWebsiteinMinutesUsingShortcutsforCustomerExperienceAnalysis

BryanWhitmarsh - Sr.PrincipalProductManager- CATechnologiesDerekStevens- Sr.ProductMarketingManager- CATechnologies

DO4X93S

DEVOPS– AGILEOPERATIONS

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Abstract

Intoday'sdigitalworld,customerexperienceiseverything.Abadexperiencefromapoorperformingappcouldmeanlostrevenueandcantarnishyourbrand.Inthissession,BryanWhitmarsh,productmanagerforCAAppExperienceAnalytics,willshowcasehowyoucanstartmonitoringawebsiteinminutesusingCAAppExperienceAnalytics,andwillprovidetipsandtricksintohowtogaintheinsightsyouneedtoensurethebestpossibleexperienceforyourcustomers.

BryanWhitmarshCATechnologiesSr.PrincipalProductManager

DerekStevensCATechnologiesSr.ProductMarketingManager

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Agenda

IT’SALLABOUTTHAT…RATING

WHATISCAAPPEXPERIENCEANALYTICS

STARTYOURTRIALTODAY!

OUTSIDE-INANDINSIDE-OUTANALYTICS

WHATISJAVASCRIPT INJECTIONANDHOWISITUSED

CAAPPEXPERIENCEANALYTICSWEBAPPMONITORINGDEMO

1

2

3

4

5

6

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CustomerExperienceisEverything

DRIVEREVENUE,REMAINCOMPETITIVE

1 “Forrester:BusinessTechnographics GlobalPriorities&JourneySurvey”,2015

69%improvecustomerexperienceastoppriority 1

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AligningtotheCustomerExperienceRequiresAnalytics

USERBEHAVIORANDEXPERIENCEOutside-InView

OPERATIONALPERFORMANCEInside-OutView

CAAppExperienceAnalytics

Optimizecustomerjourney

Improvedigitalperformance

Designfortheexperience

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Outside-In/Inside-OutArchitecture

USERBEHAVIORANDEXPERIENCEOutside-InView

OPERATIONALPERFORMANCEInside-OutView

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EndUserBrowserMonitoring

§ JavaScriptinjectionisaprocessusedtoinsertJavaScriptcodeonapage– CAAppExperienceAnalyticsusesJavaScriptinjectiontorunanagentonthe

userbrowsertocollectanalytics

UsingJavaScriptInjection

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EndUserBrowserMonitoring

1. WebpageloadsCAAppExperienceAnalyticsbrowseragentJavaScript(BA.js)

2. BrowseragentdynamicallyretrievesmonitoringprofilefromCAAXAserver

UsingJavaScriptInjection

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CAAppExperienceAnalytics

StepOne:Add“NewApp”inCAAXAconsole

WebAppMonitoringDemo

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CAAppExperienceAnalytics

StepTwo:On“WebApp”tab“CopytoClipboard”thewebsnippet

WebAppMonitoringDemo

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CAAppExperienceAnalytics

StepThree:Insertsnippetintowebapphtmltorunatinitialpageload(e.g.Index.html)

WebAppMonitoringDemo

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CAAppExperienceAnalytics

That’sit!Noserveragentrequired!

WebAppMonitoringDemo

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CAAppExperienceAnalytics

§ Tocollectwebappanalyticswithoutaccesstothewebappyoucanrunalocalbrowseragentinan“AdHoc”mode1. InstallCAAppExperienceAnalyticsbrowserextensionforChromefromthe

Chromewebstore*2. InsertCAAppExperienceAnalyticsbrowseragentsnippetintoplugin

AdHocWebAppMonitoringDemo

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CAAppExperienceAnalytics

§ ViewanalyticscollectedinCAAppExperienceAnalyticsconsole

WebAppMonitoringDemo

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MobileAnalytics

CAAppExperienceAnalyticsKeyCapabilities

UserExperienceAnalyticsacrossweb,mobile,wearables

PerformanceAnalytics

DataStudioandBlueprintsFlexibledynamic

dashboards

§ Crashanalytics§ Usersessionplayback§ Appflows§ Heatmaps

SaaSandOnPremise

end-to-endencryption,

flexibleofferings

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TryCAAppExperienceAnalyticsToday!

www.ca.com/trials/appexperienceanalytics

SEEWHATANALYTICSCANDOFORYOU!

• Free30-dayhostedtrial• Quicklygetstarted

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Thankyou.

Stayconnectedatcommunities.ca.com

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