Technology Primer: Monitor a Website in Minutes Using Shortcuts for Customer Experience Analysis

World®’16

TechnologyPrimer:MonitoraWebsiteinMinutesUsingShortcutsforCustomerExperienceAnalysis

BryanWhitmarsh - Sr.PrincipalProductManager- CATechnologiesDerekStevens- Sr.ProductMarketingManager- CATechnologies

DO4X93S

DEVOPS– AGILEOPERATIONS

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Abstract

Intoday'sdigitalworld,customerexperienceiseverything.Abadexperiencefromapoorperformingappcouldmeanlostrevenueandcantarnishyourbrand.Inthissession,BryanWhitmarsh,productmanagerforCAAppExperienceAnalytics,willshowcasehowyoucanstartmonitoringawebsiteinminutesusingCAAppExperienceAnalytics,andwillprovidetipsandtricksintohowtogaintheinsightsyouneedtoensurethebestpossibleexperienceforyourcustomers.

BryanWhitmarshCATechnologiesSr.PrincipalProductManager

DerekStevensCATechnologiesSr.ProductMarketingManager


Agenda

IT’SALLABOUTTHAT…RATING

WHATISCAAPPEXPERIENCEANALYTICS

STARTYOURTRIALTODAY!

OUTSIDE-INANDINSIDE-OUTANALYTICS

WHATISJAVASCRIPT INJECTIONANDHOWISITUSED

CAAPPEXPERIENCEANALYTICSWEBAPPMONITORINGDEMO

1

2

3

4

5

6


CustomerExperienceisEverything

DRIVEREVENUE,REMAINCOMPETITIVE

1 “Forrester:BusinessTechnographics GlobalPriorities&JourneySurvey”,2015

69%improvecustomerexperienceastoppriority 1


AligningtotheCustomerExperienceRequiresAnalytics

USERBEHAVIORANDEXPERIENCEOutside-InView

OPERATIONALPERFORMANCEInside-OutView

CAAppExperienceAnalytics

Optimizecustomerjourney

Improvedigitalperformance

Designfortheexperience


Outside-In/Inside-OutArchitecture

USERBEHAVIORANDEXPERIENCEOutside-InView

OPERATIONALPERFORMANCEInside-OutView


EndUserBrowserMonitoring

§ JavaScriptinjectionisaprocessusedtoinsertJavaScriptcodeonapage– CAAppExperienceAnalyticsusesJavaScriptinjectiontorunanagentonthe

userbrowsertocollectanalytics

UsingJavaScriptInjection


EndUserBrowserMonitoring

1. WebpageloadsCAAppExperienceAnalyticsbrowseragentJavaScript(BA.js)

2. BrowseragentdynamicallyretrievesmonitoringprofilefromCAAXAserver

UsingJavaScriptInjection



StepOne:Add“NewApp”inCAAXAconsole

WebAppMonitoringDemo



StepTwo:On“WebApp”tab“CopytoClipboard”thewebsnippet




StepThree:Insertsnippetintowebapphtmltorunatinitialpageload(e.g.Index.html)




That’sit!Noserveragentrequired!




§ Tocollectwebappanalyticswithoutaccesstothewebappyoucanrunalocalbrowseragentinan“AdHoc”mode1. InstallCAAppExperienceAnalyticsbrowserextensionforChromefromthe

Chromewebstore*2. InsertCAAppExperienceAnalyticsbrowseragentsnippetintoplugin

AdHocWebAppMonitoringDemo



§ ViewanalyticscollectedinCAAppExperienceAnalyticsconsole



MobileAnalytics

CAAppExperienceAnalyticsKeyCapabilities

UserExperienceAnalyticsacrossweb,mobile,wearables

PerformanceAnalytics

DataStudioandBlueprintsFlexibledynamic

dashboards

§ Crashanalytics§ Usersessionplayback§ Appflows§ Heatmaps

SaaSandOnPremise

end-to-endencryption,

flexibleofferings


TryCAAppExperienceAnalyticsToday!

www.ca.com/trials/appexperienceanalytics

SEEWHATANALYTICSCANDOFORYOU!

• Free30-dayhostedtrial• Quicklygetstarted


Thankyou.

Stayconnectedatcommunities.ca.com


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Technology Primer: Monitor a Website in Minutes Using Shortcuts for Customer Experience Analysis

Technology

Transcript of Technology Primer: Monitor a Website in Minutes Using Shortcuts for Customer Experience Analysis