Post on 17-Sep-2014
description
Downtown Project
CollisionsCommunityCo-Learning
Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
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Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
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Las Vegas City Hall
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Las Vegas City Hall
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Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
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http://static.panoramio.com/photos/original/400729.jpg
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Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
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Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
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Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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Downtown Vegas - Fremont East
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Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
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Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
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Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 17
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
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DOWNTOWN PROJECT GOALS
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-Learning and Co-working Capital of the World
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
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ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL
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ROI vs. ROC and ROL
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity
Slide 27
THE BIG BET
Accelerating Collisions, Community, and Co-Learning
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THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
Slide 29
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 30
$50M – Small Businesses
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$50M – Small Businesses
Criteria
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$50M – Small Businesses
Criteria Owner Operated - Passionate
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something
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$50M – Small Businesses
Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at
Something Story-worthy
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Natalie
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Natalie
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Natalie
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Natalie
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Natalie
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Natalie
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Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
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Check Cashing
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Sarah
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Sarah
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Sarah
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Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
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Shipping Containers
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
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Shipping Container Park
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Bike Sharing
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$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 58
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
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The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
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$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 63
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 64
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
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$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
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$50M – Education, Arts, Culture
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Slide 69
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$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 71
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
Slide 72
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 73
HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 74
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 75
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
Slide 76
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
Slide 77
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
Slide 78
LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
Slide 79
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 80
LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…
Curated ContentSerendipity
LearningConnectionsCommunity
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Downtown Vegas Every Day
Curated ContentSerendipity
LearningConnectionsCommunity
Slide 82
Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Fremont St. & Las Vegas Blvd.
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Downtown Vegas Monthly Cadence
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Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Catalyst Week
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Fashion Incubator – Stitch Factory
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Fashion Incubator – Stitch Factory
Slide 99
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
Slide 100
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/day
Slide 101
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
Slide 102
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year
Slide 103
Return On Collisions (ROC)
What is the value of a resident that is out and about in the community?
3-4 hours/dayx 7 days/week
x 40 weeks/year= 1000 “collisionable” hours/year
Slide 104
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg
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Jake – Flint and Tinder
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Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
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Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/day
Slide 108
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
Slide 109
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year
Slide 110
Return On Collisions (ROC)
What is the value of a purposeful visitor that contributes to community?
12 hours/dayx 7 days/week
x 12 weeks/year= 1000 “collisionable” hours/year
Slide 111
Return On Collisions (ROC)
“Subscribe” toDowntown Vegas
Slide 112
Return On Collisions (ROC)
1. 100 residents per acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
Slide 113
Return On Collisions (ROC)
1. 100 residents per acre
Slide 114
Return On Collisions (ROC)
1. 100,000
Slide 115
Return On Collisions (ROC)
1. 100,000 “collisionable”
Slide 116
Return On Collisions (ROC)
1. 100,000 “collisionable” community
Slide 117
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours
Slide 118
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per
Slide 119
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre
Slide 120
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per
Slide 121
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
Slide 122
Return On Collisions (ROC)
1. 100,000 “collisionable” community hours per acre per year
2.3 collisionable hours per square foot
per year
Slide 123
OUR BIG BET… 3 Guiding Principles
Accelerate:1.Collisions2.Community3.Co-Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 124
Slide 125
ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT
Slide 126
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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75% Will Live In Cities in Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 128
The 4-Minute Mile
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The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
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www.DowntownProject.comtony@zappos.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
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A great
brand
is a story that never stops unfolding.
Slide 132
A great
brandcompany
is a story that never stops unfolding.
Slide 133
A great
brandcompanycity
is a story that never stops unfolding.
Slide 134
A great
brandcompanycitycommunity
is a story that never stops unfolding.
Slide 135
Thank you!
For a copy of this presentation:
tony@zappos.com
For more information:
www.DowntownProject.com
Slide 136
http://www.youtube.com/watch?v=AF4f3l4a4_A