Post on 13-Jul-2015
WHAT IS AN INDUSTRY ?Industry refers to the production of an economic good within
an economy.
TYPES OF INDUSTRY
Economic
sectors
Primary
sectors
Secondary
sectors
Tertiary
sectors
Quaternary
sectors
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
The automotive industry designs, develops, manufactures,
markets, and sells the world's motor vehicles.
The automotive industry is one of the most
important economic sectors by revenue.
The term automotive industry usually does not include
industries dedicated to automobiles after delivery to the
customer, such as repair shops and motor fuel filling
stations.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
FOUNDER - JRD TATA
HEADQUARTERS - MUMBAI,INDIA
KEY PEOPLE - RATAN TATA,CHAIRMAN
PARENT COMPANY - TATA GROUP
SUBSIDIARIES - JAGUAR AND LANDROVER
PRODUCTS - AUTOMOBILES AND ENGINES
Consolidated Net Revenue grows by 22% in 2010-11
Consolidated Profit Rs.2,424 crores (Rs.650 crores in
2009-10)
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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“Leadership with trust .”
Employee Focus: Make the organization a Great Place to
work .
Community Focus: Be a responsible corporate citizen .
Supplier Focus: Treat Suppliers as partners .
Shareholders Focus: Demonstrate superior results .
Customer Focus: Improve Customer Satisfaction.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
At Tata Motors, employees are invaluable assets and their career
and personal growth are of prime concern to the Company.
It provides a congenial atmosphere to work, learn and grow. It
conducts various programmes to train their staff in the latest and
the best technology and management practices.
The Company through its in-house vocational training and
apprenticeship programmes trains the
technicians at Tata Motors.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
Position Personnel
Chairman Mr. Ratan N Tata
Vice President Mr. Ravi Kant
Managing Director P M Telang
Managing Director & Group
CEO
Carl-Peter Forster
Additional Director Mr. V R Mehta
Company Secretary H K Sethna
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Individuals elected by a corporation’s shareholders to oversee
the management of the corporation
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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It provides excellent
facilities for employees at
plant locations.
It covers an area of 1200
acres and has quarters
for all its workers.
Civic amenities make the
township self sufficient. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
2002-an auto policy was formulated by the Indian Government.
Auto fuel policy was formulated to meet emission norms.
To ensure a balanced transition to Indian economy and local
industries at minimal risks.
A weighted tax deduction of up to 150% for in house research and
R&D activities.
They have to abide by all labor laws in the multiple countries where
they have manufacturing plants.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
The Indian economy has grown at 9.6% per annum .
Establishment of India as a manufacturing hub, for mini, compact
cars, OEMs and for auto components.
Govt. has granted concessions, such as reduced interest rates for
export financing.
Example: If the price of the aluminium required to make engine
blocks goes up in Kenya, Tata has the option to get the aluminium
from other suppliers in Europe or Asia who would normally get
from for production in Ukraine or Russia.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money.
They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in.
Some economic issues that Tata Motors face must also be looked at from a more localized perspective.
E.g. For instance, the market in India for cars is much differentthan the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
Tata motors is changing, adapting andevolving to stay competitive in the automotivegame with their rapid growth and extensiveR&D.
Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries.
It provides specialised engineering and design services, product lifecycle management and product-centric information technology services.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
In 2004, the acquisition of Daewoo Commercial Vehicle of
South Korea.
In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
In 2006, TML has formed 51:49 Joint Venture with
Marcopolo, Brazil-based global leader in bus body building.
In 2007, TML also formed a joint venture with Fiat.
In 2008, the acquisition of British Jaguar Land Rover (JLR)
business.
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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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It believes in providing customer satisfaction
and safety.
They have an wide array of value added
services that you could choose from.
It provides its customers with high
performance automobiles.
It undertakes efficient and customer friendly
sales and service network.
A person, company or other entity which buys good and
services produced by another person, company or other
entity
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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SUPPLIERS SUPPLY
SAINT GOBAIN GLASS
•JOHNSON CONTROLS SEATING
•FREUDENBERG ENGINE SEALING
•CAPARO INNER STRUCTURE PANELS
•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES
•TRW BRAKE SYSTEM
•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM
•DENSO WINDSHIELD WIPER SYSTEM
There are also many other suppliers like the FICOSA, BEHR, MAHLE,
TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other
materials.
A company which supplies parts or services to another company
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
Tata Motors relies heavily on its sales in India.
Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as
multinational brands like Toyota and Chevrolet.
It has faced controversy over developing the ‘Nano’.
Ashok Leyland, Tata's biggest competitor in the
Indian heavy commercial vehicle market.
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Any person or entity which is a rival against another.A company
in the same or similar industry which offers a similar product or
service
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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Fiat and Tata already have a 50-50 joint
venture in India.
Tata’s partnership with ford to take over JLR is
also categorized as strategic partnership.
Party with which a long term agreement is reached for sharing of physical
and/or intellectual resources in achievement of defined common
objective.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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Tata Motors does not follow any specific culture.
It implements several environment-friendly
technologies in manufacturing processes.
Enhances resource conservation.
CSR is a form of strategic management which
would encourage them to scan and think literally
about its relationship which contributes in
changing the world.
It is committed in letter and spirit to CSR.
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272
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It is an overall strong company that has found
strength and expansion through its parent
company, acquisitions and mergers.
It is overreaching by adding luxury brands to
pair with the Nano, the worlds cheapest car.
They have grown internationally in selected
markets
Prepared By:-Chandan Kumar Nirala,GNIT MBA 272