Tata motor

TATA MOTORSPRESENTED BY –

CHANDAN KUMAR NIRALAID:-2720354

Contd.-9555150596

WHAT IS AN INDUSTRY ?Industry refers to the production of an economic good within

an economy.

TYPES OF INDUSTRY

Economic

sectors

Primary

sectors

Secondary

sectors

Tertiary

sectors

Quaternary

sectors

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Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

The automotive industry designs, develops, manufactures,

markets, and sells the world's motor vehicles.

The automotive industry is one of the most

important economic sectors by revenue.

The term automotive industry usually does not include

industries dedicated to automobiles after delivery to the

customer, such as repair shops and motor fuel filling

stations.

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FOUNDER - JRD TATA

HEADQUARTERS - MUMBAI,INDIA

KEY PEOPLE - RATAN TATA,CHAIRMAN

PARENT COMPANY - TATA GROUP

SUBSIDIARIES - JAGUAR AND LANDROVER

PRODUCTS - AUTOMOBILES AND ENGINES

Consolidated Net Revenue grows by 22% in 2010-11

Consolidated Profit Rs.2,424 crores (Rs.650 crores in

2009-10)

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“Leadership with trust .”

Employee Focus: Make the organization a Great Place to

work .

Community Focus: Be a responsible corporate citizen .

Supplier Focus: Treat Suppliers as partners .

Shareholders Focus: Demonstrate superior results .

Customer Focus: Improve Customer Satisfaction.


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At Tata Motors, employees are invaluable assets and their career

and personal growth are of prime concern to the Company.

It provides a congenial atmosphere to work, learn and grow. It

conducts various programmes to train their staff in the latest and

the best technology and management practices.

The Company through its in-house vocational training and

apprenticeship programmes trains the

technicians at Tata Motors.

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Position Personnel

Chairman Mr. Ratan N Tata

Vice President Mr. Ravi Kant

Managing Director P M Telang

Managing Director & Group

CEO

Carl-Peter Forster

Additional Director Mr. V R Mehta

Company Secretary H K Sethna

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Individuals elected by a corporation’s shareholders to oversee

the management of the corporation


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It provides excellent

facilities for employees at

plant locations.

It covers an area of 1200

acres and has quarters

for all its workers.

Civic amenities make the

township self sufficient. Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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2002-an auto policy was formulated by the Indian Government.

Auto fuel policy was formulated to meet emission norms.

To ensure a balanced transition to Indian economy and local

industries at minimal risks.

A weighted tax deduction of up to 150% for in house research and

R&D activities.

They have to abide by all labor laws in the multiple countries where

they have manufacturing plants.

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The Indian economy has grown at 9.6% per annum .

Establishment of India as a manufacturing hub, for mini, compact

cars, OEMs and for auto components.

Govt. has granted concessions, such as reduced interest rates for

export financing.

Example: If the price of the aluminium required to make engine

blocks goes up in Kenya, Tata has the option to get the aluminium

from other suppliers in Europe or Asia who would normally get

from for production in Ukraine or Russia.

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Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money.

They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in.

Some economic issues that Tata Motors face must also be looked at from a more localized perspective.

E.g. For instance, the market in India for cars is much differentthan the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited.

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Tata motors is changing, adapting andevolving to stay competitive in the automotivegame with their rapid growth and extensiveR&D.

Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries.

It provides specialised engineering and design services, product lifecycle management and product-centric information technology services.

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In 2004, the acquisition of Daewoo Commercial Vehicle of

South Korea.

In 2005, Hispano Carrocera – Spanish bus manufacturing

company.

In 2006, TML has formed 51:49 Joint Venture with

Marcopolo, Brazil-based global leader in bus body building.

In 2007, TML also formed a joint venture with Fiat.

In 2008, the acquisition of British Jaguar Land Rover (JLR)

business.

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It believes in providing customer satisfaction

and safety.

They have an wide array of value added

services that you could choose from.

It provides its customers with high

performance automobiles.

It undertakes efficient and customer friendly

sales and service network.

A person, company or other entity which buys good and

services produced by another person, company or other

entity


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SUPPLIERS SUPPLY

SAINT GOBAIN GLASS

•JOHNSON CONTROLS SEATING

•FREUDENBERG ENGINE SEALING

•CAPARO INNER STRUCTURE PANELS

•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES

•TRW BRAKE SYSTEM

•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM

•DENSO WINDSHIELD WIPER SYSTEM

There are also many other suppliers like the FICOSA, BEHR, MAHLE,

TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other

materials.

A company which supplies parts or services to another company


Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as

multinational brands like Toyota and Chevrolet.

It has faced controversy over developing the ‘Nano’.

Ashok Leyland, Tata's biggest competitor in the

Indian heavy commercial vehicle market.

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Any person or entity which is a rival against another.A company

in the same or similar industry which offers a similar product or

service


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Fiat and Tata already have a 50-50 joint

venture in India.

Tata’s partnership with ford to take over JLR is

also categorized as strategic partnership.

Party with which a long term agreement is reached for sharing of physical

and/or intellectual resources in achievement of defined common

objective.


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Tata Motors does not follow any specific culture.

It implements several environment-friendly

technologies in manufacturing processes.

Enhances resource conservation.

CSR is a form of strategic management which

would encourage them to scan and think literally

about its relationship which contributes in

changing the world.

It is committed in letter and spirit to CSR.


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It is an overall strong company that has found

strength and expansion through its parent

company, acquisitions and mergers.

It is overreaching by adding luxury brands to

pair with the Nano, the worlds cheapest car.

They have grown internationally in selected

markets


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Tata motor

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