Target Audience

What do they know?

What do they believe?

What barriers do they perceive?

What is the competition?

Communication Foundations

Develop a communications message that reaches your target audience and prompts action

Develop visuals which support your message

Develop plans to distribute message in appropriate media outlets to effectively reach your audience

Strategic Marketing

Tools of the Trade

1. Campaigns Ad campaigns Seasonal campaigns

2. Incentives

3. Website

4. Social Networking

Branding

BrandThe most valuable real-estate in the world, acorner of the consumer's mind.

LogoAny word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors.

Consistent branding is vital!

Call-to-action Clear message Website Logo

Ad Campaigns

Ad Campaigns

Ad Campaigns

Seasonal Campaigns

What Do You Think?

Reinforce the brand Practical and useful Reward + Remind = Repeat Donors!

Incentives

Relationship Marketing is Key

Website

E-Newsletter

Consistent branding elements

Call-to-action Educates Motivates

Online communities of peoplewho share similar interests and activities

Captivate future donors Increase social involvement Develop online relationship

Social Networking

Social Networking

Social Networking

The End

Questions?

Melissa Yu | 703.681.4498 melissa.j.yu@us.army.mil