Target Audience
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Target Audience. What do they know? What do they believe? What barriers do they perceive? What is the competition?. Communication Foundations. Develop a communications message that reaches your target audience and prompts action Develop visuals which support your message - PowerPoint PPT Presentation
Transcript of Target Audience
Target Audience
What do they know?
What do they believe?
What barriers do they perceive?
What is the competition?
Communication Foundations
Develop a communications message that reaches your target audience and prompts action
Develop visuals which support your message
Develop plans to distribute message in appropriate media outlets to effectively reach your audience
Strategic Marketing
Tools of the Trade
1. Campaigns Ad campaigns Seasonal campaigns
2. Incentives
3. Website
4. Social Networking
Branding
BrandThe most valuable real-estate in the world, acorner of the consumer's mind.
LogoAny word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors.
Consistent branding is vital!
Call-to-action Clear message Website Logo
Ad Campaigns
Ad Campaigns
Ad Campaigns
Seasonal Campaigns
What Do You Think?
Reinforce the brand Practical and useful Reward + Remind = Repeat Donors!
Incentives
Relationship Marketing is Key
Website
E-Newsletter
Consistent branding elements
Call-to-action Educates Motivates
Online communities of peoplewho share similar interests and activities
Captivate future donors Increase social involvement Develop online relationship
Social Networking
Social Networking
Social Networking
