Taking Stock: Developing Your Recipe for Ontario Food

Culture

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Kelly Hughes The Greenbelt Fund Education and Outreach Specialist Regional Food Grant Program

Trevor Benson Ontario Culinary Tourism Alliance Feast ON Program Coordinator

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success

[səkˈsɛs] n

•  the favourable outcome of something attempted

•  the attainment of wealth, fame, etc.

•  an action, performance, etc., that is characterized by success

•  a person or thing that is successful

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success comes when you…

you like what you do

you invest in it

you believe in it

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Ontario Success

Support ON

culinary identity

Make buying/

dining ON easy

Celebrate champions

Raise awareness

Join the Movement

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Source from Ontario farms and producers

Promote Ontario food in your establishment

Share your successes (and challenges)

Measure your gains

Engage your staff at every level

Developing a successful recipe for Ontario Food Culture…You have decided to:

To procure Ontario food and beverages

To track and trace Ontario food and beverage purchases

To identify Ontario food and beverage on menus

To develop Ontario’s culinary identity

To educate the public about Ontario’s food and beverage

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Developing a successful recipe for Ontario Food Culture…You have decided to:

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make it happen

embed it

experience it

measure it

message it

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embed it! Get Ontario Food into your automatic brain, your day-to-day

operations, your ways of doing business…How?

Develop an ON food policy

Include ON food in your RFPs

Make ON food your brand

Post your values statement in your kitchen Write a food charter

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embed it! Get Ontario Food into your automatic brain, your day-to-day

operations, your ways of doing business…How?

Procurement

Train your staff about ON food

Recognize ON food on your menus

Make ON food part of your brand

Develop an ON-first procurement policy

Write ON food into your mission statement

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make it happen

embed it experience it

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experience it!

Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source

Market tour

Lunch and learns

Kitchen tour

Farmer invite

Team-building

Film screening

Ontario staff lunch

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experience it!

•  Programs & initiatives that encourage and champions best practices Partnerships

•  At community level and with food system players and stakeholders Participation

Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source

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make it happen

embed it experience it measure it

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measure it! It’s one thing to do it and to sell it, but the returns must be

measured to make it sustainable

Surveys

Purchases

Software

SKUs

Analytics

Business

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measure it! It’s one thing to do it and to sell it, but the returns must be

measured to make it sustainable

Track

Identify

Request

Develop

Measure

Champion

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make it happen

embed it experience it measure it message it

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message it! Whether it’s through branding, Facebook, or a well-timed

Tweet, sharing your winning recipe is as important as making it

Radio Blog Photos Advertising Marketing Infographic

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message it! Whether it’s through branding, Facebook, or a well-timed

Tweet, sharing your winning recipe is as important as making it

Buzz Virality Network Share Invite Create

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M O N F O R T E

Panel Discussion

Ruth Klahsen Jeff Crump

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Thank You