Taking Stock: Developing Your Recipe for Ontario Food Culture
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Transcript of Taking Stock: Developing Your Recipe for Ontario Food Culture
Taking Stock: Developing Your Recipe for Ontario Food
Culture
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Kelly Hughes The Greenbelt Fund Education and Outreach Specialist Regional Food Grant Program
Trevor Benson Ontario Culinary Tourism Alliance Feast ON Program Coordinator
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success
[səkˈsɛs] n
• the favourable outcome of something attempted
• the attainment of wealth, fame, etc.
• an action, performance, etc., that is characterized by success
• a person or thing that is successful
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success comes when you…
you like what you do
you invest in it
you believe in it
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Ontario Success
Support ON
culinary identity
Make buying/
dining ON easy
Celebrate champions
Raise awareness
Join the Movement
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Source from Ontario farms and producers
Promote Ontario food in your establishment
Share your successes (and challenges)
Measure your gains
Engage your staff at every level
Developing a successful recipe for Ontario Food Culture…You have decided to:
To procure Ontario food and beverages
To track and trace Ontario food and beverage purchases
To identify Ontario food and beverage on menus
To develop Ontario’s culinary identity
To educate the public about Ontario’s food and beverage
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Developing a successful recipe for Ontario Food Culture…You have decided to:
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make it happen
embed it
experience it
measure it
message it
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embed it! Get Ontario Food into your automatic brain, your day-to-day
operations, your ways of doing business…How?
Develop an ON food policy
Include ON food in your RFPs
Make ON food your brand
Post your values statement in your kitchen Write a food charter
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embed it! Get Ontario Food into your automatic brain, your day-to-day
operations, your ways of doing business…How?
Procurement
Train your staff about ON food
Recognize ON food on your menus
Make ON food part of your brand
Develop an ON-first procurement policy
Write ON food into your mission statement
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make it happen
embed it experience it
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experience it!
Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source
Market tour
Lunch and learns
Kitchen tour
Farmer invite
Team-building
Film screening
Ontario staff lunch
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experience it!
• Programs & initiatives that encourage and champions best practices Partnerships
• At community level and with food system players and stakeholders Participation
Beyond the kitchen (or boardroom) you have to see, taste, and smell Ontario food, direct from the source
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make it happen
embed it experience it measure it
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measure it! It’s one thing to do it and to sell it, but the returns must be
measured to make it sustainable
Surveys
Purchases
Software
SKUs
Analytics
Business
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measure it! It’s one thing to do it and to sell it, but the returns must be
measured to make it sustainable
Track
Identify
Request
Develop
Measure
Champion
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make it happen
embed it experience it measure it message it
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message it! Whether it’s through branding, Facebook, or a well-timed
Tweet, sharing your winning recipe is as important as making it
Radio Blog Photos Advertising Marketing Infographic
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message it! Whether it’s through branding, Facebook, or a well-timed
Tweet, sharing your winning recipe is as important as making it
Buzz Virality Network Share Invite Create
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M O N F O R T E
Panel Discussion
Ruth Klahsen Jeff Crump
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Thank You