Post on 26-Dec-2014
description
Bees Can
Do It!
Can YOU?
Stakeholder Analysis: An analytical approach to
understanding the
project landscape
from a human dimension
1
Presented by:
Robert Abbott MCPM
Georges Bryson CBAP CSTE ITIL PSM
Objectives
• Why flying blind can be hazardous for your
project’s health
• Who not What: Importance of stakeholders.
• To understand the art & science of
stakeholder analysis with a focus on the WHO
2© MontGuide Inc.
Let’s Reframe those OBJECTIVES …
3
If you don’t leave here with an improved understanding
of BETTER Stakeholder Analysis …
… YOU will have at least
a little better understanding
of Honey Bees!
© MontGuide Inc.
Are We On The Same Page?
4
Stakeholder: An individual, group or
organization who may affect, be
affected by, or perceive itself to be
affected by a decision, activity or
outcome of the project.
© MontGuide Inc.
• How would you know if
what was delivered
brought value?
• Who would approve
changes?
• When would you know if
you were finished?
If your project didn’t have any
stakeholder involvement …
5© MontGuide Inc.
Stakeholders are a source of;
• Objectives
• Needs
• Requirements
Without stakeholders we would be on our own to;
• Define requirements
• Identify needs
• “Guess-timate” delivery
timelines
• Assume we are delivering
business value
A World Without Bees …
6© MontGuide Inc.
Why Should We do Stakeholder Analysis
for our Project?
7© MontGuide Inc.
Landmine Facts*
• 1 million people have been killed
maimed by mines: 80% civilian
• 26,000 people a year become victims:
– Approx. 70 people/day or
– Approx. 1 person/15 minutes.
• 300,000 children are severely disabled
because of land mines.
• In 78 countries
United Nations
www.un.org
Stakeholder landmines;
• Lack of confidence in project
success
• Rework wariness
• Business involvement is
inconsistent or results in
confusion
• Fuzzy business objectives.
• Lack of complete agreement when
projects are done
Survey results of 600 IT Businesses conducted by Geneca
Consulting
8© MontGuide Inc.
Then There are Those Project
Meetings!
• Not all stakeholders are present? Surprise!
• Hidden agendas … ‘I didn’t know’
• Organizational right-sizing shock?
• Survivor Syndrome?
• Irritated stakeholders … not again this project!
• Internal conflict; battle of the silos.
• Personality conflicts; psychometric differences
• Experience trumps whatever … change resistant
• Don’t rock the boat … What’s wrong with the status quo?
• Battle of the Generations: X, Y, Z …
9© MontGuide Inc.
So How do We Avoid These
Landmines?
10© MontGuide Inc.
11
As Project Managers
We Need to Invoke …
© MontGuide Inc.
12
I am PRESENT
I am PARTICIPATING
I am ENGAGED
Empowered
Responsible
Leading
Passionate
Respectful
Focused
Curious
Owners
Stakeholder’s must be more than
just Present!
© MontGuide Inc.
13
"highly engaged employees are, on average, 50% more likely to
exceed expectations than the least-engaged workers”.
Is it Worth It …
the COST of Human Engagement ?
The authors of Creating the Best Workplace on Earth
Rob Goffee & Gareth Jones,
“…companies with highly engaged
people outperform firms with the most
disengaged folks;
by 54% in employee retention
by 89% in customer satisfaction
by 4X in revenue growth. "
© MontGuide Inc.
• Would you walk into a job interview
without knowing anything about the
Company you will be working for?
• Would you purchase a new car
without doing some prep work?
14
Think About This …
Then WHY do we walk into projects and not
know WHO is REALLY behind those doors?
© MontGuide Inc.
15
Too Much Work
WHY? Don’t We Do It?HOW?
© MontGuide Inc.
16
… how can YOU be better as Project Managers in
analyzing (and detecting)
your precious stakeholders?
So …
Before
Prevent
During
Improvise
After
React
© MontGuide Inc.
17
LANDMINE DETECTION
TOOLS / TECHNIQUES
•18+ months to train:
–Belgium & German
Shepherds, Labs
•Sense of odor (6 meters deep)
• 9 Months to train HeroRats
• Lighter than dogs (1 kg.) versus
4-6 kg. mine trigger
© MontGuide Inc.
18
THE PROJECT MANAGER’S
TOOLS/TECHNIQUES
© MontGuide Inc.
Stakeholder Evaluation Elements
• Level of interest
• Level of influence
• Attitude Level
• Experience Level
• Level of authority to take decisions
• Political influence
• Emotional engagement
• Previous engagements
• Their preferred mode of communications
• Availability
• Language
• Culture
• Level of formality
• Geographical location (collocated, level of dispersion)
• Interrelationship with other stakeholders
19© MontGuide Inc.
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We are all different …. We are all different ….
… in the same direction
En
ga
ge
me
nt
Co
lla
bo
rati
on
Co
lla
bo
rati
on
Recognize the differences in
order to PULL together …
© MontGuide Inc.
Stakeholder Analysis
ID
Ref
Who are
THEY?
What is their
perceived
position
Where do
we want
them to be?
HOW
do we get them
there?
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How do we get the team here?
© MontGuide Inc.
Stakeholder Engagement
Matrix
22
Stakeholder Unaware Resistant Neutral Supportive Leading
Stakeholder 1
Stakeholder 2
Stakeholder 3
© MontGuide Inc.
23
IdentifyStakeholders
Discover & Analyze
Stakeholder Profiles
Define/Refine
Stakeholder
Engagement Strategy
Plan Stakeholder
Engagements
EngageStakeholders
Measure Stakeholder Engagement Effectiveness
Develo
p S
takeh
old
er
En
ga
ge
me
nt
© MontGuide Inc.
24
Power & Interest Grid
Keep
Satisfied
Keep
Satisfied
Manage
Closely
Manage
Closely
MonitorMonitorKeep
Informed
Keep
Informed
Level of Interest
Level
of
Power
© MontGuide Inc.
“Who is My Stakeholder?”
25© MontGuide Inc.
Practical Tips
• Acknowledge their concerns
• Have an Open Mind
• Leave Titles at the door
• Build Trust
• Notify In Advance
• Look for considerable Options
• Identify Back-Ups
• Compromise formality of the communication
26© MontGuide Inc.
27
You Told Us
we were going to hear
about
How Bees Do It ?
© MontGuide Inc.
Mine Detecting Bees (MDB)
• Bees pollinate about $14 billion worth of crops
& seeds in the US each year.
• Defense Advanced Research Laboratory
(DARPA) has been studying honeybees since
1999 along with Sandia Corporation, a
Lockheed Martin Company (United States
Department of Energy project)
• Able to detect odours from 4.5 kilometres
away
• Takes only days to train
28© MontGuide Inc.
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Bees work more
effectively by
assessing nectar
content in all the
flowers …
… sooner than later!
Bees Can Do It!
Bees Project Managers
Flowers Stakeholders
© MontGuide Inc.
30
Can You ?
© MontGuide Inc.
In Closing …
31
Do you have an improved understanding
of BETTER Stakeholder Analysis ?
… do YOU have a better
understanding of Honey Bees?
© MontGuide Inc.