Symposium 402 : Bees can do it! Can you? An analytical approach to understanding your project...
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Transcript of Symposium 402 : Bees can do it! Can you? An analytical approach to understanding your project...
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Bees Can
Do It!
Can YOU?
Stakeholder Analysis: An analytical approach to
understanding the
project landscape
from a human dimension
1
Presented by:
Robert Abbott MCPM
Georges Bryson CBAP CSTE ITIL PSM
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Objectives
• Why flying blind can be hazardous for your
project’s health
• Who not What: Importance of stakeholders.
• To understand the art & science of
stakeholder analysis with a focus on the WHO
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Let’s Reframe those OBJECTIVES …
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If you don’t leave here with an improved understanding
of BETTER Stakeholder Analysis …
… YOU will have at least
a little better understanding
of Honey Bees!
© MontGuide Inc.
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Are We On The Same Page?
4
Stakeholder: An individual, group or
organization who may affect, be
affected by, or perceive itself to be
affected by a decision, activity or
outcome of the project.
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• How would you know if
what was delivered
brought value?
• Who would approve
changes?
• When would you know if
you were finished?
If your project didn’t have any
stakeholder involvement …
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Stakeholders are a source of;
• Objectives
• Needs
• Requirements
Without stakeholders we would be on our own to;
• Define requirements
• Identify needs
• “Guess-timate” delivery
timelines
• Assume we are delivering
business value
A World Without Bees …
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Why Should We do Stakeholder Analysis
for our Project?
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Landmine Facts*
• 1 million people have been killed
maimed by mines: 80% civilian
• 26,000 people a year become victims:
– Approx. 70 people/day or
– Approx. 1 person/15 minutes.
• 300,000 children are severely disabled
because of land mines.
• In 78 countries
United Nations
www.un.org
Stakeholder landmines;
• Lack of confidence in project
success
• Rework wariness
• Business involvement is
inconsistent or results in
confusion
• Fuzzy business objectives.
• Lack of complete agreement when
projects are done
Survey results of 600 IT Businesses conducted by Geneca
Consulting
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Then There are Those Project
Meetings!
• Not all stakeholders are present? Surprise!
• Hidden agendas … ‘I didn’t know’
• Organizational right-sizing shock?
• Survivor Syndrome?
• Irritated stakeholders … not again this project!
• Internal conflict; battle of the silos.
• Personality conflicts; psychometric differences
• Experience trumps whatever … change resistant
• Don’t rock the boat … What’s wrong with the status quo?
• Battle of the Generations: X, Y, Z …
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So How do We Avoid These
Landmines?
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As Project Managers
We Need to Invoke …
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I am PRESENT
I am PARTICIPATING
I am ENGAGED
Empowered
Responsible
Leading
Passionate
Respectful
Focused
Curious
Owners
Stakeholder’s must be more than
just Present!
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"highly engaged employees are, on average, 50% more likely to
exceed expectations than the least-engaged workers”.
Is it Worth It …
the COST of Human Engagement ?
The authors of Creating the Best Workplace on Earth
Rob Goffee & Gareth Jones,
“…companies with highly engaged
people outperform firms with the most
disengaged folks;
by 54% in employee retention
by 89% in customer satisfaction
by 4X in revenue growth. "
© MontGuide Inc.
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• Would you walk into a job interview
without knowing anything about the
Company you will be working for?
• Would you purchase a new car
without doing some prep work?
14
Think About This …
Then WHY do we walk into projects and not
know WHO is REALLY behind those doors?
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Too Much Work
WHY? Don’t We Do It?HOW?
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… how can YOU be better as Project Managers in
analyzing (and detecting)
your precious stakeholders?
So …
Before
Prevent
During
Improvise
After
React
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LANDMINE DETECTION
TOOLS / TECHNIQUES
•18+ months to train:
–Belgium & German
Shepherds, Labs
•Sense of odor (6 meters deep)
• 9 Months to train HeroRats
• Lighter than dogs (1 kg.) versus
4-6 kg. mine trigger
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THE PROJECT MANAGER’S
TOOLS/TECHNIQUES
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Stakeholder Evaluation Elements
• Level of interest
• Level of influence
• Attitude Level
• Experience Level
• Level of authority to take decisions
• Political influence
• Emotional engagement
• Previous engagements
• Their preferred mode of communications
• Availability
• Language
• Culture
• Level of formality
• Geographical location (collocated, level of dispersion)
• Interrelationship with other stakeholders
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We are all different …. We are all different ….
… in the same direction
En
ga
ge
me
nt
Co
lla
bo
rati
on
Co
lla
bo
rati
on
Recognize the differences in
order to PULL together …
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Stakeholder Analysis
ID
Ref
Who are
THEY?
What is their
perceived
position
Where do
we want
them to be?
HOW
do we get them
there?
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How do we get the team here?
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Stakeholder Engagement
Matrix
22
Stakeholder Unaware Resistant Neutral Supportive Leading
Stakeholder 1
Stakeholder 2
Stakeholder 3
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IdentifyStakeholders
Discover & Analyze
Stakeholder Profiles
Define/Refine
Stakeholder
Engagement Strategy
Plan Stakeholder
Engagements
EngageStakeholders
Measure Stakeholder Engagement Effectiveness
Develo
p S
takeh
old
er
En
ga
ge
me
nt
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Power & Interest Grid
Keep
Satisfied
Keep
Satisfied
Manage
Closely
Manage
Closely
MonitorMonitorKeep
Informed
Keep
Informed
Level of Interest
Level
of
Power
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“Who is My Stakeholder?”
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Practical Tips
• Acknowledge their concerns
• Have an Open Mind
• Leave Titles at the door
• Build Trust
• Notify In Advance
• Look for considerable Options
• Identify Back-Ups
• Compromise formality of the communication
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You Told Us
we were going to hear
about
How Bees Do It ?
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Mine Detecting Bees (MDB)
• Bees pollinate about $14 billion worth of crops
& seeds in the US each year.
• Defense Advanced Research Laboratory
(DARPA) has been studying honeybees since
1999 along with Sandia Corporation, a
Lockheed Martin Company (United States
Department of Energy project)
• Able to detect odours from 4.5 kilometres
away
• Takes only days to train
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Bees work more
effectively by
assessing nectar
content in all the
flowers …
… sooner than later!
Bees Can Do It!
Bees Project Managers
Flowers Stakeholders
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Can You ?
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In Closing …
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Do you have an improved understanding
of BETTER Stakeholder Analysis ?
… do YOU have a better
understanding of Honey Bees?
© MontGuide Inc.