@MTV

@MTV

@ZacEfron

@KXAN_News

@jarpad

@ZacEfron

@GameofThrones

@scooterbraun

Austin’s South by Southwest finished up last Sunday. We tracked #SXSW over the course of the week to see who and what was influencing the conversation at the festival.

SXSW might be a big national and international draw but locals still dominated the scene – and none of

the top ten cities were outside the US.

Presented by:

South by Southwest on TwitterMarch 7th - 16th 2014 · Austin, Texas

SXSW 2014

www.mediamiser.com @MediaMiser ©2014 MediaMiser Ltd.

Email sales@mediamiser.com to discuss how media monitoring and trend data analysis can benefit your business.

Ian Somerhalder

Chevrolet

Grumpy Cat

AT&T

Edward Snowden

Subway

Kevin Bacon

IFC

Google Glass

Pennzoil

1,6924,0304,962

10,938

27,500

The Snowden panel got people talking, but so did meme-star Grumpy Cat and Vampire Diaries Ian Somerhalder,

who was talking about his charity work.

AT&T got plenty of mentions, but many of them were complaints about service. Pennzoil squeaked into the top

five due to their real-life Mario Kart exhibit.

Top in SXSW Interactive

Top Sponsors

Top 10 Locations

Top Influencers Top Tweets

Top in SXSW Film

Veronica Mars

Game of Thrones

Neighbors

Chef

Oculus

Lady Gaga’s vomit act stole the show while the Biebs, Tori Kelly and Cody Simpson got a leg up from the @MTV tweet above but

Heffron Drive was the surprise entry in the top five.

While not really a film, the Game of Thrones Exhibit took centre stage and Neighbors got a big boost from star Zac Efron.

Bieber

Tori Kelly

Cody Simpson

Lady Gaga 34,045

27,045

23,700

22,274

22,246

Heffron Drive

Top in SXSW Music

*Top influencers by number of retweets

@JustinBieber + @ToriKelly + @RixtonOfficial + @CodySimpson + @DanAndShay + #SXSW = Perfection: http://t.co/6FSNGP

Coming to a small screen near you soon! Zac filming @NeighborsMovie shenanigans with @funnyordie crew. #FODxFB #sxs

Tyler, The Creator’s APD mugshot. Charged with inciting a riot during #SXSW show. http://t.co/DaG5AKyIIH

19,571

14,534

9,360

8,346

6,516

Location Tweets1. Austin 115,7112. New York 67,5193. Los Angeles 31,6414. Chicago 14,7865. Houston 9,8536. DC 9,2447. Dallas 8,8898. San Francisco 7,2169. Seattle 5,83010. San Antonio 5,655

19,186 retweets

3,280 retweets

2,755 retweets

16,88514,806

6,8272,929

761

1

2

3

4

5

6

7

8

9

10

1,9511,096

931894

491