SXSW 2016: The Next 3 Billion People on Social Media

Post on 22-Jan-2018

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Transcript of SXSW 2016: The Next 3 Billion People on Social Media

Are you ready for the next 3 billion

people to join the social web?

By the end of 2016, more than half the world will have internet access…

Source: International Telecommunications Union

What about the other half?

At the current rate of growth, another 3 billion

people will be able to get online by the end of 2018

It took 25 years to connect the first 3 billion.

How are the next 3 billion

going to get online so

FAST?

Cheap and plentiful mobile devices

Photo: Oxfam East Africa

More than two thirds of the world already lives in a place that has

some form of mobile data coverage

Massive infrastructure investment

Photo: Oxfam East Africa

Mukesh Ambani, Chairman of Reliance Industries Limited, promised to cover

75% of India’s population with a wireless data network by the end of 2016

New ideas, existing techZero-rating programs, like the Free Basics service offered under Facebook’s

Internet.org, don’t require any new infrastructure to get people connected

Moonshots

Source: Wikimedia Commons

For areas where expanding conventional mobile network infrastructure

isn’t practical, there’s Google’s famous Project Loon

Community-led initiativesHundreds of innovative smaller projects are poised to fill in whatever

coverage gaps remain

Source: Endaga

For #thenext3b,

getting online means

discovering a mobile,

social web

Picture the internet when

most of us first got

online.

Now imagine

connecting for the

first time in 2015.

Top apps

Jonathan Donner

Author,

After Access

Alex Kantrowitz

Senior Technology Reporter,

BuzzFeed News

David Godsall

Senior Manager, Owned Media

Hootsuite

@JCDonner

@DGodsall

@Kantrowitz

Panel Moderator