SXSW 2016: The Next 3 Billion People on Social Media

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Are you ready for the next 3 billion people to join the social web?

Transcript of SXSW 2016: The Next 3 Billion People on Social Media

Page 1: SXSW 2016: The Next 3 Billion People on Social Media

Are you ready for the next 3 billion

people to join the social web?

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By the end of 2016, more than half the world will have internet access…

Source: International Telecommunications Union

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What about the other half?

At the current rate of growth, another 3 billion

people will be able to get online by the end of 2018

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It took 25 years to connect the first 3 billion.

How are the next 3 billion

going to get online so

FAST?

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Cheap and plentiful mobile devices

Photo: Oxfam East Africa

More than two thirds of the world already lives in a place that has

some form of mobile data coverage

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Massive infrastructure investment

Photo: Oxfam East Africa

Mukesh Ambani, Chairman of Reliance Industries Limited, promised to cover

75% of India’s population with a wireless data network by the end of 2016

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New ideas, existing techZero-rating programs, like the Free Basics service offered under Facebook’s

Internet.org, don’t require any new infrastructure to get people connected

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Moonshots

Source: Wikimedia Commons

For areas where expanding conventional mobile network infrastructure

isn’t practical, there’s Google’s famous Project Loon

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Community-led initiativesHundreds of innovative smaller projects are poised to fill in whatever

coverage gaps remain

Source: Endaga

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For #thenext3b,

getting online means

discovering a mobile,

social web

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Picture the internet when

most of us first got

online.

Now imagine

connecting for the

first time in 2015.

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Top apps

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Jonathan Donner

Author,

After Access

Alex Kantrowitz

Senior Technology Reporter,

BuzzFeed News

David Godsall

Senior Manager, Owned Media

Hootsuite

@JCDonner

@DGodsall

@Kantrowitz

Panel Moderator