Post on 25-May-2015
description
• A global business opportunity •A new business model • An innovative trend
Developing Sustainable Development virtual but tangible prototypes in ‘collaborative networking ‘app’ form with a cause, actually… two:• Exponential sustainability awareness leverage• Green Economy generator
Business proposal with a cause by MetisSustainable Future
Eco Landmarks
Sustainable Development promotion & climate action is no longer a scientist’s job; it’s now a salesman’s job enhanced by
context, professional responsibility and human care
Who are we? SLIDE # 20 What is the concept? SLIDES # 1, 10 What is the exit plan? SLIDES # 12, 13 What is the proof of concept? SLIDES # 14-17 What is the growth potential for this business? SLIDES # 11-13
We need a paradigm shift with… A way to CONVINCE & PERSUADE (right people
in right time) on the ‘desperate’ element (LACK OF TIME)
NEW THINKING tools CONTROL to eliminate external obstacles VIRTUAL representation playground based on REAL LIFE problems TANGIBLE & ACCEPTABLE outcomes Paradigm STRUCTURAL ELEMENTS carefully
selected
… but above all, we need
2013
paradigm leveragesBusiness proposal with a cause by Metis
Cinema…From a scientific tool turned to a universal fine artwith a little help from Hollywood,
Eisenstein & similar leverages This is how it passed to the big
audience
Paradigm leverage nr 1
Business proposal with a cause by Metis
Multimedia… From software to infotainment & edutainmentwith a little help from inter- disciplinary teams, graphic designers, directors & similar leverages.This is how it passed to the big
audience
Paradigm leverage nr 2
Business proposal with a cause by Metis
Same thing will happen today…Sustainable Development will be promoted with a little help from UNESCOWorld Nature & Culture Heritage Monuments which will turn to:
Sustainable paradigms Development practices functional & useful & familiar
Eco Landmark offers the leverage
This is how Sustainable Development
will pass to the big audience
Paradigm leverage nr 3
Business proposal with a cause by Metis
Why UNESCO’s World Heritage landmarks?
Most of them are recognizable Designated by UNESCO alone are about 1000 Everywhere - everlasting Attract attention - publicity Sustainable character high added value Pilot to similar ones from Sustainability puzzle Location & surrounding territory need applications
in many fields Easy support from local authorities & international
entities Attract easily financial interest (investment,
advertisement, sponsorship, Corporate Social Responsibility)
Last but not least, they have a human story to tell For yet another reason: They are in danger…
List of World Heritage in Danger Let’s start from this list!
Business proposal with a cause by Metis
Eco Landmarks Collaborative networking
is a. a participation web environment practice (other than social networking) to facilitate people working together
b. a dedicated software participatory decision support tool
adjusted to monument s features & particularities
Thousands of groups choose each one a Monument and transform it to a
Eco Landmark in two years; they work collectively in a virtual (smartphone / tablet
/ laptop) environment taking into consideration all sustainable parameters; groups earn awards,
nominations, and vocational orientation
Business proposal with a cause by Metis
Sustainability puzzle Culture & Nature monuments are part of the puzzle
Home Business EducationPublic administration
Local communities
Countries Whole regions with more than one country
Tourist Destinations(Eco Landmarks)
Tangible practices in all these fields give a clear picture of what Sustainability offers
Business proposal with a cause by Metis
a. green movement critical mass & sustainable development supporters
Project’s success is based on a network of networked people with shared visions
/ values for collective action. Application give online socialization content worth to deal with. Its features are: “be ‘in’, be in the cloud, play-on-
the-go, globally informing, ‘save the planet’ pocket tool, collaborative networking application
for smart-phones - tablets - PCs
b. tens of millions of technology fans: Smart-phones users Tablets users Laptops users PCs users
Target markets
You can't change everything or everyone,
but you can change the people who matter
Business proposal with a cause by Metis
a. Sustainable Development supporters are given a framework to create: a new infrastructure - beyond the traditional one; a Sustainable Develop- ment TANGIBLE practice; and raise public awareness
b. Technology users: addicted to participating; very fond of technology; want to make money; longing to be ‘in’; share & play; coming from both genders; want to be informed; join & participate; have status; strengthen bond; spend time with people they like; be part of something bigger; want to get good at something; accomplish satisfying work; define collective identity; be part of a community; hone their skills; opportunity to win work
The application offers entertainment; creativity; immediate indirect financial & business outcomes. Groups get awards & nominations; vocational orientation - training; career opportunities; chance to become mother company’s shareholders
Benefits for the users Value propositionWhat problem does it solve or need does it take care of for our target customers?
Business proposal with a cause by Metis
.Benefits for the investors
Income is coming from splash screen advertisements during downloading free application
The startup aims to position itself among The World’s 50 most innovative companies (Fast
Company’s list) making money by saving the planet. The 12 Best Social Networking Apps show us the way. Most of them are useful “tools”; this package is sustainability’s first-aid kit.
Business new markets: ‘Save The Planet sector; new kind of sustainable tourism, the Sustainable Development Tourism
Business new products: Sustainable Development collaborative networking applications for smart-phones, tablets & laptops enhanced by gamification & game features
Business proposal with a cause by Metis
Last but not least,benefit for investors, the
Exit planA. Selling to… Facebook (Facebook Vacation: 61 Percent of Users Take Breaks From Site), or LinkedIn , Google, Yahoo, Dropbox, Netflix, PayPal, Yelp, Groupon, Yammer, Instagram - or adopted by FWD.us etc
no more, no lessB. To continue taking advantage of more applications
based on Metis intellectual capital
Business proposal with a cause
Eco Landmarks growth potential
Before first 2-year deadline is over next phase could start: one or more theme applications e.g. home among the rest of sustainability puzzle could be launched
Home Business EducationPublic administration
Local communities
Countries
Whole regions with more than one country
Business proposal with a cause by Metis
A zero carbon home practice is a must for more than a billion housing units for China & India during this decade
The Eiffel Tower (negative proof of concept)… rather as a bad example of individual point of view
1. THE EIFFEL TOWER GETS A GREEN MAKEOVER Firm wants to give the Eiffel Tower a green makeover
Kitsch! 2. However, there are different, better, attempts to the same
direction: Sustainable development according to The Eiffel Tower OPERATING COMPANY.
3. Best method, the collaborative one: Eco LandmarksBusiness proposal with a cause by Metis
proof of concept Acropolis
& surrounding territory
Business proposal with a cause by Metis
Foursquare
(over 20 million users)
for discovering new places to visit based on a very simple idea: helping the user to keep in sync with friends and what they are up to
proof of concept
Business proposal with a cause by Metis
Restoring damaged
ecosystems becomes
a new business model
Additional Documentation
April 2013
identify the world’s largest natural capital risks and opportunities for business and their investors
2010
2012
Business proposal with a cause by Metis
Potential strategic allies & partners
Wikivoyage; Ethical Traveler; Trip Advisor; UN Sustainable Development Knowledge Platform; Google Culture Institute;
no more, no less
Business proposal with a cause by Metis
Implementation / funding alternatives
Proof of concept? The instigator cannot afford more real and tangible evidence for the moment e.g. conducting market experiments, developing prototypes to be tested on real customers for free. That is why…
‘Save the Planet Unlimited’ ©TM ® is looking for a 50.000 € startup seed capital
Or / and create a global network to do it
Or / and develop a dynamic combination of the aboveBusiness proposal with a cause by Metis
Who we are Andreopoulos & Metis World Awareness Network
30 years: Applications on Communication 20 years: New Communication Technologies expertise 10 years:
Environmental awareness 5 years: Global accredited networking Accredited Observer to the UNFCCC;
Climate Reality Leadership Corps accredited presenter; UNESCO Task Force Member 3 years: Global
Climate Change Crisis & Sustainability Panorama administrator
Metis Global Awareness Network• Andreas Andreopoulos, Dimini, Volos, Magnesia, Thessaly, Hellenic Republic • Tel +3024210-62979, +306977-967491, Skype: paramythas • mhtiswan@gmail.com • mhtiswan@otenet.gr • National Bank of Greece IBAN account nr: GR2601103970000039767032244 SHIFT (BIC) ETHNGRAA • Follow us on linkedin
Eco Landmarks ©TM ® is a business opportunity with a cause. For more information go through ppt presentation for active citizens
You‘d better get occupied with Global Fisheries Crisis and Smart
Fishingto develop a practice