• A global business opportunity •A new business model • An innovative trend

Developing Sustainable Development virtual but tangible prototypes in ‘collaborative networking ‘app’ form with a cause, actually… two:• Exponential sustainability awareness leverage• Green Economy generator

Business proposal with a cause by MetisSustainable Future

Eco Landmarks

Sustainable Development promotion & climate action is no longer a scientist’s job; it’s now a salesman’s job enhanced by

context, professional responsibility and human care

Who are we? SLIDE # 20 What is the concept? SLIDES # 1, 10 What is the exit plan? SLIDES # 12, 13 What is the proof of concept? SLIDES # 14-17 What is the growth potential for this business? SLIDES # 11-13

We need a paradigm shift with… A way to CONVINCE & PERSUADE (right people

in right time) on the ‘desperate’ element (LACK OF TIME)

NEW THINKING tools CONTROL to eliminate external obstacles VIRTUAL representation playground based on REAL LIFE problems TANGIBLE & ACCEPTABLE outcomes Paradigm STRUCTURAL ELEMENTS carefully

selected

… but above all, we need

2013

paradigm leveragesBusiness proposal with a cause by Metis

Cinema…From a scientific tool turned to a universal fine artwith a little help from Hollywood,

Eisenstein & similar leverages This is how it passed to the big

audience

Paradigm leverage nr 1

Business proposal with a cause by Metis

Multimedia… From software to infotainment & edutainmentwith a little help from inter- disciplinary teams, graphic designers, directors & similar leverages.This is how it passed to the big

audience

Paradigm leverage nr 2

Business proposal with a cause by Metis

Same thing will happen today…Sustainable Development will be promoted with a little help from UNESCOWorld Nature & Culture Heritage Monuments which will turn to:

Sustainable paradigms Development practices functional & useful & familiar

Eco Landmark offers the leverage

This is how Sustainable Development

will pass to the big audience

Paradigm leverage nr 3

Business proposal with a cause by Metis

Why UNESCO’s World Heritage landmarks?

Most of them are recognizable Designated by UNESCO alone are about 1000 Everywhere - everlasting Attract attention - publicity Sustainable character high added value Pilot to similar ones from Sustainability puzzle Location & surrounding territory need applications

in many fields Easy support from local authorities & international

entities Attract easily financial interest (investment,

advertisement, sponsorship, Corporate Social Responsibility)

Last but not least, they have a human story to tell For yet another reason: They are in danger…

List of World Heritage in Danger Let’s start from this list!

Business proposal with a cause by Metis

Eco Landmarks Collaborative networking

is a. a participation web environment practice (other than social networking) to facilitate people working together

b. a dedicated software participatory decision support tool

adjusted to monument s features & particularities

Thousands of groups choose each one a Monument and transform it to a

Eco Landmark in two years; they work collectively in a virtual (smartphone / tablet

/ laptop) environment taking into consideration all sustainable parameters; groups earn awards,

nominations, and vocational orientation

Business proposal with a cause by Metis

Sustainability puzzle Culture & Nature monuments are part of the puzzle

Home Business EducationPublic administration

Local communities

Countries Whole regions with more than one country

Tourist Destinations(Eco Landmarks)

Tangible practices in all these fields give a clear picture of what Sustainability offers

Business proposal with a cause by Metis

a. green movement critical mass & sustainable development supporters

Project’s success is based on a network of networked people with shared visions

/ values for collective action. Application give online socialization content worth to deal with. Its features are: “be ‘in’, be in the cloud, play-on-

the-go, globally informing, ‘save the planet’ pocket tool, collaborative networking application

for smart-phones - tablets - PCs

b. tens of millions of technology fans: Smart-phones users Tablets users Laptops users PCs users

Target markets

You can't change everything or everyone,

but you can change the people who matter

Business proposal with a cause by Metis

a. Sustainable Development supporters are given a framework to create: a new infrastructure - beyond the traditional one; a Sustainable Develop- ment TANGIBLE practice; and raise public awareness

b. Technology users: addicted to participating; very fond of technology; want to make money; longing to be ‘in’; share & play; coming from both genders; want to be informed; join & participate; have status; strengthen bond; spend time with people they like; be part of something bigger; want to get good at something; accomplish satisfying work; define collective identity; be part of a community; hone their skills; opportunity to win work

The application offers entertainment; creativity; immediate indirect financial & business outcomes. Groups get awards & nominations; vocational orientation - training; career opportunities; chance to become mother company’s shareholders

Benefits for the users Value propositionWhat problem does it solve or need does it take care of for our target customers? 

Business proposal with a cause by Metis

.Benefits for the investors

Income is coming from splash screen advertisements during downloading free application

The startup aims to position itself among The World’s 50 most innovative companies (Fast

Company’s list) making money by saving the planet. The 12 Best Social Networking Apps show us the way. Most of them are useful “tools”; this package is sustainability’s first-aid kit.

Business new markets: ‘Save The Planet sector; new kind of sustainable tourism, the Sustainable Development Tourism

Business new products: Sustainable Development collaborative networking applications for smart-phones, tablets & laptops enhanced by gamification & game features

Business proposal with a cause by Metis

Last but not least,benefit for investors, the

Exit planA. Selling to… Facebook (Facebook Vacation: 61 Percent of Users Take Breaks From Site), or LinkedIn , Google, Yahoo, Dropbox, Netflix, PayPal, Yelp, Groupon, Yammer, Instagram - or adopted by FWD.us etc

no more, no lessB. To continue taking advantage of more applications

based on Metis intellectual capital

Business proposal with a cause

Eco Landmarks growth potential

Before first 2-year deadline is over next phase could start: one or more theme applications e.g. home among the rest of sustainability puzzle could be launched

Home Business EducationPublic administration

Local communities

Countries

Whole regions with more than one country

Business proposal with a cause by Metis

A zero carbon home practice is a must for more than a billion housing units for China & India during this decade

The Eiffel Tower (negative proof of concept)… rather as a bad example of individual point of view

1. THE EIFFEL TOWER GETS A GREEN MAKEOVER Firm wants to give the Eiffel Tower a green makeover

Kitsch! 2. However, there are different, better, attempts to the same

direction: Sustainable development according to The Eiffel Tower OPERATING COMPANY.

3. Best method, the collaborative one: Eco LandmarksBusiness proposal with a cause by Metis

proof of concept Acropolis

& surrounding territory

Business proposal with a cause by Metis

Foursquare

(over 20 million users)

for discovering new places to visit based on a very simple idea: helping the user to keep in sync with friends and what they are up to

proof of concept

Business proposal with a cause by Metis

Restoring damaged

ecosystems becomes

a new business model

Additional Documentation

April 2013

identify the world’s largest natural capital risks and opportunities for business and their investors

2010

2012

Business proposal with a cause by Metis

Potential strategic allies & partners

Wikivoyage; Ethical Traveler; Trip Advisor; UN Sustainable Development Knowledge Platform; Google Culture Institute;

no more, no less

Business proposal with a cause by Metis

Implementation / funding alternatives

Proof of concept? The instigator cannot afford more real and tangible evidence for the moment e.g. conducting market experiments, developing prototypes to be tested on real customers for free.  That is why…

‘Save the Planet Unlimited’ ©TM ® is looking for a 50.000 € startup seed capital

Or / and create a global network to do it

Or / and develop a dynamic combination of the aboveBusiness proposal with a cause by Metis

Who we are Andreopoulos & Metis World Awareness Network

30 years: Applications on Communication 20 years: New Communication Technologies expertise 10 years:

Environmental awareness 5 years: Global accredited networking Accredited Observer to the UNFCCC;

Climate Reality Leadership Corps accredited presenter; UNESCO Task Force Member 3 years: Global

Climate Change Crisis & Sustainability Panorama administrator

Metis Global Awareness Network• Andreas Andreopoulos, Dimini, Volos, Magnesia, Thessaly, Hellenic Republic •  Tel +3024210-62979, +306977-967491, Skype: paramythas • mhtiswan@gmail.com • mhtiswan@otenet.gr • National Bank of Greece IBAN account nr: GR2601103970000039767032244 SHIFT (BIC) ETHNGRAA •  Follow us on linkedin

Eco Landmarks ©TM ® is a business opportunity with a cause. For more information go through ppt presentation for active citizens

You‘d better get occupied with Global Fisheries Crisis and Smart

Fishingto develop a practice