Post on 27-Sep-2020
POST SHOW REPORT
Supported by
WWW.CARAVANSHOWS.COM
MORE CHOICE THAN EVER BEFORE
GET TO KNOW OUR VISITORS
Total annual spend on UK holidays by the show’s visitors:
Total annual spend on accessories by the show’s visitors:
£7,369,364£155,767,000
57Average age
1996Touring since
Total 2018 show visitors:
36,482
of our visitors do not attend The Caravan, Camping & Motorhome Show, February, NEC
80%
of visitors in 2018 attended the show for the first time
30%
54%of caravan and motorhome owners
who visited the show intend to
replace their model in the next two
years
Visitor survey results (based on 963 responses)
The Caravan & Motorhome Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…
Exhibitor survey results (based on 34 responses)
THE NORTH’S FAVOURITE OUTDOOR LEISURE SHOW…
rated the show as excellent or good96%
97% rated the show as excellent or good value for money.
80% definitely will or are very likely to attend the next Caravan & Motorhome Show in 2019.
85% use the show as an important part of the buying process, either for research or to buy at the show.
90% rated the show as excellent or good.
85% achieved their pre-show objectives.
85% rated the quality of visitors as excellent or good.
87% generated sales as a direct result of exhibiting at The Caravan & Motorhome Show.
A UNIQUE PROPOSITION
Specifically designed to bring new visitors to the market, the show boasts a unique co-location with Destinations: The Holiday & Travel Show which delivered an additional 8,375 brand new visitors in 2018, bringing the total number of visitors to the Caravan & Motorhome Show to 36,482.
Destinations: The Holiday & Travel Show features:
• Hundreds of leading travel brands perfectly tailored for the caravan and motorhome audience, including Trailfinders, Viking Cruises, Ramblers Worldwide, Great Rail Journeys and more
• Celebrity guests including TV presenter Monty Halls and TV presenter Julia Bradbury
• Expert talks on UK, European and other world destinations. Plus campsite cookery demonstrations by our expert cook
• National promotional campaign with The Times, The Sunday Times and The Sunday Times Travel Magazine as headline partners
The Caravan & Motorhome Show introduced a brand new attraction for 2018 - My First Towing Experience driven by Peg Perego, Swift and The Camping and Caravanning Club. In a world-first, kids had the opportunity to get behind the wheel of a tow car and caravan and have a go for themselves! As a result we drove our highest ever attendance.
Driven by
The PR for The Caravan & Motorhome Show is assigned to Brazen, who liaise with leading publications to maximise the shows exposure outside of the marketing budget. Here is a breakdown of The Caravan & Motorhome Show’s coverage:
SHOW PR
PUBLICATIONSThe Caravan and Motorhome Club magazineThe Camping and Caravanning Club magazinePractical CaravanPractical MotorhomeMMMDaily StarSunday PeopleWhich MotorcaravanCountryside magazineManchester WeeklyTameside ReporterWigan Evening PostWestmorland GazetteNorthern LifeLancashire Telegraph
SHOW PR CAMPAIGN:Prime time ITV advertising campaignITV News: Granada ReportsBBC Radio HumbersideSmooth Radio
ONLINECaravanTimes.co.ukOutandAboutLive.co.ukmanchestereveningnews.co.ukYahoo.comrealpeoplemagazine.co.ukDailyStar.co.uk
PR Reach 53 million
PR Value £385,000
Exit
for
The
Tow
ing
Expe
rien
ce
Low
dham
Le
isur
ewor
ld/H
ymer
Seafl
o
3-23
63-
210
3-20
93-
233
3-21
7
3-22
03-
218
3-21
6 Lake
Coa
st &
Dal
e
York
Hou
se
Leis
ure
Pem
bert
on
Leis
ure
Hom
es
3-99
3-77
3-83
3-80
3-82
3-79
3-97
3-78
Bard
sea
Leis
ure
Pres
ton
Cara
vans
Leis
ure
Driv
e
Low
dham
Le
isur
ewor
ld
Low
dham
Le
isur
ewor
ld
Ssan
gyon
g
ES H
artle
y
Adv
entu
re L
eisu
re
Vehi
cles
Go
Euro
pean
Pure
Lei
sure
G
roup
3-75
3-70
3-69
3-72
3-71
3-81
3-84
3-85
3-86
3-87
3-67
Wild
Ax
Mot
orho
mes
3-58
3-59
3-53
3-49
3-48
3-43
3-41
3-13
3-11
3-4
3-3
3-2
3-1
3-14
3-16
3-18
3-20 3-
19
3-21
3-114
3-27
3-29
3-81
3-33
3-32
3-37
3-15
3-17
3-10
53-
103
3-20
83-
211
3-20
5
3-20
23-
206
3-20
73-
201
Glo
ssop
Aw
ning
s
Glo
ssop
Car
avan
s
Glossop Awnings
Char
les
Tayl
orTr
adin
g
Bow
land
Fel
l Pa
rk
Pres
tige
Hom
esee
ker P
ark
& L
eisu
re H
omes
Cam
per U
K
PF Jones
Isab
ella
Aw
ning
s
Roy
Kelle
t an
d Ll
oyds
Cara
vans
Vehi
cles
4 L
eisu
re
Asp
ire P
ark
& L
eisu
re H
omes
Will
erby
Hol
iday
Hom
es
My
Firs
tTo
win
gEx
perie
nce
Prot
ec C
over
s
3-19
6
3-212
3-30
0
3-199
3-20
3
3-30
1
3-1813-1613-1643-1633-1683-1693-171
3-173 3-174 3-175 3-167
3-1563-1573-1523-1503-1493-147 3-145 3-144
3-166
3-15
9
3-1393-1413-143
3-25
43-
241
3-240
3-27
13-
272
3-19
0
3-19
13-
194
3-1933-189
3-19
5
3-25
03-
244
3-24
2
3-260
3-28
03-
275
3-27
8
3-2773-
252
3-125
4-3
4-5
4-14
4-15
4-18
4-35
4-17
4-16
4-12
4-13
3-127 3-128 3-129 3-135
2-1
2-2
Emm
BeePr
esto
nCa
rava
ns
Pres
ton
Cara
vans
Powrwheel
Mot
o-Tr
ek L
imite
d
2-9
2-11
2-7
1-51
1-53
1-47
1-21
1-45
1-19 M K Electronics Knaus UK
1-2
1-29
1-1
1-52
1-6
1-28
1-27
2-3
2-5
Spin
ney
Kim
berle
y Ca
rava
ns
Kim
berle
y Ca
rava
ns
Spin
ney
Rich
ard
Bald
win
M
otor
hom
es
War
wic
kshi
reCl
othi
ng
Info
Poin
t
Sail
and
Trai
l
Jöbl Design
3-89
3-93
3-61
3-54
3-60
3-52
Mee
t Th
e Ex
pert
sTh
eatr
eFo
od &
Tra
vel
Stag
e
CO
MP
LIM
EN
TAR
YE
NTR
Y IN
TO
DE
STI
NA
TIO
NS
: TH
E
HO
LID
AY
& T
RA
VE
L S
HO
W F
OR
TIC
KE
TH
OLD
ER
S
Entr
ance
to D
estin
atio
ns
Mai
n En
tran
ce
Hall
1H
all 2
Hall
3Ex
it fo
r Tow
Car
Tas
ter S
essi
ons a
nd
Mot
orho
me
Man
oeuv
ring
Key
Tour
ing
Cara
vans
M
otor
hom
es
Hol
iday
Hom
es
Acc
esso
ries
Floo
rpla
n co
rrect
at t
hetim
e of
goi
ng to
pre
ss
Aw
ning
s
Ass
ocia
tion
and
Med
ia
Park
s and
Des
tinat
ions
Mis
c
Att
ract
ions
Cate
ring
Cash
Poi
nt
4-14
Dri
ven
by
3-213 3-220
1-39
• Pla
n yo
ur n
ext o
vers
eas h
olid
ay w
ith le
adin
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avel
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cultu
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nd ce
lebr
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ppea
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n Th
e Fo
od &
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tage
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Perfectly positioned at the start of the buying season, The Caravan & Motorhome Show enables you to generate early sales and drive focus on new ranges and product launches as well as existing lines.
Guarantee prime stand positions
Give your brand an opportunity to influence the buying decisions of the core market
Get maximum coverage from our PR & marketing campaign
Meet a new audience from the co-located Destinations: Holiday & Travel Show
BOOK EARLY TO:
Rob DebenhamShow ManagerE: rob.debenham@clarionevents.comT: +44 (0) 20 7384 8129
Nick PrattSales ManagerE: nick.pratt@clarionevents.comT: +44 (0)20 7384 8127