Post on 01-Jan-2016
AVIATION MARKETINGCHAPTER # 5
Superior UniversityBy:
Imtiaz Hussain
Flow of Presentation
Controlling Product Quality
Air Freight Product
Ansoff Matrix
Controlling Product QualityGeneral
techniques appliedStatistics of phone
calls
Baggage handling
Punctuality
Regularity
In flight and airport surveys
Sales staff
Air Freight Product
Air Freight Capacity
Type of aircraft
Payload/range
Cabin door size
Cabin cross section
Design density
Combi and Quick-Change(QC) Aircrafts
Ansoff Matrix
Market penetration
Existing products into existing markets
Objectives Maintain or increase the market share aggressive promotional campaign Increase usage by existing customers
Market development
Existing products into new markets Objectives
New geographical markets New product dimensions New distribution Different pricing policies
Product development
New products into existing markets Objectives
Research & development and innovation Detailed insights into customer needs Being first to market
Diversification
New products in new markets More risk strategy Balance between risk and reward
Good Luck for Your Mid Term