AVIATION MARKETINGCHAPTER # 5

Superior UniversityBy:

Imtiaz Hussain

Flow of Presentation

Controlling Product Quality

Air Freight Product

Ansoff Matrix

Controlling Product QualityGeneral

techniques appliedStatistics of phone

calls

Baggage handling

Punctuality

Regularity

In flight and airport surveys

Sales staff

Air Freight Product

Air Freight Capacity

Type of aircraft

Payload/range

Cabin door size

Cabin cross section

Design density

Combi and Quick-Change(QC) Aircrafts

Ansoff Matrix

Market penetration

Existing products into existing markets

Objectives Maintain or increase the market share aggressive promotional campaign Increase usage by existing customers

Market development

Existing products into new markets Objectives

New geographical markets New product dimensions New distribution Different pricing policies

Product development

New products into existing markets Objectives

Research & development and innovation Detailed insights into customer needs Being first to market

Diversification

New products in new markets More risk strategy Balance between risk and reward

Good Luck for Your Mid Term