73,544Pepsi40,722Doritos vs Mountain Dew

27,152Lucas Films

TIDE

TOP 10 BRANDS ON TWITTER

16,620Marvel

Budlight11,883Pepsi Halftime

12,147LexusWendys

NBC

25,793

14,457

12,336

10,906

5 10 15 20 25 30 35 40 45

All metrics in this chart represent data collected through twitter streaming API. The data collected does not include 100% of tweets available through the twitter. *434,766 commercial related tweets.Data and analysis by Team Aspiring Analysts:

LEAST MENTIONED BRANDSBlackture8Kraft31

Today72Persil78

United State Marine Corp96Turkish Airlines161

Monster281HBO357

ETrade423Pringles440

CategoryAirlinesAutomobileBeverageE-CommerceEntertainmentFinanceFoodHouseholdManufacturerMarinesMediaPromotionRetailSoftwareSponsorTelecomTravelFood

Doritos / Mtn Dew

BeveragePepsi

RetailAmazon

HouseholdTide

PromotionNFL

TelecomSprint

SponsorPepsi Halftime

AutoDodge Ram

AutoLexus

BeverageBudlight

BeverageBudwiser

BeverageCoca-cola Beverage

Coca-cola

Food

EntertainmentNBC

TelecomVerizon

TelecomTMobileTelecomTMobile

Travel

FoodWendy’s

FoodM & M

Brand Sentiment Analysis

Pepsi

Doritos vs Mountain Dew

Tide

Wendy’s

Lexus

Dodge

NFL

NBC

Budlight

TMobile

PositiveNeutralNegative

0% 25% 50% 75% 100%

Tweet Frequency by Time PeriodPepsiAvengers

Wendy’sDoritos Mtn DewLucas Film Solo

Time Zone vs BrandPositiveNeutralNegative

Doritos vs Mountain Dew

ESTPSTCSTQuito

LucasfilmSolo

ESTPSTCSTQuito

MarvelESTPSTCSTQuito

PepsiESTPSTCSTQuito

TideESTPSTCSTQuito

1K 4K 8K

Justin Timberlake

Morgan Freeman

Prince

Eli Manning

Odell Beckham

David Harbour

Danny Devito

Dwayne Johnson

Peter Dinklage

Celebrity Sentiment and PopularityPositiveNeutralNegative

Gordon Ramsey

10K 20K 30K 40K Number of Tweets

Vineel Talupula, Harshan Nagulapally, Naveen Kumar Reddy, Gayathri Paleri Kunnathil

SUPERBOWL LII AD ANALYTICS 2018