SUPERBOWL LII AD ANALYTICS 2018 · Brand Sentiment Analysis Pepsi Doritos vs Mountain Dew Tide...
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73,544 Pepsi 40,722 Doritos vs Mountain Dew 27,152 Lucas Films TIDE TOP 10 BRANDS ON TWITTER 16,620 Marvel Budlight 11,883 Pepsi Halftime 12,147 Lexus Wendys NBC 25,793 14,457 12,336 10,906 5 10 15 20 25 30 35 40 45 All metrics in this chart represent data collected through twitter streaming API. The data collected does not include 100% of tweets available through the twitter. *434,766 commercial related tweets. Data and analysis by Team Aspiring Analysts: LEAST MENTIONED BRANDS Blackture 8 Kraft 31 Today 72 Persil 78 United State Marine Corp 96 Turkish Airlines 161 Monster 281 HBO 357 ETrade 423 Pringles 440 Category Airlines Automobile Beverage E-Commerce Entertainment Finance Food Household Manufacturer Marines Media Promotion Retail Software Sponsor Telecom Travel Food Doritos / Mtn Dew Beverage Pepsi Retail Amazon Household Tide Promotion NFL Telecom Sprint Sponsor Pepsi Halftime Auto Dodge Ram Auto Lexus Beverage Budlight Beverage Budwiser Beverage Coca-cola Beverage Coca-cola Food Entertainment NBC Telecom Verizon Telecom TMobile Telecom TMobile Travel Food Wendy’s Food M & M Brand Sentiment Analysis Pepsi Doritos vs Mountain Dew Tide Wendy’s Lexus Dodge NFL NBC Budlight TMobile Positive Neutral Negative 0% 25% 50% 75% 100% Tweet Frequency by Time Period Pepsi Avengers Wendy’s Doritos Mtn Dew Lucas Film Solo Time Zone vs Brand Positive Neutral Negative Doritos vs Mountain Dew EST PST CST Quito Lucasfilm Solo EST PST CST Quito Marvel EST PST CST Quito Pepsi EST PST CST Quito Tide EST PST CST Quito 1K 4K 8K Justin Timberlake Morgan Freeman Prince Eli Manning Odell Beckham David Harbour Danny Devito Dwayne Johnson Peter Dinklage Celebrity Sentiment and Popularity Positive Neutral Negative Gordon Ramsey 10K 20K 30K 40K Number of Tweets Vineel Talupula, Harshan Nagulapally, Naveen Kumar Reddy, Gayathri Paleri Kunnathil SUPERBOWL LII AD ANALYTICS 2018
Transcript of SUPERBOWL LII AD ANALYTICS 2018 · Brand Sentiment Analysis Pepsi Doritos vs Mountain Dew Tide...
73,544Pepsi40,722Doritos vs Mountain Dew
27,152Lucas Films
TIDE
TOP 10 BRANDS ON TWITTER
16,620Marvel
Budlight11,883Pepsi Halftime
12,147LexusWendys
NBC
25,793
14,457
12,336
10,906
5 10 15 20 25 30 35 40 45
All metrics in this chart represent data collected through twitter streaming API. The data collected does not include 100% of tweets available through the twitter. *434,766 commercial related tweets.Data and analysis by Team Aspiring Analysts:
LEAST MENTIONED BRANDSBlackture8Kraft31
Today72Persil78
United State Marine Corp96Turkish Airlines161
Monster281HBO357
ETrade423Pringles440
CategoryAirlinesAutomobileBeverageE-CommerceEntertainmentFinanceFoodHouseholdManufacturerMarinesMediaPromotionRetailSoftwareSponsorTelecomTravelFood
Doritos / Mtn Dew
BeveragePepsi
RetailAmazon
HouseholdTide
PromotionNFL
TelecomSprint
SponsorPepsi Halftime
AutoDodge Ram
AutoLexus
BeverageBudlight
BeverageBudwiser
BeverageCoca-cola Beverage
Coca-cola
Food
EntertainmentNBC
TelecomVerizon
TelecomTMobileTelecomTMobile
Travel
FoodWendy’s
FoodM & M
Brand Sentiment Analysis
Pepsi
Doritos vs Mountain Dew
Tide
Wendy’s
Lexus
Dodge
NFL
NBC
Budlight
TMobile
PositiveNeutralNegative
0% 25% 50% 75% 100%
Tweet Frequency by Time PeriodPepsiAvengers
Wendy’sDoritos Mtn DewLucas Film Solo
Time Zone vs BrandPositiveNeutralNegative
Doritos vs Mountain Dew
ESTPSTCSTQuito
LucasfilmSolo
ESTPSTCSTQuito
MarvelESTPSTCSTQuito
PepsiESTPSTCSTQuito
TideESTPSTCSTQuito
1K 4K 8K
Justin Timberlake
Morgan Freeman
Prince
Eli Manning
Odell Beckham
David Harbour
Danny Devito
Dwayne Johnson
Peter Dinklage
Celebrity Sentiment and PopularityPositiveNeutralNegative
Gordon Ramsey
10K 20K 30K 40K Number of Tweets
Vineel Talupula, Harshan Nagulapally, Naveen Kumar Reddy, Gayathri Paleri Kunnathil
SUPERBOWL LII AD ANALYTICS 2018
