SUPER Social Media

Social Media Campaigns That Soar to Success!

Get these slides here::http://sarahtpage.com/Super-Social/

CASE STUDY#1

Facebook Sweepstakes

WHY • Create awareness in Night In Old Fredericksburg event

• Grow Facebook fanbase

• Increase Facebook engagement

HOW• Used WooBox to

create Facebook sweepstakes tab

• Required page like• Offered VIP prize

package• Promoted on

Facebook (July 1-19)• Encouraged social

sharing

RESULTS• Generated 198

entries• Shared 120 times

on Facebook• Increased Facebook

page likes by 32.5%• Weekly engaged

users increased by 140%

CASE STUDY#2

Facebook Poll/Contest

WHY • Promote Atlanta, IL campaign

• Encourage engagement on the Illinois Route 66 Facebook page

HOW• Used WooBox to

create Facebook polling tab

• $200 ad buy pointing to the tab

• Required page like• No prizes – just fun• Promoted on

Facebook during the month of July

RESULTS• Ad generated 807

new fans• Ad clicks = 934• Ad reach = 44,089• All artwork will be

displayed throughout the town of Atlanta, IL

CASE STUDY#3

Pinterest/Facebook Contest

WHY• Inspire travel to the

Beaches of Fort Myers and Sanibel

• Increase Pinterest followers and Facebook fans

• Increase PR about the destination in general

HOW• Create a Pinterest

“Bucket List” board• Created Facebook contest

tab• Users posted their

Pinterest board URL on contest tab to enter

• Required page like• Entrants could also opt-in

to a newsletter and share with friends

• Promoted on all social channels & Facebook ads during June of 2012

RESULTS

?

CASE STUDY#4

60 Miles in 60 Days Campaign

WHY• Increase travel and

bookings during “shoulder season” (Sept. – Oct.)

• Increase web traffic on VisitMyrtleBeach.com

• Increase reach and fanbase on Facebook, Pinterest, & Twitter

• Generate feature blog posts

• Improve readership on Visit Myrtle Beach blog

• Generate 200 contest entries

HOW• Blogger FAM trip• “Pin To Win” contest• “Trip Tuesday”

competition on blog and Twitter

• Visit Myrtle Beach blog series (50 posts on the “secrets”)

• Secrets revealed daily on Facebook and Twitter

• Microsite: “secrets” and deals at VisitMyrtleBeach.com/60days

RESULTS• Accommodations taxes

increased in Sept/Oct 2012 over 2011

• Web traffic increased 25% over 2011

• 13 bloggers wrote 38 posts and reached 1 million readers

• Reach and fanbase grew on all social media channels

• Blog garnered 4k page reads during the 60 days

• Generated 300 contest entries

CASE STUDY#5

Art, Architecture, & Antiques Pinterest

Campaign

WHY• Create awareness of

Vicksburg’s outstanding art, architecture, and antiques

• Increase newsletter subscriptions

• Increase engagement on social media channels

• Generate contest entries

HOW• Sweepstakes entry form

on VisitVicksburg.com• Entrants pinned a specific

graphic to one of their Pinterest boards

• Entrants earned additional entries by creating a “Vicksburg” board & pinning art-related content

• Promoted via all social media channels

• Supported by Facebook and Google ads

RESULTS• Facebook likes up 13%

and unique users engaged up 307%

• 1,439 conversions from ad buys

• 253 new pins on Pinterest from VisitVicksburg.com

• 78 repins as of March 2013

CASE STUDY#6

#Ohiomemory Photo Contest - Statigr.am

WHY• Increase awareness

and reach of newly created Ohio Instagram account

• Encourage followers to share photos of fun attractions and destinations in Ohio

HOW• Used Statigr.am as

contest entry platform• Follow @Ohiogram on

Instagram• Submit a photo of a

favorite Ohio travel memory & tell why

• Tag @Ohiogram and use the #Ohiomemory hashtag

RESULTS• 20,000 likes on photos

tagged with #Ohiomemory

• 68,000 users reached• 421 approved photos

entered• 134 participants• 10,000 contest page

views

CASE STUDY#7

Downtown Raleigh Bucket List Contest –

Instagram/Twitter

WHY • Help people discover experiences in their city

• Challenge people to actually go do them

HOW• Users complete a

bucket list item• Take a picture of the

experience• Upload photo to Twitter

and/or Instagram• Tag @DTRBucketList

and use the #DTRBucketList hashtag

• Prizes awarded for completing bucket list items

RESULTS• Over 1,000 photos

submitted• 18 people finished the

whole list• Offline Media trying to

improve future contests

• Working on improving the technology

• Beginning to market this product in other cities

CASE STUDY#8

Visit Austin, TexasTrue Austin Ask a Local Campaign

WHY• Provide a local

perspective for visitors on things to do

• Using the experts/bloggers to spread Austin’s message through their own networks as ambassadors

HOW• ACVB chose 6 locals

that represent Austin’s experience

• Visitors ask questions via Facebook, E-mail, or Twitter (#trueaustin),

• Experts answer based on their own personal experience

Q

&

A

RESULTS• Austin visitors get

great local recommendations

• In March 2013:– 68 tweets– 11 Facebook posts– 32 E-mails

• In July 2013:– 160 tweets– 8 Facebook posts– 18 E-mails

CASE STUDY#9

Experience Columbus Year-round Instagram

WHY• Showcase things to see

and do in the destination

• Increase followers and engagement on @ExperienceColumbus account

• Encourage use of common hashtags like #ExpCols, and #CbusFoodScene

HOW • Post original content when possible

• Comment and like photos with Columbus hashtags

• Repost exceptional photos that use Columbus hashtags

RESULTS• 95% of photos are

reposted images• Photos tagged with

#expcols have increased 2231% since Jan. 2013

• Followers have increased 1093% since Jan. 2013

• Interactions have increase 6802% since Jan. 2013

Can I Help?

Call Me!

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Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

Instagram.com/stpconsulting

Thank You!

Questions?