Travel in Affiliate Marketing

UK online travel market valued at £11.2 Billion for 2007(1)

41% year-on-year growth 2002-2007(2)

Affiliate Marketing generates an average of 18% of online sales for travel merchants(3)

About sunshine.co.uk

Online Travel AgencyFlights, Hotels and Transfers - 37 countries

Stealth ComparisonAvailability searches poll multiple suppliers

simultaneously

Low MarginsPrices offer customers great value

No Hidden CostsWhat you see is what you pay

Dynamic PackagingAllow customers to easily build tailor-made holidays

sunshine.co.uk Affiliate Programme

7% Commissionon accommodations and transfers

No Leakageno highly visible phone numbers. No sales taken over phone

Affiliate Toolswide range of banners, search boxes, feeds and other stuff!

IncentivesLaptops, holidays, chocolate, holidays, tickets and holidays

Affiliate Programme Numbers

Average Basket Value £483.73

Average Commission £33.87

Commission Reversals 6

Top Secret Project - Aims

Encourage more affiliates to enter travel vertical

Lower barriers to entry

Increase conversion rates and stickiness for current

affiliates

Help affiliates build their own brands

sunPress Install Summary

Download WordPress www.wordpress.org

Install WordPress codex.wordpress.org/Installing_WordPress

Download sunPress www.sunshine.co.uk/affiliates/wordpress/

Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html

Travel Niche

Finding Your Gap In The Market

The Basics Remain True

Passion / Knowledge / Interest Research Potential Competitors USP Add Value

Find Your Level

Find your niche, kick it's ass Don't bite off more than you can chew Plan for expansion

If You Build It...

Unique Content Build Backlinks Relevant Title Tags Be Patient Repeat

Travel Is Too Competitive

Let's have a look...

Majorca

Majorca

1) Affiliate

2) Wiki

3) Tour Op

4) Affiliate

5) Tour Op

6) News

7) Affiliate

8) Affiliate

9) Travel Agent

10)Rentals

Majorca Holidays

Majorca Holidays

1) Tour Op

2) Travel Agent

3) Tour Op

4) Comparison

5) Tour Op

6) Travel Agent

7) Private Villa

8) MFA

9) Affiliate

10)Travel Agent

Palma Nova

Palma Nova

1) Affiliate

2) Tour Op

3) Affiliate

4) Affiliate

5) Affiliate

6) Travel Agent

7) Affiliate

8) Travel Agent

9) Travel Agent

10)Portal

Palma Nova Hotels

Palma Nova Hotels

1) Portal

2) Portal

3) Consolidator

4) Consolidator

5) Affiliate

6) Tour Op

7) Travel Agent

8) Travel Agent

9) Hotel

10)Travel Agent

Santa Ponsa

Santa Ponsa

1) Affiliate

2) Affiliate

3) Affiliate

4) Tour Op

5) Travel Agent

6) Consolidator

7) Consolidator

8) Affiliate

9) Affiliate

10)Travel Agent

Benidorm

Benidorm

1) Affiliate

2) Affiliate

3) Affiliate

4) TV Prog

5) Affiliate

6) Wiki

7) Consolidator

8) Portal

9) Affiliate

10)Travel Agent

Benidorm Hotels

Benidorm Hotels

1) Portal

2) Affiliate

3) Affiliate

4) Consolidator

5) Affiliate

6) Affiliate

7) Consolidator

8) Hotel

9) Consolidator

10)Affiliate

Conclusion

Demonstrates search space for affiliates Targeted niche sites are highly competitive Compelling unique content

Acknowledgments

David Fiske - http://www.davidfiske.com/

Frank Paul - http://www.smingle.co.uk/

John Lamerton - http://www.lammo.net/

Kirsty McCubbin - http://www.affiliatestuff.co.uk/

Pete Dickenson - http://www.affiliatefuture.co.uk/

So You Don't Do Travel?

Thank You!

Any Questions?