Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk
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Transcript of Sunshine Travel - Chris Clarkson & Alan Gilmour - sunshine.co.uk
Travel in Affiliate Marketing
UK online travel market valued at £11.2 Billion for 2007(1)
41% year-on-year growth 2002-2007(2)
Affiliate Marketing generates an average of 18% of online sales for travel merchants(3)
About sunshine.co.uk
Online Travel AgencyFlights, Hotels and Transfers - 37 countries
Stealth ComparisonAvailability searches poll multiple suppliers
simultaneously
Low MarginsPrices offer customers great value
No Hidden CostsWhat you see is what you pay
Dynamic PackagingAllow customers to easily build tailor-made holidays
sunshine.co.uk Affiliate Programme
7% Commissionon accommodations and transfers
No Leakageno highly visible phone numbers. No sales taken over phone
Affiliate Toolswide range of banners, search boxes, feeds and other stuff!
IncentivesLaptops, holidays, chocolate, holidays, tickets and holidays
Affiliate Programme Numbers
Average Basket Value £483.73
Average Commission £33.87
Commission Reversals 6
Top Secret Project - Aims
Encourage more affiliates to enter travel vertical
Lower barriers to entry
Increase conversion rates and stickiness for current
affiliates
Help affiliates build their own brands
sunPress Install Summary
Download WordPress www.wordpress.org
Install WordPress codex.wordpress.org/Installing_WordPress
Download sunPress www.sunshine.co.uk/affiliates/wordpress/
Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html
Travel Niche
Finding Your Gap In The Market
The Basics Remain True
Passion / Knowledge / Interest Research Potential Competitors USP Add Value
Find Your Level
Find your niche, kick it's ass Don't bite off more than you can chew Plan for expansion
If You Build It...
Unique Content Build Backlinks Relevant Title Tags Be Patient Repeat
Travel Is Too Competitive
Let's have a look...
Majorca
Majorca
1) Affiliate
2) Wiki
3) Tour Op
4) Affiliate
5) Tour Op
6) News
7) Affiliate
8) Affiliate
9) Travel Agent
10)Rentals
Majorca Holidays
Majorca Holidays
1) Tour Op
2) Travel Agent
3) Tour Op
4) Comparison
5) Tour Op
6) Travel Agent
7) Private Villa
8) MFA
9) Affiliate
10)Travel Agent
Palma Nova
Palma Nova
1) Affiliate
2) Tour Op
3) Affiliate
4) Affiliate
5) Affiliate
6) Travel Agent
7) Affiliate
8) Travel Agent
9) Travel Agent
10)Portal
Palma Nova Hotels
Palma Nova Hotels
1) Portal
2) Portal
3) Consolidator
4) Consolidator
5) Affiliate
6) Tour Op
7) Travel Agent
8) Travel Agent
9) Hotel
10)Travel Agent
Santa Ponsa
Santa Ponsa
1) Affiliate
2) Affiliate
3) Affiliate
4) Tour Op
5) Travel Agent
6) Consolidator
7) Consolidator
8) Affiliate
9) Affiliate
10)Travel Agent
Benidorm
Benidorm
1) Affiliate
2) Affiliate
3) Affiliate
4) TV Prog
5) Affiliate
6) Wiki
7) Consolidator
8) Portal
9) Affiliate
10)Travel Agent
Benidorm Hotels
Benidorm Hotels
1) Portal
2) Affiliate
3) Affiliate
4) Consolidator
5) Affiliate
6) Affiliate
7) Consolidator
8) Hotel
9) Consolidator
10)Affiliate
Conclusion
Demonstrates search space for affiliates Targeted niche sites are highly competitive Compelling unique content
Acknowledgments
David Fiske - http://www.davidfiske.com/
Frank Paul - http://www.smingle.co.uk/
John Lamerton - http://www.lammo.net/
Kirsty McCubbin - http://www.affiliatestuff.co.uk/
Pete Dickenson - http://www.affiliatefuture.co.uk/
So You Don't Do Travel?
Thank You!
Any Questions?