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SUCCESSFUL INFLUENCER MARKETING, CATHARINA FISCHER, eTravel World, 10.03. 2016

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CATHARINA FISCHER Since June 2015: Consultant & Partner for Tourismuszukunft Over 8 years' in tourism and more than 5 years’ experience in social media marketing, gained as Head of Social Media at the German National Tourist Board

Other workstations: DERTOUR, FTI, Fraport, Contact: E: c.fischer@tourismuszukunft.de T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer #influencermarketing #bloggerrelations #video #contentmarketing #socialanalytics #crowdfunding

WHAT IS INFLUENCE?

The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviour, opinions, etc., of others.

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WHAT IS INFLUENCER MARKETING?

Partnering with individuals who have significant audience and influence with a particular consumer segment.

WHO IS INFLUENTIAL?

MISCONCEPTION OF INFLUENCE

Big numbers = big influence. Right?

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THINK DIFFERENT

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What is important to consider when it comes to Influencer Marketing?

Set goals (KPIs), measure and adjust them

Think long-term and along the customer journey

Think in campaigns and stories

Know your tools.

Online Marketing

(1) Website

(2) SEO

(3) SEA

(4) SMM

(5) Email

(6) Mobile

(7) Display

(8) Affiliate

Influencer Marketing

(1) Content (2)

Reach

(3) Target group

(4) Trust (5)

SMM

(6) SEO

(7) Mobile

(8) Niches

Stop doing marketing at people and start doing marketing with people.

Jay Baer

Be authentic.

Contact: E: c.fischer@tourismuszukunft.de T: www.twitter.com/catha_fischer L: http://de.linkedin.com/in/catharinafischer