Post on 24-Aug-2020
Sub-theme 2: Programme visibility
North Sea Region Programme Papers No. 8 Publicity and Communications (1) – Sub-themes: Programme and Project Cooperation in Commu-nication (Interim Report) & Programme Visibility (Final Report) ISSN 1904-4704 This report was commissioned by the Interreg IVB North Sea Region Programme as part of its on-going evaluation process. The report was prepared by: dsn Analyses & Strategies | Cooperation Management Holstenstraße 13 - 15 24103 Kiel, Germany Authors: Frank Jürgensen & Daniel Klose The preparation of the report was overseen by the Programme’s Evaluation Steering Group, com-prising representatives from countries and regions participating in the Interreg IVB North Sea Re-gion Programme and co-ordinated by the Joint Technical Secretariat. This report is part of a series about the on-going evaluation process of the Programme. In accordance with the on-going approach these reports will be available one by one in the near future: Institutional Capacity and Performance
1) Financial management and control setup 2) Programme structures 3) Application procedures and project development
Added Value
1) Programme impact and coverage 2) Transnational cooperation 3) Legacy
Publicity and Communications
1) Programme and project cooperation in communications & Programme visibility 2) Communications measures on project level
Disclaimer: The content of this paper has been prepared by dsn Analyses & Strategies | Cooperation Manage-ment and does not necessarily reflect the opinion of the North Sea Region Programme or its Evaluation Steering Group (ESG). North Sea Region Programme 2007-2013 Joint Technical Secretariat Jernbanegade 22 8800 Viborg, Denmark info@northsearegion.eu | www.northsearegion.eu June 2013
On
ngoing Eva
T
0
1
3
4
A
A
P
aluation of
Table o
. Introd
. Recom
. PrograGeneral
Recomm
Opinion
. PrograGeneral
Recomm
Opinion
Appendix
Appendix
Programme
f the INTER
of conte
duction ..
mmenda
amme anl findings ...
mendations
s from Opin
amme vil findings ...
mendations
s from lead
x A - Eva
x B - Mem
and Project
RREG IVB
ents
..............
tions at
nd projec..................
.................
nions from l
isibility ....................
.................
beneficiari
luation M
mbers of
Cooperation
B North Sea
..............
a glance
ct coope..................
..................
ead benefic
..............
..................
..................
es and stak
Model ....
the Eva
n in Commun
a Region P
...............
e .............
eration in..................
..................
ciaries .......
.................................
..................
keholders ..
...............
luation S
ications | Pro
Programme
...............
...............
n commu..................
..................
..................
.................................
..................
..................
...............
Steering
ogramme Vis
e 2007-201
..............
..............
unication..................
..................
..................
..............
..................
..................
..................
..............
Group ..
sibility
13
.... 3
.... 4
ns 5
...... 5
...... 6
...... 7
.... 8
...... 8
...... 9
.... 10
.. 11
.. 12
2
On
ngoing Eva
0
ThInthretioth
Thgr
Th
Thuaiospre
Thwanciieofga
Ththenofbe
P
aluation of
. Introd
his report anterreg IVB he “Ongoingegarding theons” and “Phey are clos
his report dramme bod
Do conneject/clusteof commuoutput an
What is tdevelopm
Which megramme vtially have
How hascontribute
he report is
Programm
Programm
he report foation procesns taken fr
pectives staecommenda
he findings ith regard tnd online suaries as wes of the NSf “programmated in a se
he findings he main resn by 17 out f the prograeneficiaries
Programme
f the INTER
duction
addresses pNorth Sea
g Evaluatioe sub-them
Programme ely linked to
deals with ies:
ections exiser in terms unication? D
nd results of
the strategiment tool (at
easures arevisibility due an impact
the effected to the pro
structured
me and proj
me visibility
ocuses on tss which arom online akeholders ations of the
and recomto communurveys in whell as on 5 aSR Programme and proecond round
and recomults from deof 25 projemme) as wand 4 telep
and Project
RREG IVB
programme Region Pron” which pr
mes “PrograVisibility”.
o one anoth
following e
st betweenof content
Does relevaf a project?
c value of t the transna
e relevant tring the prot in the futur
iveness anogramme’s
in the follow
ject coopera
he main finre highlightsurveys anand projecOngoing E
mmendationication” arehich answeadditional te
mme. Basedoject cooped of evaluati
mmendationesk researc
ects’ lead bewell as on 4 phone interv
Cooperation
B North Sea
bodies, proogramme (Nresents theamme and Both sub-th
her in terms
evaluation
what is coand what is
ant commun
communicaational leve
to and havogramme pre?
nd user-frievisibility?
wing chapte
ation in com
ndings (!) ated with symnd interviewcts have. ThEvaluation in
s regardinge based oners were givelephone ind on the findration in coion.
ns regardingch and onlineneficiaries additional tviews with s
n in Commun
a Region P
oject partneNSR Prograe main findi
Project Cohemes are s of content.
questions
onsidered as considerenication hav
ation and itel)?
ve been impperiod? Wh
ndliness of
ers:
mmunication
nd recommmbols in the
ws give an ihe report sun an easy to
g “programm the main
ven by 7 outnterviews widings preseommunicatio
g “programne surveys and 18 outelephone instakeholder
ications | Pro
Programme
ers and staamme). Thengs and reooperation dealt with
.
as formula
a strong traed a strong ve an impa
ts relevance
plemented ich measur
f the progra
ns
mendations (e margin. Iimpression ummarises read way.
me and proresults fromt of 10 projeith projects’nted in this ons” will be
me visibilityin which ant of 25 stakenterviews wrs of the NS
ogramme Vis
e 2007-201
keholders oe report is pecommenda
in Commuin one repo
ated by the
ansnationaproject in t
act on the o
e as a bus
to increaseres could p
amme’s we
( ) of the n addition, of differentthe findings
oject cooperm desk reseects’ lead be’ lead benef
s report the e further in
y” are basenswers wereeholders (b
with projectsSR Program
sibility
13
of the part of ations unica-ort as
e pro-
l pro-terms verall
siness
e pro-poten-
ebsite
eval-opin-t per-s and
ration earch enefi-ficiar-issue vesti-
ed on e giv-odies ’ lead
mme.
3
On
ngoing Eva
Thevne
Mtio
1
Plpl
suwchneag
profcotoca
wgrtapahi
peevde
P
aluation of
he report fovance to boext program
More informaon” is provid
. Recom
lease find bained in de
In the nexupporting thith the Joinhannel projeewsletter, ogendas and
The progrrojects on hf further devommunicativools) and to ation activiti
The commithin the Nramme sho
arget groupsass on succgh practica
The prograeriod. In ordver, they shetailed man
Programme
f the INTER
ocuses on toth the imprmme period
ation on meded in appe
mmenda
below an ovtail in the fo
xt programmhe communt Technicalect results town websited policies.
ramme shouhow to commveloping theve newslettthus foster
ies.
munication orth Sea R
ould implems of the spcess storiesl value.
amme shouder to increahould be pr
nner.
and Project
RREG IVB
he general rovement o2014-2020
ethodology aendix A.
ations a
verview of tollowing cha
me period, tnication of p Secretariato relevant se, etc.) and
uld facilitatemunicate ree “project seter or by imr cross-fertil
of successRegion Progment a proje
ecific results to the relev
uld continuease the visiresented on
Cooperation
B North Sea
findings anof the curren.
and the eva
at a glan
the recommapters.
the role of projects shoat (JTS). Thstakeholderd link proje
e knowledgesults to staection” on th
mplementinglisation betw
s stories angramme shect output dts. The datvant target
e with the clibility of then the progr
n in Commun
a Region P
nd recomment programm
aluation mod
nce
mendations
the Nationould be syne NCP shors at the reg
ect commun
ge transfer aakeholders she program
g a knowledween projec
nd the preshould be fudatabase gtabase wougroups, inc
uster appro clusters anramme’s we
ications | Pro
Programme
endations wme period a
del of the “O
of this repo
nal Contact nchronised uld act as m
gional level nication to s
and good psuccessfullyme’s websige base on
cts with reg
sentation ofurther devegeared towauld allow thecluding hand
oach in the nd their themebsite in a
ogramme Vis
e 2007-201
with strategias well as t
Ongoing Ev
ort which ar
Points (NCand coordinmultipliers w(e.g. via anspecific reg
practice bety (e.g. by mite, by creatn communicard to comm
f project oueloped. Theards the vae programmds-on mate
next programatic area, more clea
sibility
13
ic rel-to the
valua-
re ex-
CP) in nated which n own gional
tween means ting a cation muni-
utputs e pro-arious me to rial of
amme how-r and
4
On
ngoing Eva
3
Ththca
G
Fi
!
P
aluation of
. Progrations
he analysis he communian provide p
eneral findWithin themost impmost impinvolve faments belesser imp
gure 1:
Furthermmunicatiogroups aregular fe
Some proparticipatdicate thaa large ex
Programme
f the INTER
amme a
of “programication of prprojects wit
dings e online suportant to thortant comm
ace to face elonging to tportance to
How impoSource: On
ore, the reson throughond establis
eedback on
ojects tend ion and invat the dialogxtent.
and Project
RREG IVB
and proj
mme and prrojects and h support fo
rvey lead bheir commumunication contact – fothe “new sothe particip
ortant are thline survey, m
sults of the oout the durhing a contproject resu
to focus tholvement. Pg with releva
Cooperation
B North Sea
oject coo
roject coopeproject res
or improving
beneficiariesunication. Ainstrumentsollowed by ocial media”pating projec
he followingean value
online surveration of thtinuous diaults.
heir commuProjects impant target g
n in Commun
a Region P
operatio
eration in csults as wellg their comm
s were askeAccording tos are eventsproject web” such as facts in the cu
communica
ey indicate e project islog with the
unication onplementing groups influe
ications | Pro
Programme
on in co
ommunicatl as on howmunication.
ed to nameo the resuls and persobsites and bacebook, yourrent progra
ation instrum
that the mas on informem as well
informationa participat
ences the p
ogramme Vis
e 2007-201
ommun
ions” focusw the progra.
e the instrumts gatherednal talks – w
brochures. Inoutube etc. aamme perio
ments?
ain focus of ming stakeh
as on obta
n rather thatory approac
projects’ outp
sibility
13
ica-
es on amme
ments d, the which nstru-are of
od.
com-holder aining
an on ch in-put to
5
On
ngoing Eva
ReThadre
Insucomreco
FoNaThthofly vo
InthJTsthe
ThastoCotwthagpeNce
P
aluation of
With regasatisfactioparticipatsection uown projethe Natiovide ideal
ecommendhe followingddressed isesearch carr
n the next upporting oordinated
multipliers egional levommunicat
or the curreational Conhe main rea
he responsibf resources.benefits th
olved more
n the next phe communTS. The NCtakeholdersereby linkin
he existing s so to effic
o project coooperation
ween the JThe Portfolio gers at the eriod. For mCP and JTedures and
Programme
f the INTER
ard to the pron among ling lead be
user guidancect communnal Contactl support for
dations g recommenssues basedried out by
programmthe comm
d with the which cha
vel (e.g. viation to spe
ent programntact Pointsason for thisbility of the . In generalhe programefficiently.
programme nication of pCP should at the regg the specif
role of the ciently orgammunicatio- Added Va
TS and NCPManagers.NCP and
more informS see also Project Dev
and Project
RREG IVB
rogramme’sead beneficneficiaries rce and the nication. In t Points as r communic
ndations takd on the fethe evaluat
me period,munication
Joint Tecannel proja an own necific region
mme period,s support prs resides inMember St, the NCP ame becaus
period, the projects shact as mulional level fic project c
NCP coordnise the co
on. As recoalue at the P should als Thus, the the JTS sh
mation on tthe recomm
velopment”
Cooperation
B North Sea
s support forciaries varierate the complaque temaddition, sowell as the
cation.
ke up the finedback givors.
, the role n of projechnical Seject resultnewsletter, nal agenda
, the resultsrojects’ com
n the fact thtates and thare closer tose relevant
role of thehould be sytipliers whi(e.g. via a
communicat
dinator at thooperation bmmended Project / Clso benefit frole of the
hould be clthe organismendation (p.6).
n in Commun
a Region P
r successfules. Generalmmunicationmplates as ome lead bee regular co
ndings aboven by proje
of the Naects shoulecretariat. s to relevown webs
as and poli
s of the onlmmunicationat the NCP
hus each hao regional sstakeholde
National Cynchronisedch channeln own newtion to regio
he JTS shobetween thein the interiluster Levelfrom the pro
NCP coordearly defineation of thein the final
ications | Pro
Programme
l project comly speakingn plan guidahelpful doceneficiaries
ommunicatio
ve. They intects as well
ational Cond be synThe NCP
vant stakesite, etc.) acies.
ine survey n activities and their in
ave access takeholdersrs can be id
Contact Poind and coord project res
wsletter, owonal agenda
uld be furthe NCP and im report onl” (p.7), the oject specifidinators aned for the ne cooperatireport on “
ogramme Vis
e 2007-201
mmunicatiog, the majorance, the pcuments for stated that
on seminars
tend to solvl as on the
ntact Poinchronised should acholders at
and link pr
indicate thain various wnfrastructurto a differes which ultimdentified an
nts in suppodinated witsults to rel
wn website, as and polic
her strengthJTS with ren “Transna cooperatio
fic input gived Portfolio next prograion betwee“Application
sibility
13
n, the rity of roject r their t both s pro-
ve the desk
nts in and
ct as t the roject
at the ways. re are nt set mate-nd in-
orting h the evant etc.),
cies.
hened egard tional
on be-en by Man-
amme n the
n Pro-
6
On
ngoing Eva
Thbesuprimcr
DcoNehothcotwwimadindocoacofMAdtraas
O
Bereca
P
aluation of
he prograetween puccessfullyrogramme’
mplementinross-fertilis
ue to the communicatieverthelessow to comm
he whole prommunicatiween projecith updated
mplementedddressing s turn, flow ocumented ould not onctivities, butf “project im
Manager (cf.dded Valueansfer betws encourage
Opinions fro
elow you wegarding theation:
The distrgramme this even
Without tfurther dehelpful tounderstan
It is highlsage in aorganisatconsiderifewer, wenumber o
Programme
f the INTER
amme shorojects oy (e.g. by m’s websiteng a knowlsation betw
omplexity oon of transn
s, some promunicate a roject lifecycon should cts. Moreov information
d. In this waspecific targinto a knowand made
nly lead to t could also
mplementing recommen
e at the Projween differee the effect
om lead be
will find somee issue of p
ribution of to projects more.
the templateevelopmento understannding overa
ly challengia strong enotions, but it ing using mell carried of not-thoug
and Project
RREG IVB
uld facilitaon how tmeans of fue, by creledge baseween projec
of thematic national cooojects have transnationcle. The prbe facilitate
ver, the JTSn on the lateay, projectsget groups ewledge base
easily accethe cross-f contributeg bodies”. ndation in thject / Clustent projects ive commun
eneficiaries
e opinions oprogramme
good comhas taken
es it would t and discu
nd needs anall objective
ing to reachough way. Wcannot be
more than pout commu
ght-through
Cooperation
B North Sea
ate knowlto commurther deveeating a e on commcts with re
scopes, taroperation pbeen succ
nal cooperarogramme aed by goodS should cest commun
s are inspireeffectively. e in which essible to ofertilisation to strengtheFinally, thehe interim rer Level”, pof a similarnication of t
s
of lead benand projec
mmunicationplace, but i
be much mussion with nd responsies.
h the right We receivestressed e
projects onunication mattempts.
n in Commun
a Region P
edge tranunicate reloping thecommunic
munication egard to co
rget groupsprojects is gcessful in deation projectand project d practice acreate a newnication meed by otherGood practgood pract
other projecof projects
ening ideas recommenreport on “Tp. 7) could sr or comparatheir results
neficiaries tat cooperatio
n examplesit might be
more difficulthe partneribilities and
target groupd some hel
enough thatn average hmeasures is
ications | Pro
Programme
nsfer and results toe “project scative new
tools) andmmunicati
s and regionenerally a meveloping gt and its recooperatio
and knowledwsletter on
easures whir projects wtice of this ices on comcts. Ultimates regardings and fosternded functioTransnationsupport bothable themat
s.
aken from thon with rega
and ideaspossible (a
lt to find a srs. The guid
d to have a
ps and to clp from resot professionhave been s more fruit
ogramme Vis
e 2007-201
good prao stakehosection” o
wsletter od to thus fion activitie
nal contextsmajor challegood practicesults througon with regadge transfe
n communicch projects
when it comkind could
mmunicatioely, this pro
g communicring a common of a Poal Cooperah the knowtic scope as
he online sard to com
s from theand useful)
starting poiidelines arecommon w
convey the ources in panal input is
doing. To tful than a
sibility
13
actice lders n the r by oster es.
s, the enge. ce on ghout ard to er be-cation have
mes to then, n are ocess cation
munity rtfolio
ation - ledge s well
urvey muni-
e pro-to do
int for e very way of
mes-artner worth have large
7
On
ngoing Eva
4
Ththas
G
!
P
aluation of
4. Progra
his chapter he programms on the vis
eneral findWithin theassess than, nationbility of thticipants good”) it’sassessedthat theregramme aropean le
In generarole the Nbeneficiarand progrwith intere
It is agreeimportantthe progrwell as ththat the imespeciallyries.
In the onthe effectspecific cstakeholdthe majorapproach
Furthermomentationgramme wit comes the onlinethe NSRPholders agramme wregard to section” o
Programme
f the INTER
amme v
focuses onme level. It ibility of clu
dings e online surhe general vnal and locahe programassessed ts visibility ad it as beine is potentat the natio
evel.
al, both theNational Conries acknowramme eveested organ
ed upon byt communicramme are he communmplementaty when it co
line surveyt of the cluscluster. Whders view thrity of stake
h has streng
ore, the ren of (themawebsite is oto increasin
e survey, a P website isare also satiwebsite, thethe menu
on the prog
and Project
RREG IVB
visibility
n the visibilitfocuses on ster project
rvey both levisibility of tal level. Whme was rathe programt the local leg “fairly goial to impronal and loca
e lead benentact Pointswledge thatents and alsnisations.
y both the lecation meas
the presennication of tion of thesomes to the
y lead benester approahilst both ahe effect to eholders an
gthened the
sults of theatic) eventsone of the mng the progclear prese
s of great imisfied with tey also seestructure anramme web
Cooperation
B North Sea
y
ty of the pro the visibilitts within the
ead beneficthe North S
hereas, accoted highest
mme’s visibievel was ra
ood”). Geneove the visal level as w
eficiaries ans play in comt the NCP aso facilitate
ead beneficsures gearentation of pthe progra
se measurese presentatio
eficiaries anach on the vagree that
be greaternd lead bedialog with
e online sus at the prmost imporramme’s vi
entation of tmportance. the user frie
e potential fond ease of bsite, some
n in Commun
a Region P
ogramme inty of projecte North Sea
ciaries and sSea Region ording to that the Euroility as “goo
ated lowest erally speaksibility of thwell as, to s
nd stakehommunicatinare often pa good exc
ciaries and ed towards
project resumme’s imps could be on and com
nd stakeholdvisibility of an effect ithan the leneficiaries
h and betwe
rvey indicarogramme artant commusibility. Thuthe programAlthough leendliness aor improvemnavigation.participant
ications | Pro
Programme
n terms of cot results and Region Pro
stakeholderProgrammee results ga
opean level od”, the oth(the majoritking, these he North Ssome extent
lders are sg the progrresent at re
change of th
stakeholdes increasinglts and suc
pact. Moreoimproved w
mmunication
ders were athe differens undoubtead beneficialso agree
een relevant
te that, besand projectunication in
us, in line wmme’s politicead beneficind maintenment; be it f With regars stated tha
ogramme Vis
e 2007-201
ommunicatd outputs asogramme.
rs were aske at the Euathered, the (half of the
her half as ty of partici results ind
Sea Regiont, also at th
satisfied witramme. Theegional, nahe NSR pro
ers that the g the visibilccess storieover, both awithin the Nn of success
asked to asnt topics witedly observaries. Morethat the c
t stakeholde
sides the imt level, the
nstruments with the resucal objectiveiaries and s
nance of thefor examplerd to the “pat it is well s
sibility
13
ion at s well
ked to urope-e visi-e par-“fairly pants dicate Pro-e Eu-
th the e lead tional ojects
most lity of es as agree SRP, s sto-
ssess thin a vable, eover, luster ers.
mple-e pro-when
ults of es on stake-e pro-e with roject struc-
8
On
ngoing Eva
ReThader
Thwprvaprha
Ththhothantoseofbesutamat
Thprthin
Byapgiprcofean
!
!
P
aluation of
tured andto searchtime alsokeep the participatjects on tformation
ecommendhe followingddressed isrs as well as
he commuwithin the N
rogramme arious targrogramme ands-on ma
he communhe NSRP sholders is ba
hematic scopnd cluster le
owards the ectors) and f the JTS she uploaded uccess storiarget groupsmendation ont the Project
he prograrogramme
hematic aren a more cle
y implemenpproach to ven by parrogramme tording to interent topics nd strategic
Programme
f the INTER
d well impleh for and filto see poten
informationing lead behe program
n and links t
dations g recommenssues baseds on the de
nication ofNorth Sea should im
get groupsto pass onaterial of h
nication of should be furased on tanpe of the prevel. The prspecific tarcontain selehould suppoto the databies by provis. For moren p.7 of thet / Cluster L
mme shouperiod. In
ea, howeveear and det
nting the clucommunica
rticipants in to continue terviewed sof the Northapproache
and Project
RREG IVB
mented in cter relevantntial for impn in the “proeneficiariesmme websiteo other proj
ndations takd on the feesk research
f success sRegion P
mplement a of the sp
n success sigh practic
success storther improvngible projeoject. The rogramme sget group (ected outpuort the projebase. The dding hands-e informatioe interim repevel”.
uld continorder to in
er, they shotailed mann
ster approaating projecthe online with the clutakeholdersh Sea Regios from diffe
Cooperation
B North Sea
comparisont informatioprovement, oject sectioin the onlin
e providesjects) for th
ke up the finedback giveh carried ou
stories androgramme
a project opecific resustories to t
cal value.
ries and theved. The visect results wresults shoushould imple(e.g. scienti
ut generatedects by seledatabase sh-on materia
on on the Pport on “Tra
nue with tncrease th
ould be prener.
ach the progct results. Tsurvey and
uster approas, cluster pron to a high
erent project
n in Commun
a Region P
n to other prn). Having mentioning
on” up to dane survey tadded value other half
ndings aboven by lead but by the eva
d the preseshould be
output dataults. The dthe relevan
e presentatsibility of thewhich are ould be commement a projific disciplin
d by the projecting the rehould suppleal of high praPortfolio Maansnational
the clustehe visibilityesented on
gramme hasThe positived telephoneach in the nrojects holdher policy lets and thus
ications | Pro
Programme
rogrammessaid this, thg for examate. Whereahe presentae (i.e. it prof it does not
ve. They intbeneficiariesaluators.
entation of e further d
abase gearedatabase wnt target gro
ion of projee programmof high relevmunicated atject output d
nes, policy ajects. The Pelevant outpement the cactical value
anager see Cooperatio
r approacy of the clu
the progra
s developede comment
e interviews next programthe potentia
evel by comachieving a
ogramme Vis
e 2007-201
s (e.g. it is ehey at the
mple the neas for half oation of theovides helpft.
tend to solvs and stake
project oudeveloped.red towardswould allowroups, inclu
ect outputs wme among svance withit both the pdatabase geareas, econ
Portfolio Manputs which acommunicate for the relalso the ren - Added V
ch in the usters and amme’s we
d a new strats and feedencourage
mme periodal to transfe
mbining the ta sufficient c
sibility
13
easier same ed to of the e pro-ful in-
ve the ehold-
tputs . The s the w the uding
within stake-n the roject eared nomic nager are to ion of evant
ecom-Value
next their
ebsite
ategic dback es the d. Ac-er dif-topics critical
9
On
ngoing Eva
mfum
Ththm
BebephdajealTEaled
OBeth
P
aluation of
mass. In ordeuture periodmore clear an
he programhe success mended that
esides joinieneficial syhase of projation on p.1ct / Cluster so be beneERREG or so the recod Value at th
pinions froelow you w
he online su
Please nit moved a more ea
The Answmoves aw
More attegramme project coas specifies.
As the cstakeholdthrough inbe includfied when
To clusteand EU gto the pol
Programme
f the INTER
er to increa, however, nd detailed
mme’s stakeof the clusthe cluster f
ng forces tnergies canject outputs2 of the repLevel”. Ac
eficial for cluEU-funding
ommendatiohe Project /
om lead bewill find some
rvey regard
note that theaway from asily access
wers Magazway from sim
ention couldlevel in eveommunicatific events. M
cluster projeders can bndividual pr
ded which an writing the
r the knowlgoals. This licy level.
and Project
RREG IVB
ase the visibthey shouldmanner.
eholders ratster approacfacilitator be
to communin be creates. For more port on “Traccording to suster projectg programmn on p.11 oCluster Lev
neficiariese opinions o
ding the issu
e annual repbeing a tick
sible publica
zine is a wample projec
d be given ents and aton should b
More encour
ects represbe addresserojects. Als
allows the ine proposals.
ledge and remakes it po
Cooperation
B North Sea
bility of the d be presen
te the implech in the ce also imple
icate alreaded as early
informationansnational Csome lead ts within the
mes. Again, of the reportvel”.
s and stakeof lead benue of projec
port could mk box exercation, includ
ay of puttingct info towar
to project ot the prograbe encouragragement fo
sent a mored and inc
so, the clusnclusion of.
results connossible to li
n in Commun
a Region P
clusters annted on the
emented clucurrent progemented in t
dy finalised on as the
n on this issCooperationbeneficiariee NSRP to for more int on “Transn
eholders neficiaries act developm
move from 'cise (for theding i.e. 'wo
g forward a Nrds cluster i
outcomes aamme annuged through
for clustering
re thematiccluded in tter allows sstakeholde
nects the proift the progr
ications | Pro
Programme
d their theme programm
uster facilitagramme. Ththe next pro
outputs of conceptionue see alson – Added V
es and stakecommunicaformation onational Coo
nd stakehoment:
'slightly' to 've European ow' results.
NSRP impoinfo. That's
and their imual confereh additionalg of project
c approachthe overall some additiers that wer
ogramme eram from in
ogramme Vis
e 2007-201
matic area ime’s website
ator as cruchus, it is reogramme pe
cluster pron and produo the recomValue at theeholders it wate with otheon this issueoperation –
olders taken
'very import Commissio
ortant themea way forw
mpact at theence. More l measurests at earlier
h, more reloutcomes
ional partnere not yet id
efforts to nandividual pro
sibility
13
in the e in a
cial to ecom-eriod.
ojects, uction
mmen-e Pro-would er IN-e see
– Add-
n from
tant' if on) to
e and ward.
e pro-inter-such stag-
levant than
ers to denti-
tional ojects
10
ATthleCly
Appendix AThe evaluation mhe context of thevel is generateCommission or rey, the programm
Ongo
A - Evaluatmodel adopts thee programme ed via the qualityegional administ
me should suppo
oing Evaluation
tion Modele EFQM (Europevaluation. The k
y and effectivenetration, but also rt the projects’ w
n of the INTERR
ean Foundation key message ofess of the fundeon the projects
work as strongly
Programme
REG IVB North
for Quality Manf the evaluation ed projects. Thisthemselves as cas possible, as
e and Project Coo
h Sea Region P
agement) modeapproach is tha
s new paradigm core customers so to enable the
operation in Comm
Programme 200
el approach as aat any impact whfocuses not onlof the programmem to manage th
munications | Prog
07-2013
a starting point ahich occurs at ty on stakeholde
me managementheir activities eff
S
gramme Visibility
and applies it to he programme
ers such as the t. Consequent-fectively.
Source: dsn
11
Appendix B - Members of the Evaluation Steering Group: Christian Byrith - Interreg IVB North Sea Region Programme (Head of Secretariat) christian.byrith@northsearegion.eu Carsten Westerholt - Interreg IVB North Sea Region Programme (Project Development and Communications Unit Manager) carsten.westerholt@northsearegion.eu Jesper Jönsson - Interreg IVB North Sea Region Programme (Project Development Officer and Evaluations co-ordinator) jesper.joensson@northseragion.eu Henrik Josephson - Interreg IVB North Sea Region Programme (Senior Publicity and Communications Officer) henrik.josephson@northsearegion.eu Matt Nichols - Interreg IVB North Sea Region Programme (Project Development and Communications Officer) matt.nichols@northsearegion.eu Stefaan Pennewaert - Agentschap Ondernemen (Belgium) stefaan.pennewaert@agentschapondernemen.be Anette Prilow - Danish Regions (Denmark)
APR@regioner.dk Jens Kurnol - Federal Institute for Research on Building, Urban Affairs and Spatial Development (Germany) jens.kurnol@BBR.Bund.de Lidwien Slothouwer-van Schipstal - Contact Point Interreg IVB North Sea Region Programme (Netherlands) lidwien.slothouwer@agentschapnl.nl Odd Godal - Ministry of Local Government and Regional Development (Norway) odd.godal@krd.dep.no Cecilia Lagerdahl - Ministry of Enterprise, Energy and Communications (Sweden)
cecilia.lagerdahl@enterprise.ministry.se Jim Millard - European Structural Funds Division, Scottish Government (United Kingdom) Jim.Millard@scotland.gsi.gov.uk
ISSN 1904-4704
The North Sea Region Programme Secretariat
Address: Jernbanegade 22, DK-8800 Viborg, DENMARK
Phone: +45 7841 1770 I Fax: +45 8660 1680
www.northsearegion.eu