Strategies for Mature Market

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The presentation lists the strategies adopted by the products when they enter the maturity stage in the PLC and also gives a few examples of the matured products.

Transcript of Strategies for Mature Market

STRATEGIES FOR MATURE MARKET

GROUP 11

ANJALI SUHASRUCHINOOPURSURAJIT VIDISHA

“THE TRAILBLAZER”

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INTRODUCTION

PRODUCT LIFE CYCLE1

THE TRANSITION STAGE2

Alliance Business School, Bangalore

Alliance Business School, Bangalore

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PRODUCT LIFE CYCLE

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STATE OF EQUILLIBRIUM

SIGNIFICANT GROWTH OR INNOVATION

WELL ESTABLISHED BRAND

ENTRENCHED CUSTOMER RELATIONSHIP

HIGH INDUSTRY STANDARDS

DEFINITIONDEFINITION

MATURE MARKET

Alliance Business School, Bangalore

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FEATURES

SATURATION LEVEL

INDUSTRYSTANDARDS

DOMINATEDESTABLISHED

PLAYERSSTABLE

CLIENTELE

Alliance Business School, Bangalore

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CHALLENGES

RETAIN THEIR CUSTOMERS

LOYALTY AND SATISFACTION

FINANCIALSUCCESS

LOWER DELIVERY COSTPRODUCT DIFFERENTATIONCUSTOMER SERVICE QUALITY

Alliance Business School, Bangalore

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EXAMPLES

COFFEEAUTOMOBILE

MOBILES

AEROSPACE INDUSTRY

HEALTH CARE

GOVERNMENT SERVICES

EXAMPLES

Alliance Business School, Bangalore

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STRATEGIES FOR MATURE MARKETS

Maintaining current market share

STRATEGIES

Extending Volume Growth

• Increased Penetration• Extended Use• Market Expansion

• Fortess Defense• Flanker• Niche Strategy• Differential

Advantage

Alliance Business School, Bangalore

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WINNING GROWTH STRATEGIES IN MATURE

MARKETS

“THE TRAILBLAZER”