Strategies for Mature Market
-
Upload
rathinoopur -
Category
Documents
-
view
2.978 -
download
0
description
Transcript of Strategies for Mature Market
STRATEGIES FOR MATURE MARKET
GROUP 11
ANJALI SUHASRUCHINOOPURSURAJIT VIDISHA
“THE TRAILBLAZER”
2
INTRODUCTION
PRODUCT LIFE CYCLE1
THE TRANSITION STAGE2
Alliance Business School, Bangalore
Alliance Business School, Bangalore
3
PRODUCT LIFE CYCLE
4
STATE OF EQUILLIBRIUM
SIGNIFICANT GROWTH OR INNOVATION
WELL ESTABLISHED BRAND
ENTRENCHED CUSTOMER RELATIONSHIP
HIGH INDUSTRY STANDARDS
DEFINITIONDEFINITION
MATURE MARKET
Alliance Business School, Bangalore
5
FEATURES
SATURATION LEVEL
INDUSTRYSTANDARDS
DOMINATEDESTABLISHED
PLAYERSSTABLE
CLIENTELE
Alliance Business School, Bangalore
6
CHALLENGES
RETAIN THEIR CUSTOMERS
LOYALTY AND SATISFACTION
FINANCIALSUCCESS
LOWER DELIVERY COSTPRODUCT DIFFERENTATIONCUSTOMER SERVICE QUALITY
Alliance Business School, Bangalore
7
EXAMPLES
COFFEEAUTOMOBILE
MOBILES
AEROSPACE INDUSTRY
HEALTH CARE
GOVERNMENT SERVICES
EXAMPLES
Alliance Business School, Bangalore
8
STRATEGIES FOR MATURE MARKETS
Maintaining current market share
STRATEGIES
Extending Volume Growth
• Increased Penetration• Extended Use• Market Expansion
• Fortess Defense• Flanker• Niche Strategy• Differential
Advantage
Alliance Business School, Bangalore
9
WINNING GROWTH STRATEGIES IN MATURE
MARKETS
“THE TRAILBLAZER”