Post on 12-Apr-2017
Are we using Technology Strategically?
Peter Kerr Business Coach
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
“When technology and society evolve faster than our ability to adapt”
Digital Darwinism…
“In the era of digital darwinism no business is too big to fail or to small to succeed.” Brian Solis: The End of Business as Usual
Time for a digital business revolution?
Established strategies…
Generate competitive advantage via scale Bruce Henderson founder of Boston Consulting Group
The strategic importance of the value chain Prof. Michael Porter University of Harvard Business School
In store music sales fell by 76% between 2000
and 2010 The industry response?
They sued to have Napster shut down.
Apple created iTunes…
Phases of the “digital revolution”
0
19
38
56
75
94
113
131
150
1990 1992 1994 1996 1998 2000 2002 2003 2005 2007 2009 2011 2013
Britannica hard copysales (000)
0
1
2
3
4
0 75
Wikipedia pages (MM) Web 1.0:
DeconstructionWeb 2.0:
User creation
Wik
iped
ia L
aunc
h
Technology driving down costs
The world’s stock of data
Analogue (Paper, film audiotape, vinyl) 1986: 2.62 x 1018 Bytes (B GB)
Digital (In 1986, principally pocket calculators) 1986: 0.02 x 1018 Bytes (B GB)
PC Storage
DVD/Blu-Ray
Digital tape
Servers
CDs
1986 1993
2000
2007 2011
Connectedvia Internet
Cloud Storage
WARNING SIGNS“ Kevin won’t like that approach”
‘Brian has his own way of doing things”
I’m a bit depressed now Peter…
DIAGNOSIS IS RARELY THE PROBLEM YOUR ISSUE IS
OVERCOMING THE BELIEF THAT NOTHING
CAN BE DONE
CHANGE IS THREATENING
Back in the day…
Final thoughts….• Performance related pay • Everyone likes a good SWOT • Shine a light on organisational denial • If you don’t embrace change who will?