Are we using Technology Strategically?

Peter Kerr Business Coach

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

“When technology and society evolve faster than our ability to adapt”

Digital Darwinism…

“In the era of digital darwinism no business is too big to fail or to small to succeed.” Brian Solis: The End of Business as Usual

Time for a digital business revolution?

Established strategies…

Generate competitive advantage via scale Bruce Henderson founder of Boston Consulting Group

The strategic importance of the value chain Prof. Michael Porter University of Harvard Business School

In store music sales fell by 76% between 2000

and 2010 The industry response?

They sued to have Napster shut down.

Apple created iTunes…

Phases of the “digital revolution”

0

19

38

56

75

94

113

131

150

1990 1992 1994 1996 1998 2000 2002 2003 2005 2007 2009 2011 2013

Britannica hard copysales (000)

0

1

2

3

4

0 75

Wikipedia pages (MM) Web 1.0:

DeconstructionWeb 2.0:

User creation

Wik

iped

ia L

aunc

h

Technology driving down costs

The world’s stock of data

Analogue (Paper, film audiotape, vinyl) 1986: 2.62 x 1018 Bytes (B GB)

Digital (In 1986, principally pocket calculators) 1986: 0.02 x 1018 Bytes (B GB)

PC Storage

DVD/Blu-Ray

Digital tape

Servers

CDs

1986 1993

2000

2007 2011

Connectedvia Internet

Cloud Storage

WARNING SIGNS“ Kevin won’t like that approach”

‘Brian has his own way of doing things”

I’m a bit depressed now Peter…

DIAGNOSIS IS RARELY THE PROBLEM YOUR ISSUE IS

OVERCOMING THE BELIEF THAT NOTHING

CAN BE DONE

CHANGE IS THREATENING

Back in the day…

Final thoughts….• Performance related pay • Everyone likes a good SWOT • Shine a light on organisational denial • If you don’t embrace change who will?

www.8020rules.com @8020man