Coca Cola

Internal Analysis

Values

LeadershipCollaborationIntegrityAccountabilityPassionDiversity Quality

Vision

People

Portfolio

Partners

Planet

Profit

Mission

To refresh the world… In Body, Mind and Spirit.

To inspire Moments of Optimism… Through our Brands and Our Actions.

To create Value and make a difference… Everywhere We Engage.

Strategies Of The Company

Grow core global carbonated soft drink brand.

Grow other core brands. Develop transformational wellness

platform. Nurturing system health. Create customer Value. Create adjacent business.

Strategic Problems

Carbonated drinks. Human resource. Increased competition. Government regulations and laws. Packaging Relationship with bottling partners. Labeling and Warning Requirements.

New Product Activity

85 Fortified products in 2007.

A calorie Chart is provided.

Ex. Minute maid in India.

Business Plan In India

Portfolio of the company

Carbonated Products – Coke, limca, thumbs up, fanta etc…

Health products – Maaza, Minute maid.

Georgia coffee

Kinley - water.

Strengths

Distribution Network

The name” COKE”

Low cost of Operation

Weakness

Controversies

Technological advancements

Red Tapism

Financial Competence

2007 2006 2005

Revenue ($Mil.) 28,857

24088

23104

Gross profit ($Mil.)

18251

15924

14909

Operating income($Mil.)

7252 6308 6085

Total net income 5981 5080 4872

Diluted EPS(net income)

2.57 2.16 2.04

Finance

Revenue - $28.8 b Profit - $5.9 b Earning per share Growth – 19% in

2007 Market share in India – 57.8% ROA – 15.6% ROE – 30.6% Owns only a 14% of assets R&D in 2007 $9.5 Mil.

Conclusion

Thank You

Anurag Huria 11

Navdeep Khurana 36

Ashish Bambhani 13

Tabish 70