INFLUENCER  MARKETING  

 

C O N T A C T

P R O F E S S I O N A L P R O F I L E  

Versatile  candidate  with  over  two  years  of  professional  digital  marketing  &  social  media  management  experience,  a  passion  for  content  creation,  an  extensive  writing  background,  a  drive  for  creativity,  and  a  vast  array  of  career-­‐specific  skills.  Currently  actively  applying  and  interviewing  for  full-­‐time  marketing  positions  in  Boston,  MA.  

E M P L O Y M E N T H I S T O R Y  

UW-­‐MADISON  ATHLETIC  COMMUNICATIONS  |  Social  Media  Marketing  Intern  Madison,  WI  /  January  2019-­‐Present  

⋅ Manages  live  game  day  social  media  for  Badger  Men’s  Basketball  (142K  followers),  Men’s  Hockey  (19K  followers),  and  the  official  Wisconsin  Badgers  (234K  followers)  on  Instagram  

⋅ Manages  daily  social  media  for  Wisconsin  Women’s  Soccer  on  Instagram,  Facebook,  and  Twitter  

⋅ Conducts  social  media  audits  to  measure  performance  and  identifies  SWOT  analyses  for  each  channel  

⋅ Creates  written  and  visual  content  tailored  to  specific  tones  of  voice  for  various  accounts  

⋅ Designs  engaging  and  aesthetically  pleasing  graphics  and  videos  in  Adobe  Photoshop  and  Premiere  

⋅ Researches  current  social  media  trends,  such  as  vlogging,  to  increase  reach  and  engagement  

 MP&F  STRATEGIC  COMMUNICATIONS  |  Marketing  &  Public  Relations  Intern  Nashville,  TN  /  May  2018-­‐July  2018  

⋅ Acknowledged  by  both  clientele  and  senior  staff  as  a  valuable  asset  for  social  media  content  creation  

⋅ Managed  clients’  social  media  platforms  by  using  Hootsuite  ⋅ Crafted  monthly  social  calendars  for  a  variety  of  clients    ⋅ Collaborated  with  senior  staff  to  design  a  campaign  strategy  for  Nashville’s  

Metro  Planning  Department  ⋅ Wrote  persuasive  press  releases  to  increase  client  visibility  in  the  media    ⋅ Wrote  a  professional  blog  post  on  the  benefits  of  prenatal  yoga    ⋅ Pitched  press  releases  and  events  to  the  media  

 PORTLAND  MEDIA  GROUP  |  Social  Media  Marketing  &  Public  Relations  Intern  Portland,  ME  /  May  2017-­‐July  2017  

⋅ Managed  Greenlight  Maine’s  social  media  platforms  on  Facebook,  Instagram,  and  Twitter  

⋅ Increased  post  reach  by  150%  by  revamping  the  entire  social  media  messaging  and  content  strategy  

⋅ Executed  paid  marketing  campaigns  on  Instagram  and  Facebook  ⋅ Developed  a  three-­‐month  content  calendar  from  scratch  and  executed  it  

effectively    ⋅ Created  social  content  in  Adobe  Photoshop  and  Canva    ⋅ Wrote  press  releases  published  in  the  Portland  Press  Herald  

       

E D U C A T I O N

E X P E R T I S E

UNIVERSITY  OF  WISCONSIN-­‐MADISON  

September  2015-­‐May  2019  

Bachelor  of  Arts  Degree  

Journalism,  Strategic  Communications  

Digital  Studies  Certificate  

3.5  GPA  

 

 Boston,  MA      414.840.9147      sfabry@wisc.edu      https://bit.ly/2UCy1rq

 

 

 

 

SOCIAL  MEDIA  MANAGEMENT    

SOCIAL  MEDIA  ANALYTICS  

 

STEPHANIE FABRY

 

 CONTENT  MARKETING  

PHOTOGRAPHY/DESIGN  

CONTENT  CREATION  

DIGITAL  MARKETING  

SOCIAL  MEDIA  MONITORING  

 

 

 

 

 

 

 

E M P L O Y M E N T H I S T O R Y ( C O N T I N U E D )  UW-­‐MADISON  DIGITAL  STUDIES  |  Social  Media  Content  Creator  Madison,  WI  /  September  2018-­‐December  2018  

⋅ Designed  captivating  content  using  Adobe  Spark  and  Canva  to  highlight  alumni  achievements  

 AMPLIPHI  SOCIAL  MEDIA  STRATEGIES  |  Social  Media  Marketing  Intern  Madison,  WI  /  January  2017-­‐May  2017  

⋅ Managed  CEO  Spencer  Smith’s  LinkedIn  account  ⋅ Gained  a  greater  understanding  of  how  to  manipulate  the  LinkedIn  

algorithm    ⋅ Researched  current  digital  marketing  trends  and  case  studies    ⋅ Wrote  press  releases  to  announce  the  company  launch    

 SHAMROCK  SPORTS  &  ENTERTAINMENT|  Marketing  Intern    Portland,  ME  /  May  2017-­‐July  2017  

⋅ Assisted  marketing  and  sales  management  with  the  generation  of  targeted  prospects/leads  

⋅ Developed  sales  skills  by  pursuing  qualified  prospects  for  Shamrock  properties  

⋅ Assisted  in  the  development  of  sales  presentations/collateral      UW-­‐MADISON  PHOTOGRAPHY  CLUB  |  Co-­‐founder  &  Marketing  Manager  Madison,  WI  /  August  2018-­‐Present  

⋅ Manages  the  club’s  Instagram  account  and  increases  reach,  exposure,  and  engagement  by  executing  social  media  marketing  strategies    

⋅ Crafts  social  content  using  Canva  and  Adobe  Spark    ⋅ Executes  grassroots  marketing  strategies  to  create  higher  visibility  on  

campus  ⋅ Grew  the  team  to  50  consistent  members  within  seven  months  

 WISCONSIN  EVENTS  |  Marketing  Intern  Milwaukee,  WI  /  June  2016-­‐July  2016  

⋅ Developed  marketing  and  sales  skills  by  direct  interaction  with  consumers    

THE  ODYSSEY  |  Editor-­‐In-­‐Chief    Madison,  WI  /  August  2016-­‐December  2016  

⋅ Managed  a  team  of  20  writers  and  monitored  weekly  deadlines  ⋅ Edited  20  articles  a  week  and  screened  interested  writers    

MADISON  MAGAZINE  |  Photography  Intern  Madison,  WI  /  September  2018-­‐Present  

⋅ Collaborates  with  the  art  director  to  execute  portrait  photo  shoots  using  photojournalism  techniques  

⋅ Photos  published  in  monthly  issues      MODA  FASHION  MAGAZINE  |  Photographer  Madison,  WI  /  October  2017-­‐May  2018  

⋅ Submitted  personal  photography  work  to  be  published  in  monthly  issues    AVID  SPORTS  JEWELRY  |  Freelance  Website  Designer    Milwaukee,  WI  /  April  2017-­‐May  2017  

⋅ Re-­‐designed  website  appearance  for  a  modern  appeal  using  WordPress    THE  BADGER  HERALD  |  Editorial  Writer  Madison,  WI  /  January  2017-­‐May  2017  

⋅ Wrote  weekly  editorial  articles  on  relevant  local  and  global  stories    FIRST  FINISHER  |  Sports  Writer    Madison,  WI  /  August  2016-­‐April  2017  

⋅ Wrote  monthly  articles  on  how  to  reach  peak  athletic  performance      

THE  RIVAL  |  Lifestyle  Writer  Madison,  WI  /  April  2016-­‐February  2017  

⋅ Wrote  two  articles  a  month  targeting  UW-­‐Madison’s  student  body    

S K I L L S

A C H I E V E M E N T S

T R A I T S

CREATIVE  

PASSIONATE  

INNOVATIVE  

COLLABORATIVE  

SELF-­‐MOTIVATED    

SEO    

WordPress  

Press  Releases  

Canva  

UW-­‐MADISON  WOMEN’S  SOCCER  August  2015-­‐Present  

- Big  Ten  Championship  in  2015    - Advanced  to  the  second  

round  of  the  NCAA  Tournament  in  2016  &  2017  

- Advanced  to  the  Sweet  Sixteen  of  the  NCAA  Tournament  in  2018  

- Dedicates  20+  hours/week  ACADEMIC  ALL-­‐BIG  TEN  RECIPIENT  2016,  2017,  2018      

R E F E R E N C E S

 KELLI  GRASHEL    UW-­‐Madison  Athletic  Communications    Contact  info  available  upon  request    MEGAN  MCCONNELL    MP&F  Strategic  Communications    Contact  info  available  upon  request    NAT  THOMPSON  Portland  Media  Group  Contact  info  available  upon  request      

Meltwater  SMM  Tool  

Media  Pitching  

Social  Media  Audits  

Hootsuite  

KLEAR  Influencer  Database  

Measuring  KPI’s  

Blogging  

Content  Calendars  

Adobe  Suite