TAKE A STEP

FORWARD

- SELLING PROCESS (DIRECT)- MANY AMERICAN MUSES - VARIETY OF STYLISTS

- KEY SUCCESS- KEY SUCCESS

SHAY MITCHELL

KATHERINE HEIGL

- UNKNOWN IN FRANCE - PRICES OF PRODUCTS

- CHALLENGES- CHALLENGES

- PRODUCT PLACEMENT (TV SHOW)- DIVERSITY OF PRODUCT - WIDE RANGE OF PRICES - INCREASE IN JEWELERY SALES : +4% (2011)

- OPPORTUNITIES- OPPORTUNITIES

- COMPETITORS- NO PHYSICAL POINTS OF SELL - ECONOMIC CRISIS- FEAR OF E-COMMERCE

- RISKS- RISKS

INTERNATIONALIZATION INTERNATIONALIZATION

USUS FRANCEFRANCE

- WHO ?- WHO ?30

Single French

Urban, Parisian girl

TrendyFashionable Professional Connected Independent

Educated High quality consumer

Self-conscious

- OUR STORY- OUR STORY

WOMEN OF 21th WOMEN OF 21th CENTURYCENTURY

EXCLUSIVEEXCLUSIVE

COMMUNITYCOMMUNITY

SHARING THE GLAMOUR SHARING THE GLAMOUR

Short-term BRAND AWARENESS

Long-term ROI

- OBJECTIVES- OBJECTIVES

- AWARENESS - BRAND ENDORSEMENT - SOCIAL MEDIA - CORPORATE SOCIAL RESPONSABILITY - TRADITIONAL MEDIA

- SELLING- ONLINE- SOCIAL : TRUNK SHOW

- STRATEGY- STRATEGY

12 MONTHS OBJECTIVES12 MONTHS OBJECTIVES

Start of

Digital PR

SEPTEMBER

DECEMBER

MAYSEPTEMBER

Event +

Brand Endorsement

Partnership Venteprivées

+Monshowroom

Partnership with a

physical outlet

(Kookai)

DIGITAL PRDIGITAL PR

- 365 SALES PROMOTIONS- QUARTERLY EVENT - SALES « CHOOSE YOUR DISCOUNT »- TIPS - NEW POSTS

SEPTEMBER

DECEMBER

APRILSEPTEMBER

ALL THE TIME

- FACEBOOK- FACEBOOK

- SHOPABLE PINTEREST

- PINTEREST- PINTEREST

- 20 TWEETS / WEEK- REPLIES - POLLS- TIPS

SEPTEMBER

DECEMBER

APRILSEPTEMBER

ALL THE TIME

- TWITTER- TWITTER

- WWW.STELLADOT.FR : FRENCH CONTENT- LINKED WITH EVERY SOCIAL NETWORK - SELLING

SEPTEMBER

DECEMBER

APRILSEPTEMBER

- WEBSITE- WEBSITE

- GATHER INFLUENCERS

SEPTEMBER

DECEMBER

APRILSEPTEMBER

- EVENT- EVENT

- BLOGGERS- BLOGGERS

- WEBSITES- WEBSITES

- PRESS- PRESS

CHARLOTTE GAINSBOURGCHARLOTTE GAINSBOURG

MELANIE LAURENTMELANIE LAURENT

- EGERIES - EGERIES BRAND ENDORSEMENTBRAND ENDORSEMENT

- FRENCH TEAM - FRENCH TEAM PRESENTATIONPRESENTATION

- WWW.VENTE-PRIVEE.COM - WWW.MONSHOWROOM.COM

SEPTEMBER

DECEMBER

APRILSEPTEMBER

- PARTNERSHIP- PARTNERSHIP

TRADITIONAL MEDIATRADITIONAL MEDIA

- FASHION MAGAZINES- FASHION MAGAZINES

- TV / RADIO- TV / RADIO

MOBILE APPMOBILE APP

- TRY IT ON EVERYWHERE- TRY IT ON EVERYWHERE

SPECIAL BRAND PARTNERSHIPSPECIAL BRAND PARTNERSHIP

SUCCESSFUL INTERNATIONALISATIONSUCCESSFUL INTERNATIONALISATION

REACH YOUR TARGET PRECISELYREACH YOUR TARGET PRECISELY

IMPLEMENT THE BRAND IMAGEIMPLEMENT THE BRAND IMAGE

CREATE A STRONG FRENCH COMMUNITYCREATE A STRONG FRENCH COMMUNITY

- WHAT YOU GET- WHAT YOU GET