Post on 29-Aug-2014
description
STATE OF THE
SOCIAL NATION
STATE OF THE
SOCIAL NATION
- How are Canadians Using Social Media
- Social Media Fatigue
- Brands & Social Media
Agenda
HOW ARE CANADIANS
USING SOCIAL MEDIA?
HOW ARE CANADIANS
USING SOCIAL MEDIA?
Are you an active* member of
the following social networks?
March 2012
Most Active Social Media Networks
73%
YouTube
35%
20%
20%
Google+
19%
MySpace
2.4%
Foursquare
1.7%
3.0%
5.3%
Flickr
5.3%
Tumblr
3.3%
* Have you logged in at any time in the past 30 days Source: AskingCanadiansTM, 2012
How are Canadians Using Social Media?
61%39% 55%
to stay connected with
family & friends
to stay connected with
professional contactsto stay up to date
on news and general
items of interest
Source: AskingCanadiansTM, 2012
Status Updates
44%Tell their own story by updating their
status on one platform or another
every month
Source: AskingCanadiansTM, 2012
Photo Sharing
38%Post photos to a
social media site in a typical month
Source: AskingCanadiansTM, 2012
17%Post videos to a
social media site in a typical month
Video Sharing
Socialcam Viddy
Source: AskingCanadiansTM, 2012
Location, Location, Location
14%share their GPS
location on a social media network in a
typical month
Source: AskingCanadiansTM, 2012
SOCIAL MEDIA
FATIGUE
SOCIAL MEDIA
FATIGUE
of social media users are less
enthusiastic today than they
were 12 months ago
Why?
The Thrill is Gone, Baby
44%
Source: AskingCanadiansTM, 2012
“[I have] a feeling that my sharing is a commodity that
somebody else is making huge piles of money from, without my having much say in how.”
Privacy
Source: AskingCanadiansTM, 2012
“The whole social media thing has gone from being the exciting new thing
to just another part of online life.”
“In the beginning it was exciting to keep in touch and share photos, etc. Now it is work to keep on top of it.”
Lack of Novelty
Source: AskingCanadiansTM, 2012
“I realise the people I know on Facebook are not my real friends.”
Relationships
Source: AskingCanadiansTM, 2012
about the
same number
of close
friends
84% fewer close
friends
8%
more close
friends
8%
Life Before and Since Facebook
Source: AskingCanadiansTM, 2012
Micro Social Media Networking
Path PairKidfolio
BRANDS & SOCIAL MEDIA
64%of social media users have taken action to stay up-
to-date with a brand via
social media.
Canadians Following Brands
Source: AskingCanadiansTM, 2012
2/3of brand followers
follow 5+ brands.
Canadians Following Brands
Source: AskingCanadiansTM, 2012
1/3followers are not just looking for a
deal or a contest (they want to
dialogue with the brand).
Canadians Following Brands
Source: AskingCanadiansTM, 2012
45%have “unliked” or stopped
following a brand’s social media site
in the past month.
Canadians Following Brands
Source: AskingCanadiansTM, 2012
Too many messages! Boring content!No value!
51%trust a brand’s website, over
their social media site.
Canadians Following Brands
Source: AskingCanadiansTM, 2012
Is the Honeymoon Over?
Photo Credit: Flickr: bored_now
1 in 4are open to receiving marketing
messages through social
media channels
Social Media Marketing
Source: AskingCanadiansTM, 2012
THANKS!
For more information contact:asullivan@delvinia.com
Randy MathesonDirector, Emerging Media + Trends
Amy SullivanVice President of Customer Insight
@delvinia / delvinia.com
corporate.askingcanadians.com