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A P O R T F O L I O o f D A W N S T E I N B O C K
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A P O R T F O L I O o f D A W N S T E I N B O C K
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2 0 1 2 C O P Y R I G H T D A W N S T E I N B O C K
All rights reserved. No part of this book maybe reproduced in any form or by any means, without the written permission of the owner.
©
zooey deschanel
“Nothing is more powerful than allowing yourself to truly be affected
by things. Whether it’s a song, a stranger, a mountain, a rain drop, a
tea kettle, an article, a sentence, a footstep, feel it all—look around you.
All of this is for you. Take it and have gratitude.”
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
P A G E 0 1 2Pinkies Up! Tea Exhibition
P A G E 0 5 0Transfer
P A G E 1 4 6Bonnie & Clyde
P A G E 0 3 0The Game of AIDS
P A G E 1 1 8Mother Mother: 2012 Tour Book
P A G E 0 7 6Pharrell : You Got It Like That
P A G E 1 5 2Rex Ray
P A G E 0 3 8Old Fashioned Milk Paint
P A G E 1 3 2Fat Jack
P A G E 0 9 0Sears Rebrand
P A G E 1 6 0Identit ies
1
4
9
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7
5
10
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8
6
11
0 0 8 0 0 9[ ]
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
Everyone should have their own stash: an enticing collection of any medium, that motivates you to try something never done before.Through pictures, movies, and even literature, break free. Let yourmind wander through the eccentric cultures around you, all the places you dream to visit, the endless amounts of opportunities you have in this world to take advantage of.
Go deep sea diving. Stand in the center of a baseball stadium. Learn to fly a plane. Inspiration will happen at any moment, in any form, for anything you can imagine.
S T A S H [verb ] • TO ACCUMULATE FOR PRESERVATION, FOR USE IN THE F U T U R E ,
E TC • TO GATHER , COLLECT, OR HOARD • TERMED IN 1797 : CRIMINALS' SLANG,
PERHAPS A BLEND OF STOW AND CACHE. [noun ] COLLECTION OF ANCIENT COINS
AND LARGE AMOUNTS OF TREASURE, ETC.
0 1 0 011[ ]
P R O J E C T T I T L E
Pinkies Up! Tea Exhibition
F O R M AT
3 posters, , 12 page brochure, environmental design,
website design, t ickets, name tags, giveaway
C O U R S E
Graphic Design 3
I N S T R U C T O R
Nicole Flores
A queen who was incredibly fond of sweets, ate so
many that her teeth turned black due to decay and even
fell out. She would reign for 44 years, and give her
country a period of much needed peace, leading to true
prosperity; so would you please mind your manners.
Pinkies Up!
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
10 1 2 01 3[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 1 4 01 5[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 1 6 01 7[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 1 8 01 9[ ]P I N K I E S U P ! T E A E X H I B I T I O N
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 2 0 0 21[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 2 2 0 23[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 2 4 0 2 5[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 2 6 0 2 7[ ]P I N K I E S U P ! T E A E X H I B I T I O N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 2 8 0 2 9[ ]P I N K I E S U P ! T E A E X H I B I T I O N
Will you have lots of kids and keep your steady job?
Risk it all on the path to fame and riches? With all
kinds of pitfalls and windfalls lying in your path,
there’s no telling who the winner is going to be.
P R O J E C T T I T L E
The Game of AIDS
F O R M AT
poster
C O U R S E
Print 1
I N S T R U C T O R
Troy Alders
The Game of AIDS
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
20 3 0 0 31[ ]T H E G A M E O F AI DS
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 3 2 0 33[ ]T H E G A M E O F AI DS
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 3 4 0 35[ ]T H E G A M E O F AI DS
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 3 6 0 3 7[ ]T H E G A M E O F AI DS
The oldest painted surfaces on earth were colored
with a form of milk paint. Many painters roamed
the countryside carrying pigments with them, which
could be mixed with a farmer’s or householder’s
own milk and lime mixture.
Restoration
P R O J E C T T I T L E
Old Fashioned Milk Paint
F O R M AT
3 paint jars
C O U R S E
Package Design 2
I N S T R U C T O R
Thomas McNulty
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
30 3 8 0 3 9[ ]O L D F A S H I O N E D M I L K P A I N T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 4 0 0 41[ ]O L D F A S H I O N E D M I L K P A I N T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 4 2 0 4 3[ ]O L D F A S H I O N E D M I L K P A I N T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 4 4 0 4 5[ ]O L D F A S H I O N E D M I L K P A I N T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 4 6 0 4 7[ ]O L D F A S H I O N E D M I L K P A I N T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 4 8 0 4 9[ ]O L D F A S H I O N E D M I L K P A I N T
P R O J E C T T I T L E
Transfer: T-Star Type Specimen
F O R M AT
50 Page Book, Poster, Website
C O U R S E
Typography 4
I N S T R U C T O R
Ariel Grey
Someone 50 years ago would be shocked to imagine a
future where one could travel from London to Paris by
train, or fly across Europe for the price of a guidebook.
Technology directly influences modern and future
transportaion design.
Year 3000
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
4DAWN STEINBOCK STASH.
0 5 0 0 51[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 5 2 0 5 3[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 5 4 0 5 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 5 6 0 5 7[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 5 8 0 5 9[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 6 0 0 61[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 6 2 0 6 3[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 6 4 0 6 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 6 6 0 6 7[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 6 8 0 6 9[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 7 0 0 7 1[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
T R A N S F E R : T - S T A R T Y P E S P E C I M A N
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 7 4 0 7 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N
Pharrell Williams
P R O J E C T T I T L E
Pharrell: You Got It Like That
F O R M AT
album and vinyl record album design, lyric poster
C O U R S E
Print 3
I N S T R U C T O R
Cheri Gray
“When you’re playing, you’re playing something for the world to hear. There’s no better feeling than just going in and just working with someone and what comes out is something that the world knows about.”
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
50 7 6 0 7 7[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 7 8 0 7 9[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 8 0 0 81[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 8 2 0 8 3[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 8 4 0 8 5[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 8 6 0 8 7[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 8 8 0 8 9[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T
P R O J E C T T I T L E
Sears: a Rebrand
F O R M AT
6 house brands & packaging
C O U R S E
Package Design 4
I N S T R U C T O R
Thomas McNulty
Between 1908–1940, more than 75,000 sears homes
were built. Kit homes contained 30,000 pieces,
including 750 pounds of nails, 27 gallons of paint,
and a 75 page instruction book.
est. 1908
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
60 9 0 0 9 1[ ]S E A R S : A R E B R A N D
REBRANDING SEARS
Throughout their 100+ years of existence, Sears has been the number one store
for families all across America in hardware, home ware, and beyond. Many of their
current house brands need a strong make–over, and by adding some additional
brands that they don't currently offer, Sears could be a well oiled machine. It's time
Sears becomes the number one store for the new 2012 generation of families.
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
GENUINE ASSEMBLY
Sears is Craftsman. Craftsman is tools—tools are scary! Introducing Genuine
Assembly: a hardward line for all the D I Y projects and everyday house fix–ups
and home improvments, with a friendly and approachable "how–to" aesthetic.
h a r d w a r e
BUCK-A-ROOS
Stemming from the original name Sears & Roebuck Co., Sears now offers a kids
line of eco–friendly and energy efficient products to teach kids how to live a green
lifestyle, while also packing in energy and personality.
k i d s
PHOENIX
There is nothing like a sparkling, freshly cleaned kitchen. Phoenix offers a line of
heavy–duty, quality cleaning supplies that were inspired by the retro–future aesthetic
that many American's became obssessed with in the 1960's.
c l e a n i n g
NEST
Your first dorm room or aparment is dying for some organizational help. Sears is
now offering a line of home and office products that have pop and personality.
Nest is designed to attract men and women, and fit perfectly in their hip homes.
o r g a n i z a t i o n a l
THE KINDRED TABLE
Bringing back value to family dinner and home cooked meals, The Kindred Table
offers a line of stylish and modern kitchen products. From everyday cooking to
specialty baking, these are quality products offered at a middle to low price point.
k i t c h e n
0 9 2 0 9 3[ ]S E A R S : A R E B R A N D
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 9 4 0 9 5[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 9 6 0 9 7[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
0 9 8 0 9 9[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 0 0 1 0 1[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 0 2 1 0 3[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 0 4 1 0 5[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 0 6 1 0 7[ ]S E A R S : A R E B R A N D
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 0 8 1 0 9[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 1 0 1 1 1[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 1 2 1 1 3[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 1 4 1 1 5[ ]S E A R S : A R E B R A N D
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 1 6 1 1 7[ ]S E A R S : A R E B R A N D
Hayloft a'Creekin
P R O J E C T T I T L E
OMYHEART Tour 2010
F O R M AT
12 page tour book
C O U R S E
Print 1
I N S T R U C T O R
Troy Alders
Mother Mother is generating much recognition with
their original approach to modern pop rock music;
a beautifully bent portrait of vocal harmony, clever,
offbeat lyricism, and dynamic instrumentation.
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
71 1 8 1 1 9[ ]M O T H E R M O T H E R T O U R B O O K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 2 0 1 2 1[ ]M O T H E R M O T H E R T O U R B O O K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 2 2 1 2 3[ ]M O T H E R M O T H E R T O U R B O O K
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 2 4 1 2 5[ ]M O T H E R M O T H E R T O U R B O O K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 2 6 1 2 7[ ]M O T H E R M O T H E R T O U R B O O K
SAN
FRA
NCI
SCO
SAN
JOS
E
LOS
ANGE
LES
LAS
VEGA
S
PHOE
NIX
AUST
IN
NEW
ORL
EAN
S
JACK
SON
VILL
E
PHIL
ADEL
PHIA
HART
FORD
BOST
ON
NEW
YOR
K CI
TY
MON
TREA
L
CALG
ARY
VAN
COUV
ER
JAN
UAR
Y 2
5
JAN
UAR
Y 2
9
FEB
RUAR
Y 0
6
FEB
RUAR
Y 1
3
FEB
RUAR
Y 2
4
MAR
CH
01
MAR
CH
03
MAR
CH
11
MAR
CH
17
MAR
CH
25
APRI
L 0
2
APRI
L 0
6
APRI
L 0
8
APRI
L 19
APRI
L 2
0
TOUR DATES
GAGA GA GA GA
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
SAN
FRA
NCI
SCO
SAN
JOS
E
LOS
ANGE
LES
LAS
VEGA
S
PHOE
NIX
AUST
IN
NEW
ORL
EAN
S
JACK
SON
VILL
E
PHIL
ADEL
PHIA
HART
FORD
BOST
ON
NEW
YOR
K CI
TY
MON
TREA
L
CALG
ARY
VAN
COUV
ER
JAN
UAR
Y 2
5
JAN
UAR
Y 2
9
FEB
RUAR
Y 0
6
FEB
RUAR
Y 1
3
FEB
RUAR
Y 2
4
MAR
CH
01
MAR
CH
03
MAR
CH
11
MAR
CH
17
MAR
CH
25
APRI
L 0
2
APRI
L 0
6
APRI
L 0
8
APRI
L 19
APRI
L 2
0
TOUR DATES
GAGA GA GA GAM O T H E R M O T H E R T O U R B O O K
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 3 0 1 3 1[ ]M O T H E R M O T H E R T O U R B O O K
Get that cat off his lazy back...a true fat cat has no
interest in getting up at all. A new company that
has created a specialized line of products designed
for all those husky felines out there.
P R O J E C T T I T L E
Fat Jack
F O R M AT
pet product l ine: branding and packaging
C O U R S E
Package Design 3
I N S T R U C T O R
Thomas McNulty
Happy & Husky
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
81 3 2 1 3 3[ ]F A T J A C K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
BRAND
-BRAND-
-BRAND-
FAT JACK
FAT JACK
FAT JACK
1 3 4 1 3 5[ ]F A T J A C K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 3 6 1 3 7[ ]F A T J A C K
NO NEED TO GET UPJUST STAY RIGHT THERE
BRAND
-BRAND-
-BRAND-
FAT JACK
FAT JACK
FAT JACK
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
BRAND
-BRAND-
-BRAND-
FAT JACK
FAT JACK
FAT JACK
BRAND
-BRAND-
-BRAND-
FAT JACK
FAT JACK
FAT JACK
1 3 8 1 3 9[ ]F A T J A C K
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 4 0 1 4 1[ ]F A T J A C K
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 4 2 1 4 3[ ]F A T J A C K
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 4 4 1 4 5[ ]F A T J A C K
P R O J E C T T I T L E
Bonnie & Clyde
F O R M AT
movie poster for Netfl ix
C O U R S E
Print 2
I N S T R U C T O R
Roland Young
don’t you believe what you read in all them newspapers.
That’s the law talkin’ there. They want us to look big
so they gonna look big when They catch us. And they
ain’t gonna catch us. ‘Cause I'm even better at runnin’
than I am at robbin’ banks!”
“Now Miss Parker–
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
91 4 6 1 4 7[ ]B O N N I E & C LY D E
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 4 8 1 4 9[ ]B O N N I E & C LY D E
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 5 0 1 5 1[ ]B O N N I E & C LY D E
P R O J E C T T I T L E
Rex Ray Home Appliances
F O R M AT
5 Piece System
C O U R S E
Package Design 3
I N S T R U C T O R
Thomas McNulty
Rex RayCelebrated for his magical collages, Rex Ray’s art is
packed full of layers and dimension. His sense of
color and style allows him to stand out in museums all
across the world, and now in your very own home.
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
011 5 2 1 5 3[ ]R E X R AY H O M E A P P L I A N C E S
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 5 4 1 5 5[ ]R E X R AY H O M E A P P L I A N C E S
S T A S H [ s e l e c t e d c o l l e c t i o n ]
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 5 6 1 5 7[ ]R E X R AY H O M E A P P L I A N C E S
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 5 8 1 5 9[ ]R E X R AY H O M E A P P L I A N C E S
F O R M AT
Compilation
Branding can be described in a very old fashioned way:
"to burn a distinctive mark into or upon with a hot
iron, to indicate quality, ownership, etc., or to mark as
infamous or of high grade."
Identities
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
111 6 0 1 6 1[ ]I D E N T I T I E S
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 6 2 1 6 3[ ]I D E N T I T I E S
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
1 6 4 1 6 5[ ]I D E N T I T I E S
BRAND
-BRAND-
-BRAND-
FAT JACK
FAT JACK
FAT JACK
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1
S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
MODGREEN
POD
MODGREEN
PODMODGREEN
POD
MODGREEN
POD
1 6 6 1 6 7[ ]I D E N T I T I E S
POMODORO
R O Y A L T E A P A R T YPINKIES UP!
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S T A S H [ a p o r t f o l i o ]
D A W N S T E I N B O C K
WHALES
1 6 8 1 6 9[ ]I D E N T I T I E S
thank you
T O M Y M O M A N D D A N I E L L E the time has come, the walrus said, to talk of many things: of shoes—and ships—and sealing-wax—of cabbages—and kings—and why the sea is boiling hot—and whether pigs have wings!
T O M Y K I T T E N S mattie c. / emily r. / donna r. / chelsea l. / stephy v. / nicole w. / jessu g. / carolyn p. / nathan g. / paul c. /megan m. / sarah w. / leia p. / that amazing house at 5036 geary: carmen m, jackie e, alyss e, keith l , tyson d, wes w, and drayson h. / rabanne j. /
T O M Y H E A R T Y F A M I L Y dr. joe rowe / the rowes / uncle marty / the siegels / the mccarthys / the riordans / the other rowes / claire steinbock / the ruskowitz / the vanus fam / the lawrences / the novies
A N D I N P A R T I C U L A R julie grantz / darrell hayden / thomas mcnulty / mary scott / roland young / michael sainato / nicole flores / troy alders / ariel grey / jeremy stout /
D E D I C A T E D T O A L E X L A W R E N C E life’s too short to waste on hate and negativity...love and miss you man. xo
C O P Y R I G H T © 2 0 1 2 D AW N S T E I N B O C K
B O O K P R I N T I N G & B I N D E R YT I T L E
W W W . B L U R B . C O MS T A S H
C O V E R S T O C K
T Y P E FA C E S
S O F T WA R E
T E X T S T O C K
I M A G E W R A P
M R . E A V E S , E L O Q U E N T , D I D O T
A D O B E C R E A T I V E S U I T E 5
P R E M I U M M A T T E 8 0 #
P H O N E
7 0 2 . 5 2 8 . 9 4 6 3W E B S I T E
D A W N S T E I N B O C K . C O M
E M A I L
D A W N S T E I N B O C K @ G M A I L . C O M
I N S T R U C T O R C O U R S E
M A R Y S C O T T S E N I O R P O R T F O L I O
7 9 N E W M O N T G O M E RY S T R E E T S A N F R A N C I S C O , C A 9 4 1 0 5
A C A D E M Y O F A R T U N I V E R S I T Y
A PORTFOLIO of DAWN STEINBOCK
stash