Stash: Portfolio of Dawn Steinbock

A P O R T F O L I O o f D A W N S T E I N B O C K

stash

2 0 1 2 C O P Y R I G H T D A W N S T E I N B O C K

All rights reserved. No part of this book maybe reproduced in any form or by any means, without the written permission of the owner.

©

zooey deschanel

“Nothing is more powerful than allowing yourself to truly be affected

by things. Whether it’s a song, a stranger, a mountain, a rain drop, a

tea kettle, an article, a sentence, a footstep, feel it all—look around you.

All of this is for you. Take it and have gratitude.”

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

P A G E 0 1 2Pinkies Up! Tea Exhibition

P A G E 0 5 0Transfer

P A G E 1 4 6Bonnie & Clyde

P A G E 0 3 0The Game of AIDS

P A G E 1 1 8Mother Mother: 2012 Tour Book

P A G E 0 7 6Pharrell : You Got It Like That

P A G E 1 5 2Rex Ray

P A G E 0 3 8Old Fashioned Milk Paint

P A G E 1 3 2Fat Jack

P A G E 0 9 0Sears Rebrand

P A G E 1 6 0Identit ies

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Everyone should have their own stash: an enticing collection of any medium, that motivates you to try something never done before.Through pictures, movies, and even literature, break free. Let yourmind wander through the eccentric cultures around you, all the places you dream to visit, the endless amounts of opportunities you have in this world to take advantage of.

Go deep sea diving. Stand in the center of a baseball stadium. Learn to fly a plane. Inspiration will happen at any moment, in any form, for anything you can imagine.

S T A S H [verb ] • TO ACCUMULATE FOR PRESERVATION, FOR USE IN THE F U T U R E ,

E TC • TO GATHER , COLLECT, OR HOARD • TERMED IN 1797 : CRIMINALS' SLANG,

PERHAPS A BLEND OF STOW AND CACHE. [noun ] COLLECTION OF ANCIENT COINS

AND LARGE AMOUNTS OF TREASURE, ETC.

0 1 0 011[ ]

P R O J E C T T I T L E

Pinkies Up! Tea Exhibition

F O R M AT

3 posters, , 12 page brochure, environmental design,

website design, t ickets, name tags, giveaway

C O U R S E

Graphic Design 3

I N S T R U C T O R

Nicole Flores

A queen who was incredibly fond of sweets, ate so

many that her teeth turned black due to decay and even

fell out. She would reign for 44 years, and give her

country a period of much needed peace, leading to true

prosperity; so would you please mind your manners.

Pinkies Up!

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10 1 2 01 3[ ]P I N K I E S U P ! T E A E X H I B I T I O N

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S T A S H [ s e l e c t e d c o l l e c t i o n ]

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0 2 4 0 2 5[ ]P I N K I E S U P ! T E A E X H I B I T I O N

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Will you have lots of kids and keep your steady job?

Risk it all on the path to fame and riches? With all

kinds of pitfalls and windfalls lying in your path,

there’s no telling who the winner is going to be.


The Game of AIDS

F O R M AT

poster

C O U R S E

Print 1

I N S T R U C T O R

Troy Alders

The Game of AIDS

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20 3 0 0 31[ ]T H E G A M E O F AI DS

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0 3 2 0 33[ ]T H E G A M E O F AI DS

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0 3 4 0 35[ ]T H E G A M E O F AI DS

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0 3 6 0 3 7[ ]T H E G A M E O F AI DS

The oldest painted surfaces on earth were colored

with a form of milk paint. Many painters roamed

the countryside carrying pigments with them, which

could be mixed with a farmer’s or householder’s

own milk and lime mixture.

Restoration


Old Fashioned Milk Paint

F O R M AT

3 paint jars

C O U R S E

Package Design 2

I N S T R U C T O R

Thomas McNulty


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30 3 8 0 3 9[ ]O L D F A S H I O N E D M I L K P A I N T

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0 4 0 0 41[ ]O L D F A S H I O N E D M I L K P A I N T

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Transfer: T-Star Type Specimen

F O R M AT

50 Page Book, Poster, Website

C O U R S E

Typography 4

I N S T R U C T O R

Ariel Grey

Someone 50 years ago would be shocked to imagine a

future where one could travel from London to Paris by

train, or fly across Europe for the price of a guidebook.

Technology directly influences modern and future

transportaion design.

Year 3000

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4DAWN STEINBOCK STASH.

0 5 0 0 51[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

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0 5 2 0 5 3[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

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0 6 0 0 61[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

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T R A N S F E R : T - S T A R T Y P E S P E C I M A N

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Pharrell Williams


Pharrell: You Got It Like That

F O R M AT

album and vinyl record album design, lyric poster

C O U R S E

Print 3

I N S T R U C T O R

Cheri Gray

“When you’re playing, you’re playing something for the world to hear. There’s no better feeling than just going in and just working with someone and what comes out is something that the world knows about.”

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50 7 6 0 7 7[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

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0 8 0 0 81[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

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Sears: a Rebrand

F O R M AT

6 house brands & packaging

C O U R S E

Package Design 4

I N S T R U C T O R

Thomas McNulty

Between 1908–1940, more than 75,000 sears homes

were built. Kit homes contained 30,000 pieces,

including 750 pounds of nails, 27 gallons of paint,

and a 75 page instruction book.

est. 1908

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60 9 0 0 9 1[ ]S E A R S : A R E B R A N D

REBRANDING SEARS

Throughout their 100+ years of existence, Sears has been the number one store

for families all across America in hardware, home ware, and beyond. Many of their

current house brands need a strong make–over, and by adding some additional

brands that they don't currently offer, Sears could be a well oiled machine. It's time

Sears becomes the number one store for the new 2012 generation of families.

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GENUINE ASSEMBLY

Sears is Craftsman. Craftsman is tools—tools are scary! Introducing Genuine

Assembly: a hardward line for all the D I Y projects and everyday house fix–ups

and home improvments, with a friendly and approachable "how–to" aesthetic.

h a r d w a r e

BUCK-A-ROOS

Stemming from the original name Sears & Roebuck Co., Sears now offers a kids

line of eco–friendly and energy efficient products to teach kids how to live a green

lifestyle, while also packing in energy and personality.

k i d s

PHOENIX

There is nothing like a sparkling, freshly cleaned kitchen. Phoenix offers a line of

heavy–duty, quality cleaning supplies that were inspired by the retro–future aesthetic

that many American's became obssessed with in the 1960's.

c l e a n i n g

NEST

Your first dorm room or aparment is dying for some organizational help. Sears is

now offering a line of home and office products that have pop and personality.

Nest is designed to attract men and women, and fit perfectly in their hip homes.

o r g a n i z a t i o n a l

THE KINDRED TABLE

Bringing back value to family dinner and home cooked meals, The Kindred Table

offers a line of stylish and modern kitchen products. From everyday cooking to

specialty baking, these are quality products offered at a middle to low price point.

k i t c h e n

0 9 2 0 9 3[ ]S E A R S : A R E B R A N D


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0 9 4 0 9 5[ ]S E A R S : A R E B R A N D

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0 9 6 0 9 7[ ]S E A R S : A R E B R A N D

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0 9 8 0 9 9[ ]S E A R S : A R E B R A N D

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1 0 0 1 0 1[ ]S E A R S : A R E B R A N D

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1 0 2 1 0 3[ ]S E A R S : A R E B R A N D

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1 0 4 1 0 5[ ]S E A R S : A R E B R A N D

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1 0 6 1 0 7[ ]S E A R S : A R E B R A N D


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1 0 8 1 0 9[ ]S E A R S : A R E B R A N D

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1 1 0 1 1 1[ ]S E A R S : A R E B R A N D

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1 1 2 1 1 3[ ]S E A R S : A R E B R A N D

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1 1 4 1 1 5[ ]S E A R S : A R E B R A N D

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1 1 6 1 1 7[ ]S E A R S : A R E B R A N D

Hayloft a'Creekin


OMYHEART Tour 2010

F O R M AT

12 page tour book

C O U R S E

Print 1

I N S T R U C T O R

Troy Alders

Mother Mother is generating much recognition with

their original approach to modern pop rock music;

a beautifully bent portrait of vocal harmony, clever,

offbeat lyricism, and dynamic instrumentation.

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71 1 8 1 1 9[ ]M O T H E R M O T H E R T O U R B O O K

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SAN

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TOUR DATES

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SAN

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GAGA GA GA GAM O T H E R M O T H E R T O U R B O O K

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Get that cat off his lazy back...a true fat cat has no

interest in getting up at all. A new company that

has created a specialized line of products designed

for all those husky felines out there.


Fat Jack

F O R M AT

pet product l ine: branding and packaging

C O U R S E

Package Design 3

I N S T R U C T O R

Thomas McNulty

Happy & Husky

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81 3 2 1 3 3[ ]F A T J A C K

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BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

1 3 4 1 3 5[ ]F A T J A C K

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1 3 6 1 3 7[ ]F A T J A C K

NO NEED TO GET UPJUST STAY RIGHT THERE

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK


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BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

1 3 8 1 3 9[ ]F A T J A C K


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1 4 0 1 4 1[ ]F A T J A C K


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1 4 2 1 4 3[ ]F A T J A C K

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1 4 4 1 4 5[ ]F A T J A C K


Bonnie & Clyde

F O R M AT

movie poster for Netfl ix

C O U R S E

Print 2

I N S T R U C T O R

Roland Young

don’t you believe what you read in all them newspapers.

That’s the law talkin’ there. They want us to look big

so they gonna look big when They catch us. And they

ain’t gonna catch us. ‘Cause I'm even better at runnin’

than I am at robbin’ banks!”

“Now Miss Parker–

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91 4 6 1 4 7[ ]B O N N I E & C LY D E

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1 4 8 1 4 9[ ]B O N N I E & C LY D E

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1 5 0 1 5 1[ ]B O N N I E & C LY D E


Rex Ray Home Appliances

F O R M AT

5 Piece System

C O U R S E

Package Design 3

I N S T R U C T O R

Thomas McNulty

Rex RayCelebrated for his magical collages, Rex Ray’s art is

packed full of layers and dimension. His sense of

color and style allows him to stand out in museums all

across the world, and now in your very own home.

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011 5 2 1 5 3[ ]R E X R AY H O M E A P P L I A N C E S


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F O R M AT

Compilation

Branding can be described in a very old fashioned way:

"to burn a distinctive mark into or upon with a hot

iron, to indicate quality, ownership, etc., or to mark as

infamous or of high grade."

Identities

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111 6 0 1 6 1[ ]I D E N T I T I E S

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1 6 2 1 6 3[ ]I D E N T I T I E S

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1 6 4 1 6 5[ ]I D E N T I T I E S

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

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MODGREEN

POD

MODGREEN

PODMODGREEN

POD

MODGREEN

POD

1 6 6 1 6 7[ ]I D E N T I T I E S

POMODORO

R O Y A L T E A P A R T YPINKIES UP!

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WHALES

1 6 8 1 6 9[ ]I D E N T I T I E S

thank you

T O M Y M O M A N D D A N I E L L E the time has come, the walrus said, to talk of many things: of shoes—and ships—and sealing-wax—of cabbages—and kings—and why the sea is boiling hot—and whether pigs have wings!

T O M Y K I T T E N S mattie c. / emily r. / donna r. / chelsea l. / stephy v. / nicole w. / jessu g. / carolyn p. / nathan g. / paul c. /megan m. / sarah w. / leia p. / that amazing house at 5036 geary: carmen m, jackie e, alyss e, keith l , tyson d, wes w, and drayson h. / rabanne j. /

T O M Y H E A R T Y F A M I L Y dr. joe rowe / the rowes / uncle marty / the siegels / the mccarthys / the riordans / the other rowes / claire steinbock / the ruskowitz / the vanus fam / the lawrences / the novies

A N D I N P A R T I C U L A R julie grantz / darrell hayden / thomas mcnulty / mary scott / roland young / michael sainato / nicole flores / troy alders / ariel grey / jeremy stout /

D E D I C A T E D T O A L E X L A W R E N C E life’s too short to waste on hate and negativity...love and miss you man. xo

C O P Y R I G H T © 2 0 1 2 D AW N S T E I N B O C K

B O O K P R I N T I N G & B I N D E R YT I T L E

W W W . B L U R B . C O MS T A S H

C O V E R S T O C K

T Y P E FA C E S

S O F T WA R E

T E X T S T O C K

I M A G E W R A P

M R . E A V E S , E L O Q U E N T , D I D O T

A D O B E C R E A T I V E S U I T E 5

P R E M I U M M A T T E 8 0 #

P H O N E

7 0 2 . 5 2 8 . 9 4 6 3W E B S I T E

D A W N S T E I N B O C K . C O M

E M A I L

D A W N S T E I N B O C K @ G M A I L . C O M

I N S T R U C T O R C O U R S E

M A R Y S C O T T S E N I O R P O R T F O L I O

7 9 N E W M O N T G O M E RY S T R E E T S A N F R A N C I S C O , C A 9 4 1 0 5

A C A D E M Y O F A R T U N I V E R S I T Y

A PORTFOLIO of DAWN STEINBOCK

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Stash: Portfolio of Dawn Steinbock

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