Disruption, Disruption… Everywhere

Hello, my name is Mitch Joel

MIRUM AGENCY 2015

MIRUM AGENCY 2015

MIRUM AGENCY 2015

My disruption is your disruption…

The battle for talent…

The battle for clients…

TECHNOLOGY CREATIVITYwonder

A simple plan

MIRUM AGENCY 2015

The disruptor becomes the disrupted…

• Traditional ad agencies • Highly-specialized agencies (search, social, mobile)• Startups (Crew $8.5 million… congrats!) • Platforms (Google, Facebook, Pinterest)• Publishers (Buzzfeed, Vice, YouTube)• Individuals (Bethany Mota, PewDiePie)• Marketing technology (Adobe, Marketo, Salesforce)• Consultants (Accenture, Deloitte, McKinsey)• Internal marketing departments (Red Bull, Patagonia, TD)• Crowd Companies (freelancers)• Programmatic players• ??the unknown??

The struggle is real…

We shall overcome!

MIRUM AGENCY 2015

“If you don’t like change, you’re going to like irrelevance even less.”

– General Shinseki – US Army (retired)

MIRUM AGENCY 2015

Mitch Joel - President@mitchjoel – mitch.joel@mirumagency.com