Startupfest 2015: JUSTIN MARES (Distribution Team, 500 Startups) - "How To"
Startupfest 2015: MITCH JOEL (Mirum) - Lightning Keynote
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Disruption, Disruption… Everywhere Hello, my name is Mitch Joel
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Transcript of Startupfest 2015: MITCH JOEL (Mirum) - Lightning Keynote
Disruption, Disruption… Everywhere
Hello, my name is Mitch Joel
MIRUM AGENCY 2015
MIRUM AGENCY 2015
MIRUM AGENCY 2015
My disruption is your disruption…
The battle for talent…
The battle for clients…
TECHNOLOGY CREATIVITYwonder
A simple plan
MIRUM AGENCY 2015
The disruptor becomes the disrupted…
• Traditional ad agencies • Highly-specialized agencies (search, social, mobile)• Startups (Crew $8.5 million… congrats!) • Platforms (Google, Facebook, Pinterest)• Publishers (Buzzfeed, Vice, YouTube)• Individuals (Bethany Mota, PewDiePie)• Marketing technology (Adobe, Marketo, Salesforce)• Consultants (Accenture, Deloitte, McKinsey)• Internal marketing departments (Red Bull, Patagonia, TD)• Crowd Companies (freelancers)• Programmatic players• ??the unknown??
The struggle is real…
We shall overcome!
MIRUM AGENCY 2015
“If you don’t like change, you’re going to like irrelevance even less.”
– General Shinseki – US Army (retired)
MIRUM AGENCY 2015
Mitch Joel - President@mitchjoel – [email protected]
