Post on 03-Sep-2014
description
StartupDigest: Passion, Marketing, Launch.
EventTechChris McCann
@Cmccannatron
What is StartupDigest?
• StartupDigest is a media company around startups, technology, events, and conferences– 22 to 52,000+ subscribers in 26 weeks– 2 to 34 cities in 16 weeks
• Regarded as the worldwide source for high tech startup events by:
"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
TeamChris McCannCo-Founder of StartupDigest, Advisor for SSE Labs (Stanford University) founding team TEDx Silicon Valley
Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown
Local Curators:
Growth
Oct Nov Dec Jan Feb March April May June0
10000
20000
30000
40000
50000
60000
# of Subscribers
Online for Offline
• Meetup is the best example • We’re using a media property to promote
physical interaction• Level of engagement highest in person• Can’t replace physical interaction
Online for Offline
• Examples– 1 tweet $500,000– Free lawyer– Met a co-founder– Developer conquering social anxiety– Helping serial entrepreneurs give back
Very Powerful Stuff
+
Marketing your Event
• We see 100+ events a week in 40+ cities
• Media Sponsors for 30+ events in <2 months
• Small meetup to huge conference corporation
• We want to help make your events better
Good Bad
1. Who is sponsoring the event
TC, PaypaX, MSFT
3rd tier VC Funds, Only Media
2. Who is speaking at the event Founders, VC's
Gov Official, Service provider
3. Who is producing the event
Sfnewtech, Cassie No track record
4. How much the event is free-$100 $300 5. Other events that day <2 >3
6. Type of EventLaunch, Mixer,
ExpoNetworking, Seminar,
Workshop
What I look For:
Good Story
How not to pitch
Get to Know the Media
Biggest Advice
• Have fun with your audience!
SDbase
• “CrunchBase” for events• Collection of data from all the events we
featured• Ability to rate/review events • Built on a wiki