StartupDigest: Passion, Marketing, Launch.

EventTechChris McCann

@Cmccannatron

What is StartupDigest?

• StartupDigest is a media company around startups, technology, events, and conferences– 22 to 52,000+ subscribers in 26 weeks– 2 to 34 cities in 16 weeks

• Regarded as the worldwide source for high tech startup events by:

"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."

TeamChris McCannCo-Founder of StartupDigest, Advisor for SSE Labs (Stanford University) founding team TEDx Silicon Valley

Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown

Local Curators:

Growth

Oct Nov Dec Jan Feb March April May June0

10000

20000

30000

40000

50000

60000

# of Subscribers

Online for Offline

• Meetup is the best example • We’re using a media property to promote

physical interaction• Level of engagement highest in person• Can’t replace physical interaction

Online for Offline

• Examples– 1 tweet $500,000– Free lawyer– Met a co-founder– Developer conquering social anxiety– Helping serial entrepreneurs give back

Very Powerful Stuff

+

Marketing your Event

• We see 100+ events a week in 40+ cities

• Media Sponsors for 30+ events in <2 months

• Small meetup to huge conference corporation

• We want to help make your events better

Good Bad

1. Who is sponsoring the event

TC, PaypaX, MSFT

3rd tier VC Funds, Only Media

2. Who is speaking at the event Founders, VC's

Gov Official, Service provider

3. Who is producing the event

Sfnewtech, Cassie No track record

4. How much the event is free-$100 $300 5. Other events that day <2 >3

6. Type of EventLaunch, Mixer,

ExpoNetworking, Seminar,

Workshop

What I look For:

Good Story

How not to pitch

Get to Know the Media

Biggest Advice

• Have fun with your audience!

SDbase

• “CrunchBase” for events• Collection of data from all the events we

featured• Ability to rate/review events • Built on a wiki

Contact

Chris McCannchris@thestartupdigest.com

@cmccann7