T4NT: TECH 4 NON-TECH SERIES

Startup ToolkitProducts to build, manage, and grow your startup

Alex De SimoneFounder, Caller Zen & JobrMS ME‘11, MBA ’16alexds@stanford.edu

Stanford Graduate School of BusinessJanuary 14, 2015

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Do I need a technical co-founder?

Summary of Alan Chiu’s first T4NT ses-sion…

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Which type of startup

are you building?

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Technology As A Product

Tech-Enabled Business

Tech-LeveragedBusiness

Which type of startup are you building?

YES MAYBE NOTechnical

Co-founder?

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What is your biggest risk right now?

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Market Execution Technical

What is your biggest risk right now?

- Can you build it?- Does it work?- Can it scale?

- Can you put it in the hands of users?- Can you generate buzz and press?- Retention/growth?- Beat competitors?

- Do people want it?- Will they pay for it?- Is there a real need?

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In Session 2, we focused on technical

From zero… …To deploy

Blank App ?

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Concepts Covered

From zero… …To deploy

Blank App

1. Applications2. Databases3. Environments4. Version Con-

trol5. Deployment

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1. Programming Languages To Build Applications

1. Web 2. Na-tive

iOS:

Android:

* many others not included

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2.

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3. Three Types of Environments

Development Staging Production

- Live version of your application- What your cus-tomers interact with

- Replica of produc-tion environment- Used for testing bugs

- Also known as “lo-cal” or “dev”- Unique to a com-puter

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4. Version Control

Apps

MySQL DB

local

“git push”

repository (cloud)

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5. Web App Deployment

Web App “git push”

Server(cloud)Local

* Assuming you don’t use your own servers. Many others not included

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5. Native App Deployment

Native App

PlatformLocal

* Assuming you don’t use your own servers. Many others not included

Submit for approval

NOTE: The approval process for native apps can take over 2 weeks.

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Today: Focus on startup tools in five areas of

management

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Five Management Areas

Team Project CRM

Website Analytics

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Criteria for choosing startup tools

1. Does it meet our business needs?

2. Does it save time and $$?

3. Does it make employees and customers hap-pier?

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1. Team Management

Payroll/Benefits

Recruiting

Internal Communication

External Conferencing

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Slack: www.slack.com

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Slack: www.slack.com/apps

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Caller Zen + Slack: www.callerzen.com

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Xero: www.xero.com

• Accounting• Payroll• Taxes• Invoices• Expenses• Starts $7/mo

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AngelList: www.angel.co

• Fundraising• Hiring• Networking• Free to post jobs

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2. Project ManagementProject Task Management Issue/Error Tracking

File Management

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Trello: www.trello.com

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Codebase: www.codebasehq.com

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Honeybadger + Slack: www.honeybadger.io

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3. CRM: Customer Relationship ManagementTelephony Support Systems

Email Support Systems

Sales

Marketing

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Desk: www.desk.com

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Desk: www.desk.com/apps

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Caller Zen + Desk

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Cloud-based Servers

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4. Website / Domain ManagementSimple Website Builders

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Webflow: www.webflow.com

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GoDaddy: www.godaddy.com

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Analytics Testing

Payments

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5. Metrics Management

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Amplitude: www.amplitude.com

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Loader: www.loader.io

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Braintree: www.braintreepayments.com

T4NT: TECH 4 NON-TECH SERIES

Startup ToolkitProducts to build, manage, and grow your startup

Alex De SimoneFounder, Caller Zen & JobrMS ME‘11, MBA ’16alexds@stanford.edu

Stanford Graduate School of BusinessJanuary 14, 2015

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