The Lean startup in practice by Alex McClafferty
-
Upload
dan-norris -
Category
Business
-
view
652 -
download
2
description
Transcript of The Lean startup in practice by Alex McClafferty
![Page 1: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/1.jpg)
A practical guide to the lean startup
!by Alex McClafferty
!audio available at startupchat.co/57
![Page 2: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/2.jpg)
Trapped in a cubicle ☹
![Page 3: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/3.jpg)
My background
• Invested $100,000+ on my formal education
!• MBA from University of Tech, Sydney !• Last job = $700 per day consultant !
• Love basketball and powerlifting
![Page 4: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/4.jpg)
7 months in…
• 211 paying customers !
• $11,900 in monthly recurring revenue !
• Learned more from doing than textbooks !
• Never want another desk job
![Page 5: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/5.jpg)
Today you’ll learn…
!1. What lean startup buzzwords mean
!2. How to avoid wasting a year of your life
and $80,000 on startup validation !
3. How you can validate your idea in a week
![Page 6: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/6.jpg)
MVP = landing page or beta app
![Page 7: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/7.jpg)
Do validation the right way
![Page 8: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/8.jpg)
Your friends and family will love your idea
![Page 9: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/9.jpg)
Cold hard cash is the only real validation you can get
![Page 10: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/10.jpg)
Changing your mind is OK
![Page 11: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/11.jpg)
Vanity metrics – FB likes and retweets don’t pay the bills
![Page 12: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/12.jpg)
Dan starting on his first app, Informly
![Page 13: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/13.jpg)
Dan after he went to a paid version and got 15 paid customers
![Page 14: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/14.jpg)
What Dan learned http://startupchat.co/is-startup-validation-bullshit/
![Page 15: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/15.jpg)
An idea struck me on the bus ride
![Page 16: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/16.jpg)
Was a phone repair business a real business?
NO
![Page 17: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/17.jpg)
Is a 24/7 WordPress support service a real business? Yes!
![Page 18: The Lean startup in practice by Alex McClafferty](https://reader034.fdocuments.us/reader034/viewer/2022051816/54567d0eb1af9f39378b4f12/html5/thumbnails/18.jpg)
3 steps to build your lean startup
!1. Create a landing page with a BUY NOW
button !
2. Share it with potential customers (FB or forums)
!1. Profit or pivot!