Post on 08-May-2015
description
STARTUP TOOLBOX
NewsCred HQ | November 19, 2013 |Banani, Dhaka
presents
LET’S DO THE WAVE!
Agenda Welcome & Overview of Startup Tools Nash Islam, CEO, G&R Ad Network Akhoni.com – A Journey Towards E-‐Commerce RevoluNon Shameem Ahsan, CEO, Akhoni.com Product Management & Project Management Milon Nazimudduala, Chief Product Officer, G&R Ad Network Social Media & Easy MarkeNng Riyad Husain, CEO, Magnito Digital How to Be Found: The Art & Science of SEO Al-‐Amin Kabir, CEO, DevsTeam Succeed with BizSpark & Visual Studio Tanzim Saqib, Developer & PlaVorm Evangelist, MicrosoW Community Panel Discussion
Welcome & Overview of Startup Tools
Nash Islam CEO, G&R Ad Network
What’s Happening This Week Mon, Nov 17 StartupBashBD Kick-‐off NewsCred office, Banani, Dhaka
Tues, Nov 18 Startup Toolbox NewsCred office, Banani, Dhaka
Wed, Nov 19 Investors & OpportuniNes NewsCred office, Banani, Dhaka
Thurs, Nov 20 Technology & Social Good Bri[sh High Commissioner’s Residence, Baridhara, Dhaka
Fri, Nov 21 Must Have Skills – Part 1 EMK Center, Dhanmondi, Dhaka
Sat, Nov 22 Must Have Skills – Part 2 EMK Center, Dhanmondi, Dhaka
Sat, Nov 23 The Entrepreneurial Community Effect EMK Center, Dhanmondi, Dhaka
Startup Toolbox is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over tradi[onal methods and help entrepreneurs make the most of their limited resources.
ASK a quesNon
WIN a prize!
Share on Social Media!!
Post pics & tag others
#startupbashBD #GEW2013
Startup Tools: Get Sh*t Done!
Get Deeper with the Obvious
Do It Yourself
Manage Projects
Virtual Meetings
Collaborate Online
Note Taking
Case Study: GBG Dhaka’s Tools:
GDrive
GDocs
Forms & Spreadsheets
Forms & Spreadsheets
Mailchimp
Mailchimp
Mailchimp
Mailchimp
Slideshare
GBG Blog
GBG Blog
Dropbox
Akhoni.com : A Journey Towards
E-‐Commerce RevoluNon Shameem Ahsan CEO, Akhoni.com
32
A Journey Towards eCommerce Revolution
33
National Data supports significant eCommerce growth
0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010 2011 2012
Bill
ion
Dol
lar
Bangladesh GDP: Annual change +6.32 (2012)
Mobile Phone Users: 217% growth in last 5 years
Population Mobile Phone Users NB: Data source World Bank
Thou
sand
Dol
lar
Bill
ion
Dol
lar
0 20 40 60 80
100 120 140 160 180
2005 2006 2007 2008 2009 2010 2011 2012
mill
ion
Disposable Personal Income: 21.5% growth in last 5 years
Consumer Spending: 70% growth in last 5 years
200 220 240 260 280 300 320 340 360 380 400
Year 2005 2006 2007 2008 2009 2010 2011
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010 2011 2012
34
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
2005 2006 2007 2008 2009 2010 2011 2012
Internet users: 210% growth in last 3 years
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2010 2011 2012 Sep, 2013
Facebook Users: 175% growth in last 8 months
Internet users in Bangladesh: 210% growth
§ Mobile subscribers : 106.934 million (July, 2013, According to BTRC)
§ Total Internet subscribers : 35 million (June, 2013, According to BTRC)
§ Facebook users in Bangladesh: 5.60 million
§ 3G service is becoming a boom for ecommerce.
§ Internet subscription charge is going down
§ low cost smart phones are widely available.
35
Electronic Money Transactions
1.9 million debit cards
million debit/credit card holders in Bangladesh
3.1
1.2 million credit cards
USD 764.33 million POS transactions in 2012
13 million bank accounts in 2012
36
Market Size Bangladesh GDP:
2012: $ 115.609 billion 2015: $ 137.692 billion
110
115
120
125
130
135
140
145
150
2012 2013 2014 2015 2016
Bangladesh GDP Forecast*
GDP Growth
* @ 6% growth B
illio
n D
olla
r Hence in Bangladesh by 2020: Internet contribution to GDP will be $ 4.544 Billion (assuming additional 5 years needed than aspiring countries)
According to McKinsey: By 2015: Internet contribution to GDP in aspiring countries will be 3.3%
According to MasterCard Bangladesh Our eCommerce growth rate is 40% than previous year and our eCommerce market opportunity is $20 billion.
37
Akhoni.com Vision To become number one consumer internet brand of Bangladesh
Akhoni.com Mission We increase sales of our merchants and create wonderful buying experience for the consumers. We create happiness for our merchants and consumers.
Target Customers Our most targeted customers are young working professionals and university going youths.
Existing Verticals Our target verticals are Fashion, Electronics, Beauty, Health, Book, Home and Kitchen, Gift Item, Fragrance.
How Akhoni.com Works
Akhoni.com is the pioneer and ecommerce industry leader in Bangladesh
38
Web Visitors Trend
39
Customer KPIs Member database growth Paid members growth
Members sign in counts Paid orders
40
Transaction Volume increased 100%
Transaction volume increased c. 100% between
Jan and Jul 2013
41
Facebook Growth: +10K likes each month
Last 3 months: June-August, 2013
T-shirt Sales
Football match tickets
We have sold thousands of tickets over night. 8K pageviews of the deal. BDT 1.5 million transaction in a day.
Over 1000 t-shirts sold in a short campaign
Gym Membership
BDT 2 million transaction in a week.
Mango Festival Online
People were so excited to have garden fresh mangoes delivered to their doors. 42 thousand KG mango sold in few days.
42
Some Successful Offers
43
Akhoni.com Achievements
ü Akhoni.com is the most visited eCommerce website in Bangladesh
ü According to Alexa, Akhoni.com is in top 50 most visited Bangladeshi website from
Bangladesh
ü According to SocialBakers.com report, Akhoni.com is one of the top 10 most popular
brand page on facebook in Bangladesh
ü We have 287,000 fans on our facebook page
ü We are getting 370K page-views in our website every month.
ü According to Red Herring, Akhoni.com is in the top 200 emerging startups in Asia
44
Thank you
Product Management & Project Management
Milon Nazimudduala Chief Product Officer G&R Ad Network
www.green-red.com
product management
project management
&
Muhammad Nazimuddaula
Chief Product Officer, G&R
milon@gandr.com.bd 1982: Born in Rangpur 2001: Started BFA at DU 2003: Started career as an Animator 2004: Designer at Advertising 2005: Web Graphic Designer 2008: Started MFA at DU 2010: Co-founded G&R
product management v
s. project
management plan
organize
motivate control
timeline
goal
fund
value
objective
priority
optimize
market
investment
users unique
profit sales busin
ess
product management v
s. project
management
there is no good in reinventing the
wheel
most of the resources you’re looking for are available, you just have to find it
01
Murphy is right, may be you’re not
it happens most of the time in
launching a new feature – some issues arise which were never expected
02
its never too late to do the right thing
the definition of web is changing
everyday. no matter how much cost was involved, Microsoft had to
shutdown ie6
03
www.green-red.com
any question ?
www.green-red.com
thanks J
HALFWAY POINT: LET’S DO THE WAVE!
Social Media & Easy MarkeNng
Riyad Husain CEO, Magnito Digital
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
@riyadhusain SOCIAL MEDIA & EASY MARKETING
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents The world has changed
4 billion hours of YouTube Videos watched every month
100 billion searches everyday
30 trillion unique URLs in the web
1.5 million Android activations per day
Source : presentation by Bridgette Beam at Google Search Summit 2013
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
EST. 2013!
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
How?!
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
SOCIAL MEDIA & EASY MARKETING
Riyad Husain
CEO, Magnito Digital
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Leveraging social media to market your startup § Digital Presence § Drive Contents § Manage your PR § Community Engagement § Useful Tools
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Digital Presence
Channels Facebook Twiber G+ LinkedIn YouTube
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Digital Presence
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Digital Presence
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Drive Contents -‐ Be a thought leader
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Drive Contents -‐ Be Social!
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Drive Contents – Do Campaigns!
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Drive Contents – Do Campaigns!
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Manage your PR
Track Archive Share
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Community Engagement -‐ Partnerships
Venue partner in over 3 events
Partner
Digital partner in pitch2win competition
Digital partner in TEDx Dhaka 2013 event
Digital partner in Dell Social Innovation Challenge
Digital partner
Sponsor
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Community Engagement -‐ Partnerships
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Community Engagement -‐ Sponsorships
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Community Engagement -‐ Events
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Useful Tools – Facebook Page Manager
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Useful Tools – Link Facebook & Twiber Account
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Useful Tools – Hashtags
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Useful Tools – Shortlinks
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents Useful Tools – Google Alerts
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents
RESULT?
@riyadhusain SOCIAL MEDIA & EASY MARKETING
Contents riyadhusain@gmail.com
linkedin.com/in/riyadhusain
/magnitodigital
@riyadhusain
Thanks!
15 min break! Eat some chips J
How to Be Found: The Art & Science of SEO
Al-‐Amin Kabir CEO, DevsTeam
The Search Fact • Every minute, Google receive 20,00,000 search queries!
• 61% of Global Internet Users research products online! • 60% of all organic traffic goes to top 3 result and 75% of users never visit second page!
How to Be Found: The Art & Science of SEO
Let me introduce myself!
Al-Amin Kabir Internet Marketing Strategist Managing Director at DevsTeam Limited
@iamalamin fb.com/iamalamin
alamin@devsteam.com
How Google rank a site?
The Google Ranking Procedures are similar to the procedures of traditional Bengali Marriage! • Bride First!
• Reputation
Making Your Site Smart! • Clean Permalink • Post Detailed Content • Use of Social Sharing Buttons • Focus Keywords on Content • Use Outbound Links • Multimedia Files • Easy Navigation
Using Wordpress? You’re 80% of the Way There
“(Wordpress) is a fantas[c piece of soWware, it makes your site easily crawlable by search engines, solves some 80-‐90% of mechanics of SEO and is the first big step anyone can take towards crea[ng a popular online business.”
Other SEO friendly CMS -‐>
Great Content + SEO + Social Really Works.
Great Content + SEO
Friendly + Social Sharing + Link
Building
=
Higher Rankings
More Readers
More Followers
More Influence
=
Virtuous Cycle of Inbound Marketing!
Op[mize Social Profiles
Traffic | Backlinks
You Must Have A Blog!
• Companies blog more than 20 post per month receive 5x more traffic than companies blog less than 4 per month!
Build Links!
Q/A Session
Any Question? Ask me! Get in touch with me! Email: alamin@devsteam.com Web: www.devsteam.com
Thank You
J
Succeed with BizSpark & Visual Studio
Tanzim Saqib Developer & PlaVorm Evangelist
MicrosoW
A New Era of Modern Apps
Personal & contextual Always evolving Always connected Always accessible
New value
Data intensive
Modern Apps need a Modern Lifecycle
Continuous value
delivery
Work item tracking Test lab management Build automation
Extensibility interfaces
SCM Test execution services
Deployment automation
Reporting and BI
Lab infrastructure Test recorders and runners Build engines
• Actionable feedback
• Exploratory testing
• Requirements management
• Acceptance criteria definition
• Developer testing
• Build automation
• Actionable diagnostics
• Test planning and management
• Test execution and defect reporting
• Lab management
• Production monitoring
• Integrated incident management
Quality metrics and reporting
Role tailored tools
A day with TFS
http://bizspark.com
BizSpark – a Global Program for Startups
100+ Countries 50K Startups
3
Software
• Three year access to current, full-featured 900 titles of software development tools
• $150 of monthly Windows Azure benefits to quickly build, deploy and manage web applications
• Professional technical and product support
• Unique and valuable offers from the BizSpark Network Partners to help run your business
• Two free MSDN Support Incidents.
• Profile, Offers and Events • A connection to the BizSpark ecosystem, giving startups access to investors, advisors and mentors
• Opportunities to achieve marketing visibility
Support
Visibility
Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups:
Eligibility
To qualify, startups must be:
› Developing Software › Privately held and
generating less than U.S. $1M in revenue per year
› Less than 5 years old
Access to featured Microsoft Technologies:
Anyway, final words…
Community Panel Discussion
Panelists: Saddam Azad, CEO, DugDugi Mashrur Hannan, Founder, Bonolota Designs Cal Jahan, Curator, Dhaka MOOC Exchange Farzana Chowdhury, Co-‐Founder, GradConnect
Name one tool you use on a daily basis
Do you use any tools to stay organized?
What are your favorite cloud tools?
What tools do you use to communicate with your team?
Thank you!
NewsCred HQ | November 19, 2013 |Banani, Dhaka