Startup Toolbox by StartupBashBD

STARTUP TOOLBOX

NewsCred HQ | November 19, 2013 |Banani, Dhaka

presents

LET’S DO THE WAVE!

Agenda Welcome & Overview of Startup Tools Nash Islam, CEO, G&R Ad Network Akhoni.com – A Journey Towards E-‐Commerce RevoluNon Shameem Ahsan, CEO, Akhoni.com Product Management & Project Management Milon Nazimudduala, Chief Product Officer, G&R Ad Network Social Media & Easy MarkeNng Riyad Husain, CEO, Magnito Digital How to Be Found: The Art & Science of SEO Al-‐Amin Kabir, CEO, DevsTeam Succeed with BizSpark & Visual Studio Tanzim Saqib, Developer & PlaVorm Evangelist, MicrosoW Community Panel Discussion

Welcome & Overview of Startup Tools

Nash Islam CEO, G&R Ad Network

What’s Happening This Week Mon, Nov 17 StartupBashBD Kick-‐off NewsCred office, Banani, Dhaka

Tues, Nov 18 Startup Toolbox NewsCred office, Banani, Dhaka

Wed, Nov 19 Investors & OpportuniNes NewsCred office, Banani, Dhaka

Thurs, Nov 20 Technology & Social Good Bri[sh High Commissioner’s Residence, Baridhara, Dhaka

Fri, Nov 21 Must Have Skills – Part 1 EMK Center, Dhanmondi, Dhaka

Sat, Nov 22 Must Have Skills – Part 2 EMK Center, Dhanmondi, Dhaka

Sat, Nov 23 The Entrepreneurial Community Effect EMK Center, Dhanmondi, Dhaka

Startup Toolbox is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over tradi[onal methods and help entrepreneurs make the most of their limited resources.

ASK a quesNon

WIN a prize!

Share on Social Media!!

Post pics & tag others

#startupbashBD #GEW2013

Startup Tools: Get Sh*t Done!

Get Deeper with the Obvious

Do It Yourself

Manage Projects

Virtual Meetings

Collaborate Online

Note Taking

Case Study: GBG Dhaka’s Tools:

GDrive

Forms & Spreadsheets

Mailchimp

Slideshare

GBG Blog

Dropbox

Akhoni.com : A Journey Towards

E-‐Commerce RevoluNon Shameem Ahsan CEO, Akhoni.com

32

A Journey Towards eCommerce Revolution

33

National Data supports significant eCommerce growth

0

20

40

60

80

100

120

140

2005 2006 2007 2008 2009 2010 2011 2012

Bill

ion

Dol

lar

Bangladesh GDP: Annual change +6.32 (2012)

Mobile Phone Users: 217% growth in last 5 years

Population Mobile Phone Users NB: Data source World Bank

Thou

sand

Dol

lar

Bill

ion

Dol

lar

0 20 40 60 80

100 120 140 160 180

2005 2006 2007 2008 2009 2010 2011 2012

mill

ion

Disposable Personal Income: 21.5% growth in last 5 years

Consumer Spending: 70% growth in last 5 years

200 220 240 260 280 300 320 340 360 380 400

Year 2005 2006 2007 2008 2009 2010 2011

0

20

40

60

80

100

2005 2006 2007 2008 2009 2010 2011 2012

34

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

2005 2006 2007 2008 2009 2010 2011 2012

Internet users: 210% growth in last 3 years

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

2010 2011 2012 Sep, 2013

Facebook Users: 175% growth in last 8 months

Internet users in Bangladesh: 210% growth

§  Mobile subscribers : 106.934 million (July, 2013, According to BTRC)

§  Total Internet subscribers : 35 million (June, 2013, According to BTRC)

§  Facebook users in Bangladesh: 5.60 million

§  3G service is becoming a boom for ecommerce.

§  Internet subscription charge is going down

§  low cost smart phones are widely available.

35

Electronic Money Transactions

1.9 million debit cards

million debit/credit card holders in Bangladesh

3.1

1.2 million credit cards

USD 764.33 million POS transactions in 2012

13 million bank accounts in 2012

36

Market Size Bangladesh GDP:

2012: $ 115.609 billion 2015: $ 137.692 billion

110

115

120

125

130

135

140

145

150

2012 2013 2014 2015 2016

Bangladesh GDP Forecast*

GDP Growth

* @ 6% growth B

illio

n D

olla

r Hence in Bangladesh by 2020: Internet contribution to GDP will be $ 4.544 Billion (assuming additional 5 years needed than aspiring countries)

According to McKinsey: By 2015: Internet contribution to GDP in aspiring countries will be 3.3%

According to MasterCard Bangladesh Our eCommerce growth rate is 40% than previous year and our eCommerce market opportunity is $20 billion.

37

Akhoni.com Vision To become number one consumer internet brand of Bangladesh

Akhoni.com Mission We increase sales of our merchants and create wonderful buying experience for the consumers. We create happiness for our merchants and consumers.

Target Customers Our most targeted customers are young working professionals and university going youths.

Existing Verticals Our target verticals are Fashion, Electronics, Beauty, Health, Book, Home and Kitchen, Gift Item, Fragrance.

How Akhoni.com Works

Akhoni.com is the pioneer and ecommerce industry leader in Bangladesh

38

Web Visitors Trend

39

Customer KPIs Member database growth Paid members growth

Members sign in counts Paid orders

40

Transaction Volume increased 100%

Transaction volume increased c. 100% between

Jan and Jul 2013

41

Facebook Growth: +10K likes each month

Last 3 months: June-August, 2013

T-shirt Sales

Football match tickets

We have sold thousands of tickets over night. 8K pageviews of the deal. BDT 1.5 million transaction in a day.

Over 1000 t-shirts sold in a short campaign

Gym Membership

BDT 2 million transaction in a week.

Mango Festival Online

People were so excited to have garden fresh mangoes delivered to their doors. 42 thousand KG mango sold in few days.

42

Some Successful Offers

43

Akhoni.com Achievements

ü  Akhoni.com is the most visited eCommerce website in Bangladesh

ü  According to Alexa, Akhoni.com is in top 50 most visited Bangladeshi website from

Bangladesh

ü  According to SocialBakers.com report, Akhoni.com is one of the top 10 most popular

brand page on facebook in Bangladesh

ü  We have 287,000 fans on our facebook page

ü  We are getting 370K page-views in our website every month.

ü  According to Red Herring, Akhoni.com is in the top 200 emerging startups in Asia

44

Thank you

Product Management & Project Management

Milon Nazimudduala Chief Product Officer G&R Ad Network

www.green-red.com

product management

project management

&

Muhammad Nazimuddaula

Chief Product Officer, G&R

[email protected] 1982: Born in Rangpur 2001: Started BFA at DU 2003: Started career as an Animator 2004: Designer at Advertising 2005: Web Graphic Designer 2008: Started MFA at DU 2010: Co-founded G&R

product management v

s. project

management plan

organize

motivate control

timeline

goal

fund

value

objective

priority

optimize

market

investment

users unique

profit sales busin

ess

product management v

s. project

management

there is no good in reinventing the

wheel

most of the resources you’re looking for are available, you just have to find it

01

Murphy is right, may be you’re not

it happens most of the time in

launching a new feature – some issues arise which were never expected

02

its never too late to do the right thing

the definition of web is changing

everyday. no matter how much cost was involved, Microsoft had to

shutdown ie6

03

www.green-red.com

any question ?

www.green-red.com

thanks J

HALFWAY POINT: LET’S DO THE WAVE!

Social Media & Easy MarkeNng

Riyad Husain CEO, Magnito Digital

@riyadhusain SOCIAL MEDIA & EASY MARKETING

Contents


Contents


Contents The world has changed

4 billion hours of YouTube Videos watched every month

100 billion searches everyday

30 trillion unique URLs in the web

1.5 million Android activations per day

Source : presentation by Bridgette Beam at Google Search Summit 2013


Contents

EST. 2013!


Contents

How?!


Contents

SOCIAL MEDIA & EASY MARKETING

Riyad Husain

CEO, Magnito Digital


Contents Leveraging social media to market your startup §  Digital Presence §  Drive Contents §  Manage your PR §  Community Engagement §  Useful Tools


Contents Digital Presence

Channels Facebook Twiber G+ LinkedIn YouTube


Contents Digital Presence


Contents Drive Contents -‐ Be a thought leader


Contents Drive Contents -‐ Be Social!


Contents Drive Contents – Do Campaigns!


Contents Manage your PR

Track Archive Share


Contents Community Engagement -‐ Partnerships

Venue partner in over 3 events

Partner

Digital partner in pitch2win competition

Digital partner in TEDx Dhaka 2013 event

Digital partner in Dell Social Innovation Challenge

Digital partner

Sponsor


Contents Community Engagement -‐ Partnerships


Contents Community Engagement -‐ Sponsorships


Contents Community Engagement -‐ Events


Contents Useful Tools – Facebook Page Manager


Contents Useful Tools – Link Facebook & Twiber Account


Contents Useful Tools – Hashtags


Contents Useful Tools – Shortlinks


Contents Useful Tools – Google Alerts


Contents

RESULT?


Contents [email protected]

linkedin.com/in/riyadhusain

/magnitodigital

@riyadhusain

Thanks!

15 min break! Eat some chips J

How to Be Found: The Art & Science of SEO

Al-‐Amin Kabir CEO, DevsTeam

The Search Fact •  Every minute, Google receive 20,00,000 search queries!

•  61% of Global Internet Users research products online! •  60% of all organic traffic goes to top 3 result and 75% of users never visit second page!

How to Be Found: The Art & Science of SEO

Let me introduce myself!

Al-Amin Kabir Internet Marketing Strategist Managing Director at DevsTeam Limited

@iamalamin fb.com/iamalamin

[email protected]

How Google rank a site?

The Google Ranking Procedures are similar to the procedures of traditional Bengali Marriage! • Bride First!

• Reputation

Making Your Site Smart! •  Clean Permalink •  Post Detailed Content •  Use of Social Sharing Buttons •  Focus Keywords on Content •  Use Outbound Links •  Multimedia Files •  Easy Navigation

Using Wordpress? You’re 80% of the Way There

“(Wordpress) is a fantas[c piece of soWware, it makes your site easily crawlable by search engines, solves some 80-‐90% of mechanics of SEO and is the first big step anyone can take towards crea[ng a popular online business.”

Other SEO friendly CMS -‐>

Great Content + SEO + Social Really Works.

Great Content + SEO

Friendly + Social Sharing + Link

Building

=

Higher Rankings

More Readers

More Followers

More Influence

=

Virtuous Cycle of Inbound Marketing!

Op[mize Social Profiles

Traffic | Backlinks

You Must Have A Blog!

•  Companies blog more than 20 post per month receive 5x more traffic than companies blog less than 4 per month!

Build Links!

Q/A Session

Any Question? Ask me! Get in touch with me! Email: [email protected] Web: www.devsteam.com

Thank You

J

Succeed with BizSpark & Visual Studio

Tanzim Saqib Developer & PlaVorm Evangelist

MicrosoW

A New Era of Modern Apps

Personal & contextual Always evolving Always connected Always accessible

New value

Data intensive

Modern Apps need a Modern Lifecycle

Continuous value

delivery

Work item tracking Test lab management Build automation

Extensibility interfaces

SCM Test execution services

Deployment automation

Reporting and BI

Lab infrastructure Test recorders and runners Build engines

•  Actionable feedback

•  Exploratory testing

•  Requirements management

•  Acceptance criteria definition

•  Developer testing

•  Build automation

•  Actionable diagnostics

•  Test planning and management

•  Test execution and defect reporting

•  Lab management

•  Production monitoring

•  Integrated incident management

Quality metrics and reporting

Role tailored tools

A day with TFS

http://bizspark.com

BizSpark – a Global Program for Startups

100+ Countries 50K Startups

3

Software

• Three year access to current, full-featured 900 titles of software development tools

•  $150 of monthly Windows Azure benefits to quickly build, deploy and manage web applications

• Professional technical and product support

• Unique and valuable offers from the BizSpark Network Partners to help run your business

• Two free MSDN Support Incidents.

• Profile, Offers and Events • A connection to the BizSpark ecosystem, giving startups access to investors, advisors and mentors

• Opportunities to achieve marketing visibility

Support

Visibility

Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups:

Eligibility

To qualify, startups must be:

›  Developing Software ›  Privately held and

generating less than U.S. $1M in revenue per year

›  Less than 5 years old

Access to featured Microsoft Technologies:

Anyway, final words…

Community Panel Discussion

Panelists: Saddam Azad, CEO, DugDugi Mashrur Hannan, Founder, Bonolota Designs Cal Jahan, Curator, Dhaka MOOC Exchange Farzana Chowdhury, Co-‐Founder, GradConnect

Name one tool you use on a daily basis

Do you use any tools to stay organized?

What are your favorite cloud tools?

What tools do you use to communicate with your team?

Thank you!

NewsCred HQ | November 19, 2013 |Banani, Dhaka

Startup Toolbox by StartupBashBD

Technology

Transcript of Startup Toolbox by StartupBashBD