Thursday 21 February

FA SSF Development Fund 2013-17

Simon WrightFA SSF Development Fund Manager

St Georges Park

Session Objective:

How can we make the FA SSF Development Fund work for you?

What has the FA SSF Development Fund achieved? • Key tool for partnership building with the SSF

Sector

1.County FA

2.Local Authorities (GIFO’s)

3.FE and HE (CCFC’s)

90 projects > £380K invested > 25,000 new participants >2,800 new teams = key driver for Growth in 2008-12 NGS

• Extensive insight into market trends, target audiences, marketing and promotion and innovation.

• Initiated new SSF products and projects that would never have been launched

Our aims for the FA SSF Development Fund 2013-17• Significantly increase youth and adult Small Sided

Football participation.• Attracting new adult players into football: participants

who do not normally play any form of football.• Significantly enhances the quality and satisfaction of

participants’ football experience.• Encouraging adult football participation in female,

disabled and BME (Black and Minority Ethnic) groups.• Projects that are unique or innovative in their

approach.• Projects that look to create a two-way link with adult

11-a-side football

FA SSF Development Fund Priorities 2013-17

• How do we keep adult SSF customers engaged?

• Can we influence youth audiences pre-drop off?

• Can we modify SSF delivery to suit customer lifestyles?

• Where can new target groups be activated?

• Can we maximise partnerships with facilities and SSF providers?

• How do we inspire and be inclusive to younger audiences ?

• Can you develop a workforce of referees or volunteers?

Q.Why should we change the FA SSF Development Fund?

A. We listened to your needs…

What will the SSF Development Fund look like going forward?

What changes will we make to ensure the SSF Development Fund

meets the needs of the commercial SSF sector?

1. Age criteria to be reduced from 16 years+ to 14 years+

2. Unlimited applications by commercial SSF providers at each funding round

3. Increase the number of Funding Rounds to 6 over a 12 month period

4. Long-term Delivery Plans to be explored with SSF commercial providers

5. Funding Workshops for Commercial SSF Providers

What will the changes mean for the SSF Commercial Sector?

• Increased scope and scale for project applications

• Greater flexibility and increased opportunities to apply

• Greater support for project development and partnership building with County FAs

• Closer integration with long-term business plans

Q.How much can we apply for via the SSF Development Fund?

Smaller Projects: • Expectation that there will continue to a large

number of projects funded below £10K

Delivery Plans: • Can you generate a long-term delivery plan

working in partnership with the FA?

• We wish to encourage and support large Regional or National programmes.

• Funding released on a performance related basis over 12 months and quarterly review meetings.

What makes a good application?

How can we bring your business ideas to life?

Guidance and support?

1. Developing a project idea – what does your insight/intelligence tell you?

2. Fundraising for your project – which project partners can commit financial resources?

3. Setting up the project – what is the delivery plan? How, what, when?

4. Managing the project and reviewing progress – M+E and KPI Collection, Participant Feedback and Consultation

5. Exiting the project – will it be sustainable? Does it generate an income that will be re-invested?

Q.What can you use the SSF Development Fund to support?

When can we apply?

Who do we contact?

How will we be notified?

Funding Round Deadlines:

• Round 12 - Friday 5 April 2013

Submission of Long-term

Delivery Plan - Friday 03 May 2013• Round 1 - Friday 7 June 2013• Round 2 - Friday 9 August 2013         • Round 3 - Friday 4 October

2013                             • Round 4 - Friday 6 December 2013

Summary and Questions

There is a clear alignment with the SSF Development Fund and delivering sustainable SSF products to your target audiences.

If we improve the quality of applications there will be a greater return for your business and increased scope for partnership development.

Contact details:

Simon.Wright@thefa.com Tel: 07949 170416

TheFA.com